Chapter 137: Dialogue Again
The caller is the producer of the CCTV dialogue program, and the first episode of the program became an instant hit because of the gamble of Han Hao and Tao Fuzhi. Pen ~ fun ~ Ge www.biquge.info now that a year has passed, the results of the gambling game have come out, and he learned the result of Han Hao's admission of defeat from the editor-in-chief Tao. What is especially exciting is that Tao Fuzhi accidentally revealed that the two have begun to play a second game.
This is the biggest breaking point, the producer hurriedly took the opportunity to invite Han Hao and Tao Fuzhi to the show, and made an end to the suspense left by the audience last year.
"Mr. Han, you personally agreed to a return visit last year, so take this opportunity to give an explanation to the people of the whole country. ”
Having said that, considering building momentum for the second generation of Huaxia Light's listing, Han Hao finally agreed to the invitation.
"Dear viewers and friends in front of the TV, we had a gamble when our show was broadcast last year, which attracted the attention of many friends at that time. What is the result of this gamble, today our program invited two more parties, let them show up and tell you the final answer!"
As soon as the host opened, he brought the atmosphere of the audience to the highest, and he knew that the ratings of this episode of the show must have climbed to the peak.
In the warm applause of the audience, Han Hao, Tao Fuzhi and other two experts walked on the stage together.
Talk shows need to have a theme, and the focus of today's discussion is "the relationship between private enterprises and China's auto industry".
"In the end, which of the two people wins, please let me sell it and reveal it at the end of the show. Now let's watch a video about the current state of China's auto industry. ”
CCTV spent a lot of effort on the film, so that the audience can briefly understand the process of automobiles entering China and its development in China.
Beginning in 1901, when the first automobile was brought into the Bund Concession by the Austrians, China entered a society that transformed from animal power to mechanical mobility. A year later, Empress Dowager Cixi, the de facto supreme ruler of Chinese society at the time, became the first person in Chinese history to own a car. It's a pity that the car didn't play its due role, so it was sealed, because the ministers objected to it, saying that how could the driver sit in front of the queen mother, which was a loss of royal dignity. This is not surprising in the old society where the construction of railways was considered to be the destruction of feng shui.
In the Republic of China period, automobiles have become a luxury for dignitaries to go out, and Young Marshal Zhang Xueliang became the first person in China to organize the production of automobiles. In 1931, the imitation of the American model was successful, and it was named "Minsheng brand" car. Although the core equipment is purchased from foreign countries, at least there are Chinese's own car brands. It's a pity that after the 918 incident, the young marshal lost the Northeast, and the car building became yesterday's yellow flower.
After the liberation and founding of the People's Republic of China, with the assistance of the Soviet Union, FAW was officially established, marking that China officially had its own automobile industry. New China's first car "liberation" truck, the first sedan "Dongfeng 71" (later renamed Hongqi) officially off the assembly line, independent national brand stood on the historical stage. At that time, FAW was much stronger than Toyota, but unfortunately with the passage of time, Toyota's continuous growth is now the weight of many FAW, and it is not a problem to beat FAW.
With the opening of the country and the advent of reform and opening up, the first Sino-foreign joint venture automobile enterprise was signed by Shouqi and Chrysler of the United States in 1979, and the Jeep brand entered China. But the best mix in China is still Volkswagen, Santana is the first sedan car produced by Sino-foreign joint ventures, which has laid the aesthetic concept of the majority of Chinese cars: Jeep is an off-road vehicle, Santana is a car.
In 1994, China promulgated the "Automobile Industry Industrial Policy" for the first time, in addition to making a comprehensive plan for China's automobile industry, it also put forward the concept of encouraging private purchase of automobiles for the first time, which cleared the obstacles for cars to enter thousands of households in the future, and China really began to enter the automobile society.
In 1997, a total of 1,582,000 automobiles were produced in the country, of which 31 percent were cars, reaching 487,000.
Looking at China's automobile industry from scratch, from small to large, Han Hao's heart set off a wave of waves, as the highest gold content of the civil industry, the automobile is a symbol of a country's industrial strength. However, all the world's industrial powers, the United States, Japan, and Germany all have their own famous car brands, and China must have its own car business cards if it wants to return to the top of the world in the future.
