Chapter 163: Drink and Swim (First Update, Ask for Subscription)
In the office, Zhu Feng nodded.
He also meant to launch Jianlibao first, as for the power...... The cost is high, the profit is low, and the key sales volume is a mess, so it is better to put it first.
After seeing the birth of Jianlibao, he felt that Jianlibao would sell better than power.
He calculated that each bottle of Jianlibao was priced at 3 yuan, and the gross profit could be kept at about 43%. In other words, the cost per bottle is about 1.7 yuan.
The net profit can be maintained at about 7%, and you can earn 0.21 yuan per bottle.
After a period of time, the raw material channel stabilizes, and the cost may be reduced. At that time, the gross profit may increase to about 51%.
In this way, after deducting the cost of transportation and distributors, you can earn about 3 cents for every bottle sold.
"Regarding the publicity, how much money needs to be invested, you go to Mr. Guo to discuss. I hope to advertise in some major cities, such as Beijing, Modu, Pengcheng and other cities, in the bustling areas of the city, subway stations. ”
"There are also TV stations, and there must also be advertising investment. In addition, on the Internet, I will ask Yuanda Group to cooperate with you to do a large-scale promotion activity. ”
"Well, like doing a drink and swim. All-you-can-drink Jianlibao, have a chance to get a European double tour and so on...... This can be cooperated with travel agencies, and there will be not only European travel awards, but also domestic tours and so on......" Zheng Ge pondered.
Nothing more than some marketing activities from a previous life.
Similar to another bottle.
In the bottle label, there is an award hidden or something.
Another bottle, he is ready to wait for the new 'power' product to be launched.
Zhu Feng's face couldn't help but show joy.
I believe that with the financial support of Changge Investment and the promotion resources of Yuanda Group, Jianlibao can definitely be a hit.
As for what Zheng Ge said about drinking and swimming, he can also understand.
It's nothing more than winning the lottery.
If you're lucky, buy a bottle of Jianlibao and you can win a European double tour. That's a big prize!
He thinks it's a good start-up.
It can be regarded as a precedent.
Whether it is a domestic or foreign beverage brand, it has not done so.
It's all just selling drinks.
It's nothing more than a fierce publicity, and never thinks about giving consumers benefits.
In doing so, the power company is equivalent to returning a part of the profit to the consumer.
I believe that as soon as this event is launched, it will definitely attract a large number of people.
"Well, the publicity piece is planned first, not only can you set up tourism awards, but also set up some awards such as mobile phones and computers. It's not very expensive, but it's attractive. ”
Zheng Ge waved his hand and said, "The next thing to do is for the factory to be fully operational, full production, and the more hoarded goods, the better." When the publicity is fully rolled out, we must ensure that the supply is sufficient. As for the factory, the productivity should also be improved, and the expansion should be expanded. For specific aspects, talk to Mr. Guo. ”
Factory expansion, product production or something, it's too troublesome. He's not going to be responsible for everything. Just let Zhu Feng and Guo Ya be responsible.
He just needs to see the results when the time comes.
Zhu Feng nodded, took a pen and wrote down what Zheng Ge said one by one.
"Okay, it's okay, I'll go first. ”
Zheng Ge stood up, and the matter of the power company could be over for the time being. The next step is to increase productivity, stockpile, advertise, and go public.
How is the sales, will Jianlibao be popular in this world?
We can only sit and wait for the results.
Feeling good, sales won't be bad.
Similar products such as Fanta and Milinda in the previous life are the best examples.
Zhu Feng got up and sent Zheng Ge away.
……
"Boss, where are you going?"
In the car, Ah Zheng turned around and asked.
"Let's go, go to Yuanda. ”
Zheng Ge leaned back in his seat and said with his eyes closed. I've been busy these past few days, and I feel really tired.
Ah Zheng started the car and drove towards the Yuanda Group.
The Lakeside Building, where Yuanda Group is located, has a total of 18 floors. Today, the building has 8 floors above and is all the territory of Yuanda Group. No way, with the expansion of the company, one or two floors can no longer fit Yuanda.
Yuanda Group is already planning to buy a building, or rent a building.
As for building an office building yourself...... The current strength does not allow Yuanda to do this.
To build a building, from the land to the completion, in a place like Jiangnan City, it is estimated to cost billions. Not to mention Yuanda Group, it is very difficult for Changge Investment to come up with this money.
"Schilling boy, how are you doing these days?"
Zheng Ge leaned back in his seat and asked.
This time I came to Jiangnan City and brought Xi Meng's younger brother Xi Lin with me.
"Fortunately, now I have been arranged by Mr. Xi to be a transfer student in a middle school, and my student status has also been transferred from my hometown. Sun Xiaoyu on the side said.
Zheng Ge nodded and asked Ah Zheng, "That kid's addiction, what's the matter with quitting?"
Ah Zheng couldn't help but smile and said, "Very good, I've basically quit." He has a very strong willpower. When I was addicted, I was young and defenseless. If you are on guard, you will not be addicted at all. ”
Zheng Ge smiled.
"That kid is fit to be a soldier. Ah Zheng added.
"It depends on what his family wants, and we don't care. Zheng Ge shook his head.
Ah Zheng nodded, not talking.
He was born in the military, and when he saw a good seedling, he wanted to pull him into the army. I'm used to it, just casually.
"That's right. Zheng Ge thought of something again, and asked Sun Xiaoyu, "What is the situation on Lin Qingshan's side now?"
Lin Qingshan's lightning project team, with hundreds of millions of funds in hand, operates Fengshan Mining. In the past few days, he has been busy with the affairs of the power company, and he has not paid much attention to it.
"For the time being, the news is very bad. Sun Xiaoyu frowned and said, "Fengshan Mining has not found a new mine for a long time, and now it has attracted the attention of the empty side. If there is a short party, then Fengshan Mining will fall sharply. When the time comes......"
Zheng Ge wiped his face, "Wait, as long as there is no bad news, it's good news." ”
……
Soon, they came to the Grand Group.
Sun Xiaoyu and Ah Zheng went to the lounge to rest, while Zheng Ge came to Xi Meng's office alone.
"Brother Zheng, has it been arranged by the power company?"
Xi Meng stood behind Zheng Ge and helped him massage his head. She knew that Zheng Ge returned to Jiangnan City this time mainly to acquire a power drink company.
"Hmm!" Zheng Ge hummed, closed his eyes in enjoyment, and said, "I have planned several publicity plans for the new products of the power company, and I will cooperate with it when the time comes." This cooperation is on an equal footing, and we can talk about it as we want. ”
Although the power company is wholly owned by Changge Investment.
Changge Investment also holds a 90% stake in Yuanda.
It seems that they are all their own people.
But it's not a company after all.
In all aspects, it is necessary to distinguish clearly, otherwise it will be trouble to turn back.
Especially in the tax aspect.
"Got it. ”
Simon nodded.
Zheng Ge snorted, looked at the sunset outside the window, and said, "Tomorrow is the day when "Hotel 17" will be released, let's go and see it together when we have time tomorrow." ”
……
(Get up at four or five o'clock every morning to code words, ask for the support of the big guys, crab crab...... (Happy smiley)