Chapter 100: Lianyungang
Two days passed.
Fan Yang's room was already a mess.
The brand design on the European side is relatively simple, and the last choice is on-ie.
As for the name pie, Fan Yang was not happy for a while, and there was a precedent.
Later, among the Chinese food companies, there was a Korean company called Haoliyou.
In 95, it entered the Chinese market and established a Sino-Korean joint venture.
This company is rooted in the Chinese market and has fought its way out in such a fierce food industry.
Its representative works are well-known and familiar to everyone.
One is xylitol chewing gum, bottled, 10 yuan a bottle.
And then there's the egg yolk pie.
Why isn't it called a mayonnaise?
This is a very classic case of brand marketing.
Only one word is changed, and this product is very different from traditional products.
The brand strategy was very successful.
It even pioneered a category of goods.
It has attracted countless followers, and there are countless manufacturers of egg yolk pie products in later generations.
Like Dali Garden in Fujian, the sales volume has surpassed that of Haoliyou.
There are also Panpan Food, Sanhui Maifeng, Gao Lego, Fuma Food and so on.
I didn't know that this was an old trick of the Koreans.
Even Chinese buy it, let alone foreigners.
So this strategy is feasible.
In terms of product logos, Europeans advocate minimalism, on-ie a few English fonts, with square, slightly oblique can be.
In terms of coloring, Fan Yang is more conservative, still using traditional red, plus yellow, and on-ie white.
There is no separate design of the logo, the name of the product is the logo.
Draw a few more line-like persimmons and add some simple color schemes.
Printing directly on the carton.
Ling Shuanghou on the domestic side can make Fan Yang very sad.
How do you design it?
Now he doesn't have a nickname network or anything, and he can't find a place to learn from it.
It's not a big problem to outline a few strokes of Zhuge Liang.
But the armor on Zhu Yuanzhang's body and the red cloak behind him have no taste in how they are drawn.
This thing,It's better to have to learn animation professionally to design it.。
I saw that the room was littered with manuscript papers.
Rubbed his unkempt hair.
Fan Yang was suddenly startled.
If you boil it again, I'm afraid I'll have to lose all my hair.
Don't dare, don't dare.
Fan Yang still overestimated his graphic design level.
The current on-ie barely passed, so let's use it.
There are three types of packaging in total.
Plastic bags, plastic boxes, paper boxes.
Fan Yang ordered 500 of each.
There are also cardboard boxes, which have also been remade.
The ON-IE brand name logo is also printed on the outside.
Under the care of Director Liu, the packaging plant completely reopened the mold in accordance with Fan Yang's requirements, and it took several days to do it.
Packaged like this, it looks much better.
He also organized people from the packaging factory to help pack the products.
"Manager Fan is all-rounder, it's really, wonderful. Director Liu clapped his hands and praised.
In a week, this batch of persimmons has changed radically.
What's more, Fan Yang's printing is all in English.
Only behind the box, on the place of origin it is written Fuping, and then roducedcha.
Why not use adecha?
It's a little trick.
It can give the feeling of a joint venture product.
Director Liu looked at the hundreds of boxes of persimmons in front of him, and under Fan Yang's planning, they became full of foreign flavor, which seemed to be easy to come by, but they were all-encompassing.
Admire the five bodies to the ground.
Even Zhao Guangming and Dajun and others felt that it was an eye-opener.
"The visual design of the product really doesn't need to be too complicated, the key is to be complete, the color is eye-catching, and the logo can be highlighted. ”
Fan Yang himself is also very satisfied.
He deliberately did it in the shape of a pizza box, with a matte finish for the ink, highlighting the natural packaging of the carton, which looks full of texture.
Full of confidence in the product.
"Brother Liu, you have helped me a lot this time, thank you, when I get this batch of goods out, let's get together when I come back." ”
"Where is it, where are you pulling this batch of goods?" asked Director Liu.
"Lianyungang, I was still thinking of my brother's help, can you contact us with the wagon?"
"Wagon?" Director Liu frowned, slightly embarrassed: "Now the capacity of the railway is a little tight, you can't even load this wagon, right?"
