Chapter Ninety-One: Hearing the Truth
With a population of less than 200,000, the quiet town of Geneva has become a hub for international exchange.
With snow-white Alps in the distance, Switzerland's second-largest city, Geneva, is famous for its banking and watchmaking industries, and of course for the famous international motor shows.
"The Chinese are coming, and Chinese cars are about to go to the world?"
Before the opening of the auto show, the participation of Zhonghua Group has undoubtedly become the biggest highlight of this auto show, and the local TV station has made a special report on it.
"Chinese cars? Can China produce cars? I thought they could only make bicycles. ”
A local resident said this in an interview.
"The clothes and shoes made in China are not bad, but the sedan, I dare say that few Europeans dare to drive it!"
Another visitor from Germany who came to see the exhibition said so in front of the camera.
"From our interviews, most people are skeptical of cars from China, and they all say that if a Chinese car lands in Europe, they will not choose to buy it for safety reasons.
As we all know, Chinese goods are very cheap, but when it comes to life safety, many Europeans are still conservative.
As one of the tourists said, European cars are already great, why should we choose Chinese cars whose quality is not guaranteed. Even if you really have to choose, Japanese and Korean brands are also the first choice.
It seems that it is almost impossible for the Chinese, who are lagging behind in the start, to catch up in the field of automobiles. ”
The host of the show concluded in the end.
The Geneva Motor Show, with 262 exhibitors from more than 30 countries exhibiting more than 500 models, including 38 pre-production models making their debuts, has finally kicked off. The inclusion of three non-mass-produced models in the selection of the Chunghwa Group shows the importance that the exhibitors attach to Chinese customers.
Sure enough, as soon as the auto show opened, the largest number of people in all the booths was Zhonghua Group.
First, because of the appearance of cars from China, many tourists came to see what was going on. Second, there were cultural performances from China at the booth, and many foreigners were amazed by the changing faces of Peking Opera and Sichuan Opera.
However, the protagonist of the auto show is still the car, and the four cars of the Chunghwa Group are crowded with tourists.
"The SUV looks of decent quality, especially when you know that it starts at 10,000 euros in China, which is incredibly cheap. ”
Chinese goods are synonymous with cheapness all over the world, and sure enough, even cars are so cheap. With the exchange rate of 1:10.4 between the euro and the yuan, the price of "Tang" is just over 10,000 euros, which is really surprising.
"I don't know how the security is, it's nice to look at, and I like the concept that they claim to be 'ripples of water droplets,' which has a taste of Chinese mystical culture. If they can pass Europe's rigorous crash tests, I'd like to try out what it feels like to be a Chinese SUV. ”
According to two Swiss locals, it seems that the "Tang" has impressed some consumers who are brave enough to try it with its outstanding appearance and Chinese elements, of course, the premise is that the quality is acceptable.
The layman looks at the bustle, and the insider looks at the doorway.
Among the ordinary visitors, there are also executives and technicians from the top ten international manufacturers, who have stopped to visit the booth of Zhonghua Group.
"At the beginning, I said that I saw the shadow of the Korean Alpha engine on their engine, and now it seems that the pace of development of the Chinese is faster than we expected.
Especially this SUV model, there is no trace of imitation for the time being, which shows that the Chinese are very smart and have a strong learning ability.
Despite the gap in technical prowess with the mainstream, the Chinese are significantly taller than the Russians and Indians who participated in the exhibition.
To be honest, I am watching the rise of South Korea's Hyundai Motor, and I am visually thinking that it may usher in the sudden rise of the Chinese. ”
The technical director of Volkswagen of Germany, who had seen the strength of the Zhonghua Group at the China Auto Show, heard that the Zhonghua Group appeared in Geneva and specially rushed to assess the technical strength of the Chinese.
It can be heard from the words that he has a high opinion of the China Group.
At this Geneva Motor Show, in fact, there are two new faces appearing, one is Russia's Lada Motors, which appeared together with the joint venture partner Renault Motors. The second is Tata Motors from India, which is also appearing at the international auto show for the first time, but the attention is much smaller, as can be seen from the booth position assigned to the corner.
"The problem is that now the international auto market has been carved up by the top ten auto groups, and Zhonghua Group cannot find a suitable place to develop if it wants to rise. Even their home base, the Chinese market, has been entered by the top 10 auto groups, including us, to seize the territory, and they have missed the best opportunity for development.
You say that the Chunghwa Group is doing a good job, and I am positive, but you say that they will become another force like the Koreans, and I think it is basically impossible to achieve it. The best outcome for them is to be acquired by one of our multinational companies and become their sub-brand in China. ”
Another Volkswagen executive elaborated a different argument from the perspective of the market, saying that the Chunghwa Group deserves recognition, but it will basically not become a direct competitor to the major giants.
"There is no eternal kingship, history is always written by subversives. ”
Volkswagen's technology executives didn't argue too much, but just said the philosophical sentence mentioned above, and Germany is indeed the land of philosophy.
The chairman of the organizing committee of the auto show saw many tourists stop at the Chinese booth, and this lively scene fully set off his wise decision.
The number of visitors to the show is expected to exceed 800,000, an increase of 16% over last year, and will bring 200 million euros in revenue to the local area.
"As much as I hate to admit it, there is a growing interest in the mystery of China as more and more Chinese-made products appear in our daily lives.
I just went to the field to see the car they built, and to be honest, it's not bad, it's better than I thought.
