Although the pressure brought by Chery Fengyun to Zhonghua Car is only limited to Anhuai Province, this is enough to attract Han Hao's attention. Pen "Fun" Pavilion www.biquge.info

The appearance of a car sometimes affects the choice intention of consumers, so car designers are called the shapers of the soul of the car.

The designed products not only need to meet the aesthetic vision of consumers, but also reflect the meaning of the brand and the spirit of forward-looking innovation.

Any classic car product, in addition to bearing the brand of the times, is also widely loved.

This requires a certain amount of technical accumulation and genius to reach the height, and the successful products that have emerged in the history of China's automobile industry are extremely limited.

The Chinese people are familiar with the big red flag CA770 that received foreign heads of state, and it can be said that it is the most successful work created by our country's automobile designers, who would have thought that it was made by a college student who had just graduated. It is a pity that the talent who could have become a world-famous automobile design master, due to the delay of the times, has never been handed down in the future.

Although the Chinese have not been in the automotive industry for a short time, and even built the Dahongqi luxury sedan CA770 in the 60s, but due to the limitations of the historical wave, the Chinese are unknown in the field of automobile design, and have not produced any well-known automobile design masters.

From now that domestic companies are looking for studios to outsource design in Italy, we can know the lack of soil for China's automobile design.

"All we have to do is sprinkle seeds on a fertile land, water it carefully, wait patiently, and finally usher in the day when the harvest will be successful. ”

The condition for Zhao Quanfu to return to China is that Han Hao can give him three years to fully build a modern research system, he replied in the face of Han Hao's anxiety.

Automobile is a set of modern industrial top technology in one of the high-end products, want to overnight can only be a pipe dream, need to make up in various fields in order to narrow the gap with foreign technology, to create their own national industrial products.

Of course, this does not mean that we can only follow behind foreign giants, but we must face up to our backward places, make up for our shortcomings one by one, and finally find opportunities to surpass each other.

"The car design team needs fresh blood, and Zhao Chunlei, who designed the Shishi-shaped escort motorcycle, is a very good seedling with ideas. In addition, I plan to go to the Fine Arts Department of Huaqing University to recruit graduates in person. Young people have ideas, they have momentum, and they are more inspired. Work experience is important, but inspiration is hard to come by. There are 1.2 billion people in Greater China, and there must be good seedlings to be nurtured in them, which need to wait for us to discover. ”

From a technical expert to a manager, Zhao Quanfu does not need to rush to the front line of technology, and now his main task is to identify talents and build a modern system.

Zhao Chunlei is already well-known in the motorcycle design center, as a college student who has just graduated for less than two years, he can become an instant hit with the help of a courtesy car, I don't know if he is willing to leave the motorcycle team. Think about it, as long as we build a good platform, there will naturally be talents who stand out. ”

There is a lack of top design talents in automobiles, so Han Hao can only wait patiently, and he also knows that he can't eat fat people in one bite. Now the internal atmosphere of the whole Zhonghua Group is very good, and many young people can make a difference.

"Every designer has a car dream, cars are much more high-end than motorcycles, as long as there is a designer, will not miss such a good opportunity. What's more, our research institute does not stipulate that it is dead, and if you engage in cars, you must only make cars, and he can still continue to develop in the field of motorcycles. For those who engage in art, free and relaxed management is their favorite atmosphere. ”

Zhao Quanfu, who has worked in large international companies, has his own set of experience in management methods.

Although Zhao Quanfu asked Han Hao to give him three years, the Automotive Research Institute still made forward-looking key project plans for future development.

1. Develop the second-generation Pangu engine, keep up with the latest foreign trends, and make breakthroughs with small displacement, in-cylinder direct injection and turbine engines.

In the future, three major displacement echelons of 1.2, 1.6 and 1.8L will be formed, covering mainstream models respectively. At the same time, it should be used in the development of turbocharged models, especially the 1.8T engine, which will be used in mid-level cars in the future.