Fan Yang was a little embarrassed: "Then forget it." ”
Director Liu saw that Fan Yang had said it, and secretly smiled in his heart: "But Brother Fan spoke, don't say half a car, even a box I have to get for you." ”
"How's that good? ”
"What are you talking about, isn't Brother Fan's business my business, I said, in the future, Brother Fan will develop in Hanzhong, and he will definitely have a green light all the way. ”
Turning to Xiao Zhang, who was accompanying him, he said: "Go to the party committee office and call the people from the freight department of the West Railway Station to send a car over and report to the development zone immediately." ”
"What's going on, I'll just pull it myself. ”
"This little thing, you have worked hard for a few days, let them do it, where do you send it to Lianyungang? When they come, you can coordinate and pick up the goods at the train station. ”
Fan Yang thanked him again.
"Okay, Brother Fan, I still have a job over there, so I won't accompany you, go and go back quickly, our canned Dingjun Mountain depends on you." Then he glanced at Fan Yang meaningfully.
How could Fan Yang not understand this meaning.
What if you can't sell it?
"Don't worry, I said it, wrap it around me. ”
"Okay, okay, young man, you have to be so confident, just tell Xiao Zhang about anything. ”
The West Railway Station is not far from the development zone, and in less than half an hour, people from the freight department came.
A box truck was driven, and two transporters were also brought in.
Everyone was all hands and feet, and it didn't take long for all the cars to be loaded.
Xiao Zhang of the reception group is also very capable of doing things, and Fan Yang asked Li Shun to follow Xiao Zhang to learn hard.
The two went to the freight department to go through the formalities.
Sure enough, the green light was all the way.
It is more than 1,300 kilometers from Hanzhong to Lianyungang.
Get the freight bill, is the name of the development zone, the shipper Lvye Food Co., Ltd., the receiver Fan Yang, only half of the wagon, in Lianyungang East Station to receive the goods, the estimated arrival time is 4 days.
If you take the road, it will be at least three or four thousand, and the train will be less than 1,000 yuan.
After the arrangements were made, Fan Yang and the others drove off.
First to Xi'an, then to Weinan, out of Tongguan into Henan, from Luoyang to Zhengzhou, and then to Kaifeng.
It took two days.
From Shangqiu to Xuzhou, and then to Lianyungang.
The journey was very smooth, and finally arrived in Lianyungang City on the fourth day.
And Lianyungang, as the name suggests, must have a port.
And it's a super port.
Deep-water harbor.
One of the eight major seaports in China.
The coastline alone is several kilometers long.
Another special thing is that there is a strait, two kilometers away in the sea area, there is a circular island, which plays a certain role in buffering the waves and tides, and it is safer for ships to dock in it.
This piece of even the island is six kilometers long, the strange stones on the island stand in a forest, the scenery is peculiar, the clouds cover the mist all the year round, in ancient times, some people also say that there is Penglai Immortal Mountain on this.
It is the outlet to the sea in the East China Sea.
During the reign of Qin Shi Huang, Xu Fu went out of the East China Sea in search of the elixir of life, and it was from here that he went out.
Then he crossed east and said this, and he didn't come back.
Another interesting thing is that this is the hometown of the Great Sage, and Sun Wukong jumped out of here.
There is a Yuntai Mountain in the south of Lianyungang, and there is a Sanyuan Palace on it, which is known as the first scenic spot in the East China Sea, and the four major spiritual mountains in the sea.
There are countless places of interest.
And this spiritual mountain has another name, which is Huaguo Mountain.
There are also water curtain caves, jade girl peaks and other scenic spots.
Since ancient times, it has been an important gateway for China to the outside world.
Especially in the East China Sea, when you go out, you will be called Ben, South Korea.
Foreign trade in South Korea, the United States, Canada and other regions.
Most of them came in from here.
It is also the best transit place for South Korea and the United States to enter Europe.
The geographical location is more than that of Hong Kong, and even the basic concept is lacking.
And what about Jiangsu?
Even if civilians believe it, when it comes to foreign trade, it is like a common thing.