Originally thought they were just a laughing stock, but now it seems that the Chinese are not famous, maybe one day we will be surrounded by cars from China, who makes them so cheap and cost-effective!
This day may be far away, or it may be very close tomorrow. ”
It is better to see than to hear, and the appearance of Zhonghua Group has made many people re-understand China's auto industry.
Before the opening of the auto show, the TV host who had been a TV station for a Chinese auto show also came to visit the site in person and continued to interview tourists.
"I have to admit that the previous show was biased, and the Chinese-made cars didn't look terrible. Many people saw the actual car and had the intention to buy, which was really an unexpected result of our previous show.
If they can guarantee the quality of Japanese and Korean cars and adopt Chinese prices, it may really become a new force in the automotive industry.
Here, I would like to say to the vast number of European car manufacturers, the Chinese are coming, you can't take it lightly, they are prepared!"
This time, the host changed his rhetoric in front of the camera, and he admitted that he was biased before, but now he realizes his mistake.
Seeing foreign tourists stopping at the booth of China Motor, the huge Chinese media group who came to interview found very good interview material.
Coming abroad, Chinese cars are popular, so that all Chinese have a light on their faces.
"I haven't seen such a scene in many years of running an auto show. Originally, I thought that I would write two public relations drafts and make them up casually, but I didn't expect them to be genuine scenes.
Do you think this means that our Chinese auto industry has a certain status?"
A veteran reporter in the automotive media industry asked his colleague next to him.
"Don't say it, I met a few foreign journalists just now, and everyone is familiar with each other at the sports car show. This time they gave me a thumbs up and said that the Chinese cars were okay, better than they expected. To be able to develop to such a point in such a short period of time is an excellent achievement. ”
The colleague with the camera replied after hearing this.
The media also has its own small rivers and lakes, this time the China Group on behalf of China Automobile to participate in the exhibition, all of a sudden let Chinese reporters have a backer, no matter how bad the domestic auto industry is, there can still be products.
Of course, Han Hao also appeared at the auto show, as the head of Zhonghua Group, he took people to visit the booths of other brands after a brief speech.
The auto show is a platform for mutual communication, and it is also a public place to spy on other people's trade secrets.
Just as many representatives of manufacturers came to evaluate the technical strength of Zhonghua Group, Han Hao also took the opportunity to see how international competitors performed.
Audi launched the all-new A6, Peugeot launched the 307, and Mazda launched the M3 and other star products.
"The front face is more exaggerated, with a design that breaks through the limitations of the front bumper and adopts a wide, exaggerated radiator grille. On the one hand, it can increase the heat dissipation area of the water tank, and on the other hand, the front face design is also more eye-catching, so that the upper and lower parts of the front bumper echo each other, adding to the overall feeling. ”
Zhao Chunlei followed behind Han Hao and concluded to the trend of the auto show.
Designers like him must always maintain trend sensitivity and weather vane, and strive to combine international fashion elements into their own products.
"In addition, the panoramic sunroof has become a sight to behold, and the current sunroof is too small, and technological advancements can improve this experience. ”
You can't make good works behind closed doors, and you must communicate more with foreign countries to integrate and become your own school, and Zhao Chunlei is now more and more popular.
Knowing that India's Tata Group came to participate in the exhibition, Han Hao specially came to their booth to visit.
India is the second most populous country, China's today may be India's tomorrow, their market may be the next gold mine, so strategically Han Hao attaches great importance to it.
Compared with the lively crowd of the China Group, the booth of the Tata Group is extremely deserted, originally in the corner, plus there is no fame, except for the staff there are only Han Hao and other Chinese here.
The Indigo and Marina cars are the models showcased by the Tata Group. They are hatchbacks with similar shapes to the Chinese Xiali, and are the travel models of the Indigo sedan, and the two are related.
When you see such a product, you can see why the Indians' booth is so deserted, their products are not in line with the current mainstream trend and are not the type of tourists like.
The Indian market is dominated by mini cars, after all, the economy is underdeveloped, and the first consideration for buying a car is to be cheap and can drive. Suzuki occupies half of the Indian market, and their micro-cars are quite popular with Indians.
"Chinese guests?"
Seeing Han Hao and the others with a brooch pinned to the chest of the five-star red flag in their suits, the Tata Motors staff recognized their origins.
Since he went abroad and was regarded as a Japanese A himself and a Korean, Han Hao took the initiative to wear a brooch of the five-star red flag when he went abroad to tell foreign friends his identity as a Chinese.
"Yes, we came to see your products. ”
Learning English well came in handy this time, Han Hao replied calmly.
"Are you from the China Group?"
A staff member who looked like a supervisor asked.
Han Hao smiled and nodded.
At this time, another staff member brought a magazine to the supervisor, pointing to the coloring characters in it.
Turning his head, Han Hao saw that the person in the picture was himself, and it seemed that Tata Motors recognized him as the head of Zhonghua Group.
"Distinguished guest, our boss has heard of you for a long time and has always wanted to visit. Now he's visiting your booth, and I think he'll be happy to meet you here. ”
Recognizing Han Hao's identity, the attitude of the staff of Tata Motors immediately became much more enthusiastic.
As the two largest developing countries and the most populous countries, India and China have much to learn from each other.
The rise of the Chunghwa Group in China has given Tata Motors the intention to learn from the early days.
The auto show provided a rare opportunity for the owners of the two companies to meet, and maybe there will be a spark of cooperation.