2. Overcoming the difficulties of manual and automatic transmissions, 6-speed manual transmissions and CVT automatic transmissions will be the key research projects. 6

MT has become the mainstream of new technology, because the technology is relatively simple, so Zhonghua Group should be in line with international standards as soon as possible in manual transmission. The 6MT is already used in Volkswagen sedans, so the Zhonghua sedan will also have to catch up.

CVT makes use of international resources as much as possible to form products that can be mass-produced by itself, and occupy the commanding heights of the industry.

3. To build an independent car platform, there is a myth of Nuwa creating a man in ancient Chinese legends, as a platform built by Zhonghua Group itself, it will be the birthplace of many new models in the future. Therefore, the platform was named "Nuwa" internally.

The platform is to integrate the unchanged assemblies, modules and parts of the automobile such as chassis beams and suspension into a platform, and then match other different types of assemblies, modules and parts such as body shells to realize the combination of a variety of different styles and different functions on a basic model.

The platform is a step up from the chassis, and platform production is Volkswagen's biggest innovation, such as the well-known Santana and Jetta, both from the same PQ32 platform.

Platform is another great innovation in the automotive industry since Ford invented the assembly line production method, which has developed the concept of standardization to a new level, and many of the same parts can be used between different models, which greatly reduces the cost of automobile OEMs.

In addition to learning Toyota's lean production method, Zhonghua Group will also learn from Volkswagen's platform-based production mode, and use the mainstream successful experience in the world today.

4. Realize the positive development of new models, and form its own standard process in body design and development technology. Focusing on Zhonghua sedan, it has developed a next-generation model with completely independent intellectual property rights, forming a national car that is the real representative of Zhonghua Group.

Now the C1 Zhonghua sedan is a product of simulating Toyota's eighth-generation Corolla, and from a technical point of view, it is a product with very low technical content.

In order to make a difference, Chunghwa Group must independently develop a new model, which requires original works in all aspects, from the platform to power, electronics, and body design.

Copying homework coped with it for a while, but when I got to the exam room, I could only rely on my own strength in the end. Chunghwa Group must develop its own R&D team that can independently and positively design a new model.

5. Establish the research and development of automotive electronic systems, achieve zero breakthroughs in automotive electronic control systems and on-board automotive electronic devices, and establish a Chinese electronics industry cluster from scratch.

At present, the ECU (engine electronic control unit) of Pangu engine is all purchased from Bosch's joint venture company in the mainland, "United Automotive Electronics Company", and the price of an ECU and sensor is as high as 2,600 yuan. Occupying a large part of the cost of the engine, Bosch is in a monopoly position for this monopoly of electronic resources, and the Zhonghua Group has no way to bargain.

There are also ABS modules imported from Bosch, which are also expensive and have been facing a shortage of stock.

At present, the latest ESP electronic system, Bosch is also in the hands of the sale, this new set of equipment is more expensive, has been a necessary safety configuration for many mid-to-high-end cars.

In terms of vehicles, remote control door locks, digital display instruments, power seats, cruise systems, reversing radar images and automatic headlights are all areas that are difficult for Chinese auto parts companies to set foot in.

In the future, TCUs (transmission control units) will also need to be procured for self-developed automatic transmissions.

These mainstream electronic devices require Zhonghua Group to organize resources to make breakthroughs and break the blockade of foreign parts giants.

6. Start forward-looking research on new energy vehicles, and explore pure electric and hybrid vehicles. New energy vehicles are equivalent to all automobile companies at the same starting line, and Chinese companies are most likely to surpass foreign giants in this field.

Toyota's Prius hybrid vehicle has been officially mass-produced, and it is widely popular in the United States, taking the lead in new energy vehicles. However, in the future, if it is to be popularized on a large scale, whether pure electric or hybrid meets the requirements of the times, it is necessary to wait for the further development of technology and the combination of practice before the results can be achieved.

For such a strategic direction related to the future, Zhonghua Group also needs to have technical reserves. In the case of electric motorcycles, there is already a preliminary foundation, which can be tilted towards the automotive field in the future.