"The automobile is a symbol of modern civilized society, and as an observer, I am very fortunate to be in this vigorous era as an observer. Our country is dominated by the "three major and three small", and has initially established an automobile industry system that dominates the country, spare parts enterprises have begun to take shape, the types of commercial vehicles and passenger cars have gradually become complete, and the market for technology has achieved the initial goal. It can be said that the current achievements are inseparable from the state's policy support and huge resource investment, and the enterprises in the domestic market are all state-owned enterprises, especially in the field of automobiles, especially cars, are state-owned enterprises. ”
Sure enough, he is worthy of being the editor-in-chief of a major newspaper, and when the host asked him what he thought, Tao Fuzhi picked up the topic and quickly talked about it.
"Our country's automobile policy should learn from the experience of South Korea, and the state should support the national automobile industry, focusing on building several major automobile groups and forming an industrial consortium with international competitiveness. Now that our "three major and three small" have a rudimentary form, the state should increase its support and encourage them to carry out joint mergers and acquisitions to form a world-class automobile group, and strive to become a member of the '6+3' group army. ”
"6+3" is the remaining global auto giant in the automotive industry after nearly 100 years of competitive mergers and acquisitions until 1998. The "6" refers to General Motors, Ford, DaimlerChrysler, Peugeot-Citroen, Volkswagen, and Renault-Nissan Motor Group, which have many sub-brands. For example, the Volkswagen Group, in addition to the Volkswagen brand, also has sub-brands such as Audi, Skoda, Seat, and Porsche.
The "3" refers to the independent car brand companies Toyota, Honda and BMW, which focus on their own brands and have no other sub-brands under the group. This is only relatively speaking, Toyota still has its own high-end brand Lexus, and BMW acquired Rover Motors in the United Kingdom.
Since the 80s, the world's auto giants have fallen into a kind of scale anxiety, and there is an urge to expand production capacity and increase the scale of sales, so they have merged and joined forces to prevent being swallowed up by others. It's a pity that this kind of obesity is more just fat, and the integration between brands is not smooth, such as Mercedes-Benz and Chrysler, BMW and Rover, etc., all have serious internal friction.
In addition to the "3", it should also be added that South Korea's Hyundai Group, which has just taken advantage of the Asian financial crisis to integrate its own Kia cars, with sales enough to squeeze into the "3", will become a "6+4" pattern in the future.
"In this process, the state should create good external conditions for domestic automobile groups, and raise the threshold in a specific period to not allow private enterprises to make trouble, I think it is a very reasonable industrial policy. In order to enter the '6+3' group goal, it is understandable that private enterprises have suffered some grievances, and it is the right way to give priority to ensuring the development and growth of state-owned enterprises. Just like a marathon, state-owned enterprises have run most of the distance, and will soon catch up with the first foreign group, at this time should be more for state-owned enterprises, rather than wasting time and resources on private enterprises that are still at the starting line. ”
The audience was frightened by Tao Fuzhi's mouth full of truth for a while, and felt that what the editor-in-chief said seemed to be quite reasonable.
"Of course, I am not opposed to private enterprises entering the automotive industry, I only say that there are historical limitations at a specific stage, and in the future, our country's automotive industry will develop and grow, and private enterprises may be able to find a certain market segment to enter. In short, under the current national conditions, I think it is irrational and unscientific for private enterprises to enter the field of automobiles, and we should use the strength of the country to support the development of large state-owned enterprise groups and make them become world-class giant enterprises. ”
This time, Tao Fuzhi finally elaborated and perfected his point of view, in a word, state-owned enterprises are preferred, and private enterprises should not come in to make trouble at this time.
"Editor-in-chief Tao has a point, but I certainly disagree with him. I admit that state-owned automobile companies have made great contributions to China's automobile development, and the state should support them. But the problem now is that there are two major misunderstandings in our auto policy: over-opening to the outside world and over-controlling the inside.
In order to make up for the lack of capital and technology as soon as possible, we have invited foreign auto giants to build joint ventures in China, and provided many supra-national preferential policies on land and taxation for this purpose. Volkswagen is coming, General Motors is coming, Citroen is coming, and they have joint ventures with the three major automobile companies in our country. In addition, Toyota, Ford, Mercedes-Benz and other countries are inspecting all over the country, and it can be said that it is only a matter of time before '6+3' enters China. Many state-owned auto companies are lining up to join forces with foreign giants, which are now the trend in the domestic auto industry.
