"It's different, I have a customer in the UK, who wants this persimmon from Fuping, come and try one?"

Hand one to Director Liu.

Director Liu took it and took a look: "I know this persimmon, we also have a persimmon in Hanzhong, a British customer?

"You also make this kind of persimmon?" Fan Yang was slightly surprised.

"We have done it, the cakes in Fuping are quite famous, it is said that they have entered the Diaoyutai State Guesthouse, and they have also been promoted in our Hanzhong, but the effect is average, many villagers are unwilling to get it, why?

Fan Yang smiled: "Why don't you sell it, I met two Koreans in the past, and I snatched them from them." ”

"Koreans?" Hearing the Korean, Director Liu's eyes lit up: "Really, where are they? Why don't you introduce us?"

"I don't know, I think I'm gone. ”

Director Liu picked up the cake and took a bite.

tasted: "Hey, this taste is better, it seems to be different from our cakes, but it's not unusual." ”

Fan Yang smiled.

It's weird to be the same.

Chinese have too many dietary choices, not very cold to sweets, even if Director Liu tastes the difference, he will not think much, that is, it is delicious, what is strange?

It's easy to overlook this kind of stuff.

"Hehe, Brother Liu, you are looking away this time, our thing is very popular abroad, but it must be this kind of persimmon, semi-dry, to be dried, and it must be a sharp persimmon, only a sharp persimmon, the cake made is red, let's talk about it later, when the time comes, I will open up the market, and we can also produce this kind of persimmon in Hanzhong." ”

"Okay, so where are your things?" asked Director Liu.

"It's parked at the gate of the industrial park, and it's going to trouble Brother Liu. ”

"It's not fun to talk to me about this. ”

Fan Yang came out to greet him.

and Director Liu walked to the car containing persimmons, and pointed to the car and said, "That's it." ”

"So many, I'm afraid there are ...... here," Director Liu made a visual inspection: "I'm afraid there are hundreds of boxes." ”

"Well, there are hundreds of boxes, six tons. ”

"6 tons?" Director Liu pushed down his glasses, which attracted attention: "Can this thing really be exported?"

"That's right. ”

Director Liu immediately became eager: "What about the two Koreans? Manager Fan knows them, can you introduce them to us?"

Fan Yang shook his head slightly in his heart.

'92 was a very special year.

It is the first year of China's free import and export.

It's a whole new market.

The whole country is striving to be a model.

Shaanxi does not have an advantage in geographical location, and the whole province has the most red Fuji apples exported.

In addition, it is a joint venture of canned fruit.

Everything else, it's all average.

Persimmon has always been a weakness.

In many places, persimmon trees were cut down and apples were planted.

This thing can really be exported, and it is definitely a great achievement.

Wait until next year when foreign investment in South Korea will enter on a large scale.

Local governments have a hard time resisting this temptation.

Anyway, you can do whatever you can do.

"I really don't know, but Brother Liu, don't worry, a small South Korea is nothing, the European market is the focus, and when I spread out the channel, I won't forget my brother." ”

"Okay, okay, that's good, then how do you get these persimmons? Do you want to repackage them?"

"Yes, those Koreans are not well-intentioned, they are imported from basic agricultural products, and I stopped them, and they have to be repackaged, and they don't have to be complicated, plastic or carton packaging is fine, and my brother wants to help me say a word, and let the packaging factory help me catch up with work, I'm very anxious." ”

"That's fine. ”

With a wave of his hand, Director Liu asked the doorman of the industrial park to let him go.

Hanzhong Industrial Park has a whole packaging industry chain of service commercialization.

This is a provincial-level economic development zone, a national key project, and the equipment is all imported from Germany.

The technique is pretty good.

The last time I designed Dingjunshan's plastic packaging with Director Liu, in 92, the printing factory was electronic color separation, gravure printing, and even inkjet printing.

It's just that the spray painting of later generations costs 10 yuan per square meter.

Now, it's hundreds of square meters.

Metal packaging can also be done.

The largest packaging factory is still making moon cake boxes, and it can also add gilding, hot silver, slotting, and floating printing.

Fan Yang's small list was originally uneyed.

A few hundred boxes at most.

No one else is too lazy to take orders.

But it doesn't matter.

After entering the industrial park, Director Liu took Fan Yang directly to the party committee office of the industrial park and greeted him next to each other.

Even if it's done.

No matter which factory, Fan Yang took a fancy to it, and he had to work overtime overnight to make it for him.

And in terms of packaging, Fan Yang has already thought about it.

This persimmon has one or two more than one, the small one is seven, and the slightly larger one is one catty.

The Lingyan frozen cakes of later generations are 6 in a box, with a net content of 500 grams.

In terms of packaging, there are still some exquisiteness.

It is best to make several packages for a product to adapt to different occasions.

The Koreans do this better.

The same manufacturer, the same product, like this persimmon, he will divide many kinds of packaging.

First of all, it is packed in heat-sealed plastic bags, using high-density polyethylene E material, for gravure printing, 12 pieces per bag, one kilogram.

This kind of packaging is well sealed, has a long shelf life, is low-cost, suitable for commodity circulation, and can be thrown into grocery stores, or sold on supermarket shelves.

To put it simply, this kind of packaging is similar to the packaging of potato chips.

It is also the most common commodity packaging.

As its basic model.

There is also a second type, fresh packaging.

This packaging comes in a plastic box.

It's like the kind of plastic box that holds eggs with lattices on it.

A box, containing 6 pieces, with a hollow-shaped label on it, and the name and logo are printed on it.

This kind of box is a fresh box, which can be put in the fresh freezer of the supermarket to stimulate consumption.

There is also a carton packaging.

This kind of is a boutique.

There is also tin box packaging and gift packaging on it.

And what do Koreans do best?

It's carton packing.

Chinese, as carton packaging, are generally brick-shaped, boxy, and the goods are stacked inside.

But Koreans are different.

It is a flat box.

It's like a pizza box.

It's also like our mooncake box.

A thin, flattened, boxy box.

A box of 12, or 24, is stacked in rows of stacks.

After opening, it looks very neat and good.

The other is that it is close to the habits of Europeans.

Europeans like to eat pizza, order takeout, and pizza is also the most varied.

To make a pizza-box-like appearance, first of all, in terms of sight and feel, it is easier to accept.

There is another one, which is this flat box, which looks bigger, and psychologically, it will give people a feeling of being more worthwhile.

This is also one of the reasons why the gift packaging of moon cakes is very successful.

Also, it's also good for publicity.

The box has a larger surface area that allows it to be filled with more contents.

So if you look at those moon cake boxes, they are extremely gorgeous, and you can draw a Chang'e to the moon.

There is a moon above, a few osmanthus trees, a person standing next to it, and there is room to write a few poems.

Anyway, there are a lot of benefits.

Although there are not many persimmons, only 6 tons in total, these packages must be put into a little care.

The name also has to be changed, and the persimmon that flows to the European and American markets is called cake, which is too low, and it has to be called pie.

Americans call pies pies, i.e.

Apple pie, banana pie.

Then our persimmons also have to follow the international trend and call them persimmon pie.

It is also more international, the English name of persimmon is ersion, Fan Yang even thinks of the English trademark, pinch the head and remove the tail, it is called on-ie, or on-ie.

on-ie, you can also play a side ball, the English word of the moon is "oon", which can be extended to the moon pie, so that the little girl in Europe must like it very much, Mom, I ate the moonlight.

After all, Fan Yang is a person who was reborn in 2018, and his understanding of commodities is a little ahead of people in this era.

He is going to spend a few days planning a full set of vi of the Lingshuang Hou series.