Chapter 24: One Hundred Million in a Word
Lu Kai came to the Huilong Spring team and muttered a few words in the ear of Ji Chao, the deputy general manager who led the team. Pen fun and pavilion www.biquge.info
Ji Chao's face changed drastically after listening to Lu Bin's words, and his eyes looked at Zhang Fan like a sharp sword. Zhang Fan smiled slightly in response. Ji Chao looked at Zhang Fan, his face was all solemn, he hesitated for half a minute, and finally wrote down a number on the question board.
"180 million ......"
When the number came out, everyone's eyes widened.
"Add 100 million at a time, do you want to do it in Huilong Spring?"
"That's too capricious. ”
"This ......"
"Huilong Mountain Spring is crazy, right?"
Even the people of Huaxia Dairy are stupid, 180 million, this sponsorship fee is already very high. Especially here in "Fan Ge Show", it is a sky-high price.
The quality of "Brother Van" is undoubted, but this show has its own shortcomings. This shortcoming is the broadcast platform,Only broadcast on the network platform of PandaTV,This is a shortcoming,What's more, PandaTVThe establishment time is short,The popularity is still very low。
The bottom line of Huaxia Dairy is only 90 million, and now Huilong Mountain Spring has suddenly reached 180 million, which is too much.
"180 million, Huilong Mountain Spring has come out to 180 million, is there any ......?"
"180,000,000,000 ......"
"180,000,000 ...... twice"
"180,000,300,000,000,000,000, Congratulations to Huilong Mountain Spring for winning the exclusive sponsorship of the first season of "Fan Ge Show" at a price of 180 million. ”
Lu Kai announced the results in person, and he was excited in his heart. 180 million, that's a very scary number. Panda has just been established for less than a month, and it is too important for Panda to win such a high advertising endorsement.
What shocked Lu Kai even more was Zhang Fan, he could see that 80 million was already the bottom line of Huilong Spring. Just because of Zhang Fan's advertising slogan, Huilong Mountain Spring suddenly added 100 million.
One sentence for 100 million, this has really become a golden mouth. 180 million exclusive sponsorships, with an average sponsorship fee of more than 5 million per issue. Just one exclusive sponsorship has already made "Brother Van" a lot of money.
The production cost of each issue of "Fan Ge Show" is 3 million, and the three million includes production funds, publicity funds, and so on. The previous middle ad has been withdrawn by 1.5 million.
Now the exclusive sponsorship has increased each episode of the show by more than 5 million on average, that is to say, the rest of the income is not counted, just the advertising fee makes the first season of "Fan Ge Show" earn 3.5 million per issue.
This profit is very amazing, the first season is a total of thirty-two issues plus the New Year's special, and the total investment of Panda is 100 million. And in today's advertising bidding, Panda has received 198 million.
Excluding the cost, the net income is 98 million. With an almost 100% yield, this investment yield is too tempting. What's more, only twelve issues of advertising were sold in the middle, and there are still twenty issues of advertising in the back.
Even at the current price, the twenty issues can be sold for 30 million, which adds up to 128 million.
This number, whether for Panda or Zhang Fan, is weak. According to the previously agreed 37 points, Zhang Fan can share 40 million in advertising dividends, and Panda's profit is as high as 90 million.
Plus 500,000 per episode, the price of the New Year's special is 2 million. In the first season of "Brother Fan" alone, Zhang Fan was able to get almost 60 million in income.
This terrifying income may not be able to be obtained by many first-line stars. What's more, this is just advertising revenue, the show is popular, and there are other channels of revenue.
For example, when the show is played, everyone gives gifts. At the same time, the program can also sell a series of rights such as DVDs. If this is done well, it is possible that this show will bring Zhang Fan an income of 100 million yuan a year.
"Hello Mr. Zhang Fan......"
Ji Chao, the vice president of Huilong Spring, came to Zhang Fan's side.
"Hello Mr. Ji......"
Zhang Fan and Ji Chao shook hands.
"Mr. Zhang Fan, we only offered such a high price today. It's all because of your advertising slogan. Mr. Zhang Fan, that advertising slogan is very much in line with our Huilong Spring. I don't know if Mr. Zhang Fan still has good advertising ideas. If there is, the price is not an issue. ”
Ji Chao said seriously, that advertising slogan was too tempting. Ji Chao, as the vice president of Huilong Spring, has a very poisonous vision. Zhang Fan's advertising slogan can definitely increase the sales of Huilong Spring.
"Mr. Ji, I just have an occasional inspiration in my heart. If you want to hear it, I'll tell you. ”
Zhang Fan's words made Ji Chao nod. Zhang Fan typically eats soft rather than hard. Ji Chao gave him face, and he naturally gave Ji Chao face. Besides, I don't do mineral water business, so it's useless to keep those things, so it's better to take them out and make friends.
"Mr. Ji, let me talk about it briefly. In a rural school, when the teacher writes on the blackboard, the naughty students can't help but drink Huilong Mountain Spring, and the slamming sound made by pushing and pulling the bottle cap makes the teacher very angry, saying: Please don't make such a sound in class. After class, the teacher praised Huilong Spring while drinking: Huilong Spring is a little sweet. ”
Zhang Fan took out the classic advertisements of another world. This advertisement is the advertisement of Nongfu Spring, and because of this advertising slogan, Nongfu Spring has become the dominant position of mineral water.
Ji Chao carefully tapped this advertisement, and the more he told, the more excited he became. Huilong Mountain Spring is a little sweet, and this advertising slogan is too powerful.
"Mr. Ji, I still have a little suggestion in my heart. It's just a suggestion. Don't take it too seriously, I think you Huilong Spring should give up the pure water business. The focus is on the mineral water business, although pure water is pure, but it is against nature, and there is a lack of trace elements needed by the human body, you can make a fuss about this......"
"For example, you can send a scientific report saying that drinking pure water for a long time is not good for your health......"
"If I were the CEO, I would hold high the banner of natural water. Although the polluted water can be purified, it cannot be restored to its original ......"
In a word, when it comes to pure water, other pure water merchants will definitely have a lawsuit with Huilong Spring. Then fight them, and the bigger the noise, the better......"
Zhang Fan's words made Ji Chao's eyes widen, and at this moment, he couldn't wait to pry Zhang Fan's head open to see what was inside.
This kind of business planning is simply amazing. At this moment, Ji Chao's heart was extremely surging, and he couldn't wait to fly back to the headquarters now.
"Mr. Zhang Fan, thank you, thank you so much. I'll have to go back and report this to the chairman right away. Mr. Zhang Fan, believe me, good people will be rewarded. ”
Ji Chao stood up.
"Mr. Ji is polite......"
Zhang Fan stood up and sent Ji Chao out of the room. After Ji Chao left, Zhang Fan couldn't help but jump up.
"Earn a lot of money......"
Zhang Fan shook his fist fiercely, his eyes full of excitement. For a dick like Zhang Fan, money is what excites him the most.