Excessive internal control is that other domestic enterprises that have not entered the automobile catalog, especially private enterprises, it is even more difficult to enter the automotive industry, especially the 7-digit car catalog, no private enterprise can squeeze in. Compared with state-owned enterprises, there is a certain gap between private enterprises and state-owned enterprises in terms of capital and technology, but you cannot cut off the road for private enterprises to enter because of this. Everyone is Chinese, state-owned enterprises are Chinese, private enterprises are also Chinese, why are they all Chinese, but they enjoy very different treatment. Our Empress Dowager Cixi once said that to measure the material resources of China and form a friendship with the country, in short, it is better to give to friends than to be slaves. As a result, the Qing Dynasty was cut off, and China was almost divided and colonized by the great powers.
If private enterprises are prohibited from entering the automobile industry, then China's automobile industry is likely to become the second Qing Dynasty, and if foreign powers are allowed to stake their land on the land of China, we will become a colony again!"
Since he said it, Han Hao was not afraid of offending people, and he happily said all the words that had been held in his heart for a long time. Especially comparing the current automobile industry to the Qing Dynasty, which is really shocking, the directors and producers in the audience are sweating in their hearts. But they and the audience vaguely felt very happy, and felt that Han Hao was right, much more clever than the editor-in-chief Tao.
What is needed is such an effect, that the collision of views will cause a spark of ideas, which is the purpose of dialogue programs. In particular, the collision of Mars with the Earth will cause an uproar in the domestic ideological circles. I must broadcast Han Hao's words in full, I want the ratings, I want the influence of the show, and I must withstand the pressure from the station, the producer thought silently in his heart.
In fact, editor-in-chief Tao confuses the concept that there is no conflict between the development and growth of state-owned enterprises and the entry of private enterprises into the automotive industry. It's like a marathon, the state-owned enterprises have taken the lead and have been walking in the lead, and the private enterprises are still at the starting line. The way blocking the progress of state-owned enterprises is obviously a foreign-funded automobile company, and we are not willing to bear this black pot. The central authorities have said that the non-public economy is an important part of the socialist economy, and the relationship between our private enterprises and state-owned enterprises should be as close as brothers. Since we all have the desire to do a good job in China's auto industry, we should work together as brothers to compete with foreign-funded enterprises on the field. State-owned enterprises run fast, our private enterprises in the back cheering, in case the state-owned enterprises fall in the future, then we can step forward to help. It is very irresponsible to artificially and subjectively distort or even separate the relationship between the two. As younger brothers, we envy and respect the big brother of state-owned enterprises, how can we make trouble regardless of the overall situation? If we want to make trouble, we must at least have the corresponding strength, but now, which private automobile enterprise has the ability to wrestle with state-owned enterprises?
Han Hao got up from his chair and walked to the middle of the stage to face the audience and continued.
"Our private enterprises do not expect the state to provide policies, nor do we expect the state to provide funds, we only have a small hope, that is, we hope that the country can give us a chance, an opportunity to enter the automobile arena and compete with state-owned enterprises and foreign enterprises on the same stage. We are willing to be a catfish, stir up the muddy waters of the automobile market, and seek more benefits for the majority of Chinese people. In the future, if we lose, fail, or go bankrupt, we will all bear it on our own, and we will definitely not trouble the country to come forward to clean up the mess for us!"
As soon as the words fell, the audience below gave warm applause, and Han Hao's speech conquered their hearts.
In the end, when the host asked the audience to vote for opinions, the crowd on Han Hao's side won a big victory, and they all chose the right direction with their own steps, which also made Han Hao feel the power of the people's choice.
As for the so-called gambling results at the beginning, everyone didn't seem to care anymore, which made Tao Da's editor-in-chief's expectation of taking advantage of this to move back to a game was disappointed.
Before the end, the host still announced the result of Han Hao's defeat, which caused a sigh from the audience. However, hearing that the two sides have reached the next gamble, the audience raised their fists to cheer for Han Hao and Huaxia Factory, and they must win in the coming year!