Chapter 23 Advertising Tenders
"Brother Fan Show" became popular, and Zhang Fan also became a busy man. Pen, fun, pavilion www. biquge。 info Panda's side is moving quickly, decorating the studio, application procedures, etc. In just one week, everything was done.
Looking at the brand-new studio hall, Zhang Fan had a smile on his face. The huge studio hall and the stage design are also very distinctive. And the audience seat of the entire studio is as high as 500 people.
In other words, every time it is recorded, there will be 500 viewers to listen to Zhang Fan's talk show, which is an honor for Zhang Fan.
"Mr. Lu, I have a proposal. ”
Zhang Fan suddenly whispered to Lu Kai next to him.
"What's the proposal?"
Lu Kai looked at Zhang Fan curiously.
"Aren't you going through an advertising tender? So, let's record a show first. Invite all the people who are bidding. Experience the effect of the show for yourself......"
Zhang Fan's words made Lu Kai's eyes light up.
"yes, why didn't I think of that? Let the bidders go and see the show for themselves. If the show is good or not, I'll arrange it. How's your preparation going?"
Lu Kai said excitedly.
"Everything is ready to be recorded. ”
The content Zhang Fan has is that the live broadcast for a week has also allowed Zhang Fan to accumulate a lot of experience.
"Okay, in that case, we'll start recording tomorrow. I'll go inform them now. ”
Lu Kai left with a smile, and Zhang Fan's eyes were also full of anticipation. Advertising bidding, which is a big part of the revenue.
Early the next morning, the whole studio was lively.
"Lights, one last check......"
"Sound crew, check the sound ...... at the end"
"Song and Dance Group ......"
The chief director Liu Gang commanded the people below loudly, Liu Gang was excavated by Panda with heavy money, and he has rich experience, and he has been very familiar with each other with Zhang Fan in the past few days.
"Let the audience take their seats. ”
After everything was checked, Liu Gang gave the order, and one by one the viewers came in from outside, and some of these people were lucky viewers selected by Zhang Fan from the live broadcast a few days ago.
The other part is the bidding team of those merchants. After entering the studio, the audience whispered, the studio of 500 people is very large.
Backstage, Zhang Fan carefully checked his outfit. Although it has been broadcast live for seven consecutive days, Zhang Fan is still a little nervous today. After all, there were 500 spectators watching today.
"Brother Fan, can you start?"
"That's it......"
Zhang Fan nodded, Liu Gang smiled slightly, and directly gave the order. The lights dimmed, and the recording began. In a burst of dynamic music, the recording officially began.
Backstage, Lu Kai stared at the screen, accompanied by a steady stream of laughter, Lu Kai's nervous heart slowly relaxed, and finally his face was full of smiles.
"Goodbye ......"
An hour later, as Zhang Fan said goodbye to everyone, the door of the studio opened, and the audience inside walked out, smiling one by one.
The hour-long show made them laugh constantly. Coming to the scene to listen to Zhang Fan's program, they can better appreciate the fun of this program.
From the beginning of the recording to the end, I laughed once or twice a minute, or even more.
The classic sharp words, combined with the funny actions, made countless people feel very happy. For an hour, everyone hasn't enjoyed it yet.
"Mr. Lu, how's that?"
Zhang Fan came to the backstage and couldn't help asking.
"Awesome, awesome......"
Lu Kai gave a thumbs up, today's recording and broadcast were done in one go, and there was no need to edit at all.
"That's good......"
Zhang Fan breathed a sigh of relief, he was still very worried before he came to the stage, after all, this was his first time.
In the afternoon, many people gathered at the advertising bidding meeting. After they participated in the broadcast of the program in the morning, the importance of the program increased again.
These people came to participate in the bidding meeting, and they still had some vision. Participate in the recording today to let them see the true charm of this show.
After the recording and broadcasting, these people all reported this problem to the head office. The upper limit of funds in their hands has also increased again, and they are also looking forward to "Brother Fan".
"Everyone, welcome to the advertising bidding meeting of "Brother Fan". On behalf of all the personnel of Panda TV and "Fan Ge Show", I would like to extend a warm welcome to all of you. Today, everyone participated in the recording and broadcast of the program. I must have some understanding of this show. Now let's gossip and get straight to ......"
Lu Kai personally presided over the advertising bidding meeting, and the broadcast time of "Fan Ge Show" was one hour and twenty minutes, and three advertisements would be added in the middle, each time for three minutes.
The advertising bidding officially began, and these manufacturers also began to bid. In just half an hour, all the nine-minute ads were sold.
Intermediate advertisements are auctioned according to the number of episodes of the program. This time, only 12 issues of advertisements were auctioned, that is, twelve weeks, three months of advertising.
A total of 18 million were sold in the 12 intermediate advertisements. That's a pretty good number. Each issue averages 1.5 million, and half of the cost is recovered from the intermediate advertising fee alone.
The production budget of each issue of "Fan Ge Show" is 3 million, and half of the cost is recovered by an intermediate advertisement.
"Alright, guys, now for the last advertisement tender. ”
Lu Kai's words made some merchants come to the spirit. The big head is coming, and several powerful companies are here for this. Exclusive title, the exclusive title of a program is the big one.
For example, now the exclusive title of the music star of Shonan TV has been won by Huaxia Dairy for 489 million. For a good program, just one naming fee can almost recover the cost and even make a lot of money.
The entertainment industry in this world is more developed than Zhang Fan's, so the naming fee for the show is also higher.
"The last advertising tender is the exclusive title of "Fan Ge Show" this year. It includes 32 regular episodes, as well as a New Year's special ......"
Lu Kai introduced that the exclusive naming fee is the exclusive title of the first season of "Fan Ge Show".
The first season of "Brother Van" has a total of 32 episodes, including the final four-hour New Year's special.
"Now announce a low price, a low price of 20 million, and a price increase of no less than 100,000 ...... each time"
The tender is just the beginning.
"23 million ......"
"24 million ......"
"28 million ......"
The bidding officially began, and several powerful companies began to compete, but with the soaring numbers, fewer and fewer companies participated in the competition.
When the cost soared to 80 million, there were only two competitors left.
One is Huilong Mountain Spring, and the other is Huaxia Dairy. Both groups are large groups, especially Huaxia Dairy, Huaxia Dairy is the leader of this industry in Huaxia, and has just won the music star at a sky-high price of nearly 500 million, and this time they shot again.
Next to them, Zhang Fan and Lu Kai stood there watching those companies compete. Seeing what the people of Huilong Mountain Spring were discussing, Zhang Fan took a deep breath.
"Mr. Lu, you go and tell the people of Huilong Mountain Spring. If they can get 5 million per issue, I'll give them a free advertising message. ”
Zhang Fan said the advertising phrase to Lu Kai in Lu Kai's ear. Lu Kai looked at Zhang Fan's eyes widened. Five million per issue, which is a sky-high price.
"Go ahead, do as I say. We don't have much to lose if they don't come out. ”
With confidence on his face, Lu Kai nodded and walked directly to the bidding team of Huilong Mountain Spring.