Returning to the old revolutionary base area in southern Jiangsu again, he has been relegated from the position of vice premier to Deputy Director Zhou (deputy national level) who served in the Standing Committee of the National People's Congress, and was invited to visit the Yueda Kia factory. Pen, fun, pavilion www. biquge。 info

When he was young, he participated in the revolution of the New Fourth Army in southern Jiangsu, and Chief Zhou had a strong affection for this land and water.

Yueda Kia was able to land in China as a joint venture, and the key role played in it was the then Vice Premier Zhou who came forward to endorse it, not only with the government's credibility, but also approved Yueda Group to enter the automobile production catalog.

For Yueda Kia, it is very important to be able to invite the old chief to come back to see the current state of development.

Because they have more urgent things to deal with, that is, Yueda Kia's sedan catalog has not been followed.

On January 26, 2000, Zheng Mengjiu, the head of South Korea's Hyundai Group, visited China and signed an expanded cooperation agreement with Yueda Company in the Great Hall of the People, officially announcing Hyundai Group's involvement in the Yueda Kia joint venture project.

Kia signed a joint venture agreement with Yueda before its bankruptcy, and the project was officially confirmed by Hyundai when it was acquired by Hyundai.

"Hyundai-Kia Yueda Automobile Co., Ltd.", the new joint venture name shows the dominant position of South Korea's Hyundai Motor Group, and there is also a change in shareholding, Yueda holds 50%, Kia 30%, and Hyundai 20%.

Kia continues to operate as an independent brand of Hyundai Motor Group, and is one of the first pioneers of Hyundai Motor to enter China. The Hyundai brand continues to look for its next joint venture partner in China, and Hyundai has not been able to find a suitable partner to hold hands in the face of the opening of the Chinese market.

I have been in contact with the three major automobile groups in China, but I have not been able to follow up because China has doubts about the competitiveness of Hyundai Motor from South Korea. Whether it is brand or quality, the reputation of Korean cars in China is not high. Hyundai, Daewoo and other Korean brand cars that were imported through smuggling in the past are of poor quality and durability compared to Japanese cars.

Therefore, when GAC broke up with Peugeot, South Korea's Hyundai took the initiative to ask for a joint venture, and offered very favorable conditions, but it was the first to go out. Hyundai simply can't compete with Opel and Honda, GAC doesn't want to be cheated by unreliable partners for a second time, and finally let Honda pick the peach, and the Accord has created a fabulous sales miracle in the Chinese market.

Hyundai Group is one of the largest chaebols in South Korea, owning not only Hyundai Motor, but also subsidiaries in various fields such as energy, shipbuilding, electronics, construction, steel, and finance.

Big but not strong, Daewoo Group collapsed in the Asian financial crisis as evidenced by this, and Hyundai Group, which also suffered from the crisis, is also in turmoil.

Since taking over the company in the early 90s, Jung Mong-koo, who is at the helm of Hyundai Motor, has opened the way for Hyundai Motor to take off with the management principle of selfless quality first. The price of South Korean cars is low and the quality is poor, and he has reversed it step by step with strong means, and Hyundai brand's own engines and automatic transmissions have been conquered one after another, and a new generation of Sonata and Accent models have begun to be well received around the world.

Zheng Mengjiu took over the Kia brand on the verge of bankruptcy against public opinion, making the newly established South Korean Hyundai-Kia Group one of the world's top ten in terms of production capacity.

The chaebol infighting is a long-lasting drama, and many subsidiaries of Hyundai Group are controlled by the children of the Zheng family, and Zheng Mengjiu has always wanted to take Hyundai Motor out of the control of Hyundai Group and become an independent company. However, his proposal was strongly opposed by his father's generation, and the development of Hyundai was greatly affected as a result.

This time in China, he did not give an interview to the media, and hurried back to South Korea after the signing was completed in a very low-key manner, because he was planning to oust his younger brother from the chairmanship of Hyundai Group in an attempt to seize control of Hyundai Group. In his opinion, it is the cowardly leaders of his uncle and brother who have put the Hyundai Group in a quagmire, and if it wants to be reborn, it must quickly cut through the mess and change the leadership of a strong leader.

Leading Hyundai Motor to develop rapidly, Zheng Mengjiu was supported by many forces within the Hyundai Group, so he did not hesitate to plan a palace coup to force his father Zheng Juyong to hand over power to him in the form of the "Prince's Rebellion".

At this time, Zheng Zhouyong, a famous Korean entrepreneur who single-handedly founded Hyundai Group and is known as the "modern king", has been lying on the hospital bed for a short time, and with the aging of the older generation of "kings", power will always lead to the struggle of various "princes".

The fierce personnel struggle within the Hyundai Group has not affected the Chinese joint venture project, and in addition to the existing Pratt car, Yueda Kia will also receive a new model, the Kia Maxima. The model is derived from Hyundai Motor's Accent and is sold under the Kia logo after a facelift.

Now Kia Pralet has been hanging the 6 prefix bus catalogue driving, basically can only be sold in the province, can not out of the province has limited influence.

"I can't really help you with turning 6 into 7. ”

Chief Zhou saw that Yueda Kia is now developing well, compared with the last time he arrived, the entire factory area has expanded a lot, and the production of Pratt cars is not bad. Recently, a new cooperation agreement was signed with Hyundai Motor, and the future of this car factory in the old revolutionary area is still promising.

Seeing that the chief was in good spirits, Yueda Kia raised the problem of the 7-digit car catalog, hoping that the chief could help point out one or two.

However, the 7-digit car production catalog will not increase, which is the consensus reached by the central leadership of the State Council, and even a son like Nanqi cannot squeeze in, let alone a wild child located in Yandu.