7. Make a breakthrough in material technology and establish your own automotive material system. The lightweight of automobiles requires the use of lighter and stronger materials, such as high-strength steel, aluminum alloy, magnesium alloy, plastics and their composite materials, etc., which are all research hotspots for the next generation.

In the field of high-strength steels and alloys, Zhonghua Group has cooperated with Baosteel Group to jointly research and develop future automotive materials and seek import substitution.

Many alloy composites are used in automobile engines and automatic transmissions, and nanocomposite plastics and high-strength thermoplastic resin composites are being used in interior trim to reduce weight and make them safer and more environmentally friendly.

Just by looking at so many key research and development projects, we can know what kind of status our country's automobile level is in. It will take a long time to enter the ranks of international mainstream automobile companies all at once.

It took 30 years for Hyundai Motor to reach the mainstream level. Hyundai Motor is the latest company to enter the ranks of the world's giants, and it is also a model for China Automobile to learn. Now it is the turn of China Automobile to start to exert force, according to the plan is 20 years, I don't know how many years it will actually take.

When Zhonghua Car and Chery Car entered the domestic car market one after another, the most affected was FAW Xiaohongqi Car.

The price of Xiaohongqi is more than 200,000 yuan, and it stands to reason that it can't compete with Zhonghua and Chery, but domestic consumers recognize that they are all domestic cars, why is Xiaohongqi so expensive.

In addition, in the face of the pressure of Honda Accord, GM Buick and Volkswagen Passat, the semi-monopoly position of eating behind the Audi 100 in the mid-class car market is gone, and Xiaohongqi has fallen into a situation of a sharp decline in sales.

The current Xiaohongqi model is "98 New Star", which is a product that came off the assembly line in 1998 when you listen to the name, and after two years it has not adapted to the existing fiercely competitive sedan market.

To this end, FAW has replaced the small red flag, and the new model is called "Century Star". The new model uses the obsolete Audi 200 body, the front face of the Nissan style sedan is put on the Xiaohongqi body, and the engine has been replaced with a V6 2.0L engine from Nissan.

With a different logo and engine, Hongqi was born again, but without historical inheritance and independent technology, Xiaohongqi has long ceased to be the red flag in the hearts of the Chinese people.

Chinese people began to pay more attention to the more affordable and fashionable appearance of Chinese cars and Chery, and Xiaohongqi has gradually lost the trust of Chinese.

Xiaohongqi focuses on the bus market, but I didn't expect that now Audi A6 and the new Passat occupy the mainstream, and on the other side, there are Accord and Buick in the eye, plus the quality control of the standard model is not good, the price cost is high, and the sales have been declining.

In the household market, more than 200,000 small red flags on the ground, coupled with the solemn positioning of the main official market, and the habitual impression of official cars, ordinary consumers will not choose. It is better to spend less money to buy Zhonghua sedan and Chery Fengyun, or to add some money to new joint venture models such as Accord and Passat, and gradually ignore the existence of small red flags.

The motorcycle consumption tax reform called for by the Huaxia Motorcycle Organization Industry Association has finally ushered in good news. The State Council announced that from May 1, 2000, the consumption tax on motorcycles will be levied according to the standard of displacement reform, and all consumption tax below 250cc will be 3%, including and more than 250CC will be levied according to the standard of 10%.

In this way, motorcycle companies will reduce the tax pressure by 7%, and they can breathe a sigh of relief by making a lot more profits out of thin air. Some national flags with serious losses, such as Jianjian and Jialing, first reduced their burdens through debt-to-equity swaps, and now they have ushered in tax cuts, and they have begun to show hope for profits.

Of course, this policy is good news for Huaxia Motorcycle, according to the sales of close to 10 billion, the national tax cut will bring it 5 billion profits.

In any case, Huaxia Motorcycle has taken the lead in making outstanding contributions to China's motorcycle industry and is recognized as a leading enterprise in the industry.