Mike Eisner nodded: "We have also considered this, so Disneyland in Europe will integrate a lot of local customs in Europe, and the same is true for Disneyland in Japan, and the current results are very successful, as long as our Disneyland in Europe can also be successful, then with the population of Europe, we will get greater profits." ”

"Europe is not Japan, and I don't think it's going to be a good example to replicate it. Xu Zhi shook his head and said, after World War II, for a long time, the United States controlled Japan, and during the entire economic growth period of Japan, American culture has been very popular and vigorously promoted, and Japan, like the United States, has a large proportion of animation in its local culture, so it is very acceptable to other countries' more successful animation.

In addition, when Disneyland opened, Japan's economy was at its peak, and the park was naturally able to attract a large number of visitors, and the average amount of per capita spending in the park was far greater than that of the United States, which was one of the main reasons for the success of Disneyland in Japan.

Mike Eisner asked, "What do you mean, boss?"

Xu Zhi said: "Disneyland can be built in Europe, but the scale is not too large, and in terms of location, you can't go to any country with good conditions, and more importantly, the local economic strength and cultural traditions." ”

Historically, Disneyland Paris, there are many reasons for its failure, first of all, it was too large to invest, it cost 5 billion US dollars to build the park, which is the second largest construction project in the history of the whole Europe, in addition to the facilities of the park itself, including 7 large hotels, nearly 6,000 rooms, and luxurious decoration.

However, when it officially opened in '92, Europe suffered a severe economic recession, and because of the difference in cultural habits, European tourists saved much more than American and Japanese tourists.

The location of Disneyland is also a mistake, because Disneyland's proximity to Paris, France's road network and public transportation are well developed, resulting in a large number of tourists reluctant to stay in Disneyland's internal hotels, after all, Disney's internal hotels are much more expensive than the city of Paris, and many people bring their own food.

Although Disneyland's ticket revenue is high, the main profit is the internal consumption of visitors, and the original $5 billion construction cost, the interest is as high as 11%, so until the 21st century, Disneyland Paris still survived with the capital injection of the parent company.

Mike Eisner asked, "Which country do you value about the boss?"

"Relatively speaking, I am more bullish on Germany. Xu Zhi paused and said that the four countries with the strongest economy in Europe are Germany, France, the United Kingdom and Italy, of which Germany is the strongest, with a GDP of 770 billion US dollars last year, while France, which ranks second, is only 550 billion.

More importantly, from now to the 21st century, the economy of the whole Germany is very stable, while France, which is also the second strongest country in Europe, is much weaker, and the economy is in a downturn throughout the 90s.

"The German economy is true, but according to my research, Germans don't spend as much as French people on average tourist spending. Mike Eisner said.

Xu Zhi smiled: "The French do love to travel everywhere, but your people don't have a deeper investigation, French holidays are long vacations, so French people are more inclined to travel far away or go to the beach for vacation, and this kind of travel habit is not suitable for Disneyland." ”

The third mistake made by the European Disney Park in later generations was to choose the location in France, originally all the senior management thought that the largest number of visitors in the park must be native French, but after the opening of the park, the company's senior management found that the number of Germans and Spaniards who came to Disneyland actually exceeded that of France, and because of the French economic recession, most French people came to the park only to contribute a ticket, and the internal consumption was basically not involved.

Mike Eisner pondered for a moment and said, "I see, I'll ask the marketing department to conduct another extensive investigation." ”

Xu Zhi nodded and smiled: "This is just my speculation, in fact, I am not optimistic about France, but if Disneyland is built in Germany, I am not completely sure that it will be able to replicate the results in Japan."

Therefore, in terms of total investment, we must reduce some unnecessary consumption, and the scale of investment must be further reduced. ”

Although in history, the Disneyland project in France failed, most of the reasons for which Xu Zhi knew very well, investing in Germany may be able to avoid some losses, but there will certainly be new problems, which no one knows, just as so many elite figures of Disney in history failed to predict the Waterloo of investment in France.

Reducing investment is the best way to control risk, after all, the current Disney company has not gotten rid of the debt problem, in the original history, if it were not for the huge success of the film business in the 90s, Disneyland in Europe may really be able to drag down the entire company.

At present, it is only necessary to buy a large enough plot of land first, and if the follow-up goes well, you can expand the investment, or when Disney is strong enough that the park's revenue is no longer the main source of the company's profits, you can also expand the loss-making park to increase the visibility of the company's products.

Mike Eisner nodded and said, "Okay, then we'll put the whole project into batches." After returning from the mainland, I will personally visit Germany to study the local economy and consumption habits, and try to decide on the city and location to invest in within the year. ”

Xu Zhidao: "Okay, thank you for your hard work, but you can also go to France, Italy, and the United Kingdom to contact the government departments, which can also increase our bargaining chips with the German government." ”

"Don't worry, I know the trick. Mike Eisner said with a smile.

"Okay, then the progress of Disneyland will give me a report every month in the future. Xu Zhi smiled and said, "I heard that the users of Disney TV channels have been declining recently?"

"Not bad. Mike Eisner explained: "In recent months, a certain number of users have terminated their contracts every month, but this is to be expected, since the beginning of the channel last year, we have invested tens of millions of dollars in promotion, and at the same time users have a big discount, and since the beginning of this year, everything has started to return to normal, and it is inevitable that the number of users will decline." ”

Xu Zhidao: "I also know what you said, but I also found that the current Disney TV channel does not have any novel programs, most of them are animation programs in our group's content library, and a small number of them are purchased external copyrights, and there don't seem to be any re-shot programs by ourselves?"

Mike Eisner said: "Boss, during this time, the company has put all its resources on movies, and it has indeed invested a lot less in self-made TV series. ”

"Movies are really important, but since we have our own TV station, we have to pay more attention to it, and I bought the rights to an interesting TV show the other day, you can check it out. After speaking, Xu Zhi handed over a document.