Although many car brands have emerged in China in the past two years, GM Buick, FAW Audi, GAC Accord, Fengshen Bluebird, and even Fengshen Zhonghua, the only thing they have in common is obtained in the name of a manufacturer with a 7-prefix car catalog.

No new company can break through this tight spell, although China's accession to the WTO is imminent, but the central government is still strictly guarding the production control of cars. If the localities ignore the central policy, then in the future, once they are caught, the central authorities will directly investigate the responsibility of the local leaders in charge and will be transferred from their posts at the least through national review. Under such pressure, the central government barely blocked the idea of local governments from getting into a car.

"Our country now has to wait for the big dogs to eat before we pay attention to you wild dogs. I remember that there was an unwritten rule in previous meetings, that is, until the major car production bases approved by the state did not reach 150,000 sales, no more car projects would be approved. If you really want to produce cars now, then turning to big dogs is an effective way. That Zhonghua car is your best example to learn from. ”

Although he has taken a back seat, he is still engaged in economy-related work on the side of the National People's Congress, so Chief Zhou is still very familiar with the dynamic direction of the automobile industry.

In order to solve the current situation of scattered and chaotic automobile resources in the country, as well as to protect the return on the country's huge investment, in the car project, the policy of giving priority to the protection of the development of the existing car production base has been formed, and other car projects will not be approved in the country. The scale of 150,000 vehicles is still the guiding red line of China's automobile policy.

For example, Zhonghua cars are actually recorded in the number of cars produced by the Second Automobile, although it is actually a small opening, but the nominal authority of the central government is still maintained.

There are policies and countermeasures, and when you encounter a green light, you can go quickly, and when you encounter a red light, you will go around.

For many years, local governments have had their own experience in central regulation and control, and under the premise of local economic development, it is not a bad thing to have the means and methods to circumvent the central government's policies.

Therefore, when Zhonghua Car was squeezed into the national car production catalog with the help of the Second Automobile and needed the local government to come forward, the Zhejiang Provincial Government did not hesitate to stand up for the cooperation project. In order to support the development of China Automobile, the Zhejiang Provincial Government also "rewarded" nearly 30 million funds to China Automobile Company last year in the form of technical support and policy tax rebates.

As long as China Car develops in the future, this 30 million bonus will soon bring back hundreds of millions of taxes and jobs, and the Zhejiang Provincial Government understands this very well.

Zhonghua car can enter the 7-prefix car catalog, and naturally other car manufacturers can also succeed if they draw a scoop according to the gourd.

"We have officially entered into a joint venture with South Korea's Hyundai Kia Motors, can't we directly apply for the 7-figure sedan catalog?"

If you want to take refuge in the big dogs, the wild dogs must pay a high price, otherwise why should someone bring you in and eat meat together.

At present, the domestic enterprises that have obtained the prefix catalogue of sedan 7 are nothing more than three large, three small, two micro and three assembly, and the new car brand is also with one of them to open a joint venture model to land.

Yueda Kia already has Yueda Group, a Chinese partner, and if you look for a big dog again, Yueda will be in an embarrassing situation.

According to the 20% equity consideration given by Zhonghua Group, Yueda Kia wants to find a good family to adopt, and the price paid is at least the same standard.

"I can't see the feasibility for the time being, if you really want to apply independently, maybe it will be possible in two or three years. ”

As a high-level government leader said the message, Yueda Kia suddenly hung its head, it seems that there must be a trade-off, otherwise the golden period of development of China's auto market will be fleeting.

Seeing GM, Honda and Volkswagen making big money in the Chinese market, any auto giants that don't make it to the market will be eager to join them immediately.

Zhonghua sedans are selling well all over the country, but they are under strong sniping in Anhuai province.

The Fengyun sedan produced by Chery Automobile Company, known as the "Little Jetta" in the market, relies on a starting price of 88,000 yuan, coupled with local protectionism, so that the local sales of Zhonghua sedan are not very ideal.

For a long time, Han Hao's biggest competitor has been locked on the Zhengdao car, but he didn't expect to be bitten by the unknown Fengyun car.

Fengyun sedan, which has a common platform with Jetta, uses many Jetta supplier products, and because it is very similar to FAW Jetta in appearance, it has the title of "Little Jetta".

Although Volkswagen was obstructed from obtaining the original production line, Chery, which has model technology, still asked Taiwanese manufacturers to help, and finally allowed Fengyun sedan to land.

Jetta has just made a name for itself in China, with a taxi driver completing a million kilometers without major repairs, coupled with the Volkswagen logo, which suddenly makes Jetta a good product on a par with Santana.

Now as soon as Fengyun is listed, it has borrowed the east wind of Jetta and ushered in the hot sales of the market. The cheapest Jetta also needs 120,000 yuan, while the Chery Fengyun with the same configuration only costs 88,000 yuan, and the price is nearly 30% cheaper, so that many first-time car buyers choose Fengyun sedan.

Zhonghua car started at 94,800 yuan, although the configuration is much richer, but the price difference of 6,000 yuan still makes many consumers who are not rich in money turn to the Chery Fengyun camp. In addition to the price difference, there is also a factor that cannot be ignored, that is, a considerable number of people think that Chery Fengyun is better than Zhonghua sedan.

The Fengyun sedan is square and atmospheric, and it looks more coordinated, while the Zhonghua sedan has indeed suffered a part of the loss in appearance because it is modified from the 8th generation Corolla.

Although it is only a case now, it happened in Jianghuai Province, but if Chery obtains the 7-prefix car catalog, and the national sales are open to competition with Zhonghua cars in the future, then the current situation will become a common phenomenon, and then Zhonghua cars will be in trouble.