"Asking the mainland to re-legislate?" Xu Zhi smiled and said: "Why? Volkswagen is the automobile industry, and the automobile is the industrial crown, the mainland intends to develop the economy and industry, and there is a high demand for automobiles and automobile technology, and the industrial power is a strong country, which is the development policy currently formulated by the mainland, so the patent law has been introduced." ”

"Isn't it okay to use the boss to influence you in the mainland?" Mike Eisner continued to ask, although he didn't care about the mainland, he still paid attention to some of his boss's movements, he knew very well how important Xiangjiang was to the mainland, and his boss was the richest man in Xiangjiang, and he was there to call for wind and rain. Not to mention the large-scale investment in the mainland, which can easily cost hundreds of millions of dollars, even he is often tempted, and it would be better if this money was used in Disney.

"I don't have the ability either, and I can tell you that even if I had this influence, I wouldn't do it, the input and output are not cost-effective, Disney can benefit from it, but it is other people who benefit. Xu Zhi shook his head and vetoed: "The copyright aspect belongs to the cultural field, although it is important, but it is still a lot worse than the industry, and if you want the mainland to revise the law, it is impossible for the entire Hollywood to add up."

And you ignore one of the most important issues, that is, foreign exchange, the lack of foreign exchange in the mainland, even if we can make money in the mainland, it will be subject to strict foreign exchange control, so whether it is peripheral products or the copyright fee of the TV station, you can't make it!"

Mike Eisner frowned and asked, "Then boss, do you mean that we give up the mainland market?"

"No, we should have more investment, Disney has been in business for decades to have today's huge reputation in the United States, and the same is true in the mainland, and the current investment may not have much income, but this is also cultivating this market, and when the mainland's economy and law reach a certain level, we can naturally get the return we deserve."

In addition to CCTV, there are dozens of provincial channel programs and a larger number of city channel programs in the mainland, and it is impossible for these TV stations to pay foreign currency to buy our copyrights. Xu Zhi smiled and said, this is actually a respect for reality, not to mention the provincial TV station, in the original history, even CCTV could not come up with the foreign exchange needed to buy Mickey Mouse.

"Free?" Mike Eisner frowned, "Boss, do you want to play for free to increase fame and drive sales of toys and the like?"

However, in the mainland, a large number of piracy still exists, even if several of our Disney cartoon characters become famous, piracy will seriously squeeze our living space, and the problem of foreign exchange control you mentioned will always exist. ”

"Piracy is inevitable, maybe we will only have a profit, but a hundred percent is better than nothing, right?" Xu Zhi continued: "As for the free TV station, you don't have to worry, free does not mean no income, you can make an agreement with CCTV and some provincial TV stations, our animation programs can be free, but the advertising before and after the animation and in the middle is operated by us, and there are many international brands that want to break into the mainland over the years, and we can get dollars from them."

As for the foreign exchange issue, it is simpler, just don't exchange it, we will collect the same RMB, the mainland will be our focus on developing the market, in the future, Disney will also recruit labor in the mainland, lease properties, and maybe shoot movies in the mainland, all of which need RMB. ”

"That's fine, but it's unknown how long it will take to see a return!" Mike Eisner said.

Xu Zhi said with a smile: "It won't be long, and you just put some films and cartoons that have been filmed in the mainland to be screened, and the cost is negligible except for translation." My company in Heung Kong has actually invested more than US$2 billion in the mainland, and there will be more in the future, so there is no need to rush this kind of thing, as long as you are optimistic about the prospects of the mainland, there is no problem. ”

"Okay, then I will convey the policy of the mainland to the following. Mike Eisner nodded.

Xu Zhidao: "The commercial satellite of Xiangjiang TVB is estimated to wait two years to be launched, but Disney can't wait that long, during this time in addition to the mainland, Southeast Asia also needs appropriate attention, my suggestion is not to follow the business model of Europe and the United States to implement in Asia, Southeast Asia's culture and economy are far from Europe and the United States, especially in some economically backward areas, the best means is to cooperate with local Chinese billionaires to develop the market together." ”

"I'll think about it carefully. Mike Eisner said.

Xu Zhidao: "Okay, what are you going to do about some business other than movies?"

Mike Eisner said: "This summer, several of our Disney films have been very successful, after the opening of Disney Japan, we have increased our annual licensing revenue by tens of millions of dollars, and in recent years the interest rate in the United States has begun to gradually decline, and I am ready to borrow another amount of money from the bank to renovate Disneyland and build new projects." ”

"I agree with that. Xu Zhi nodded and said that Disneyland's positioning in the company as a whole is very important, not only can it earn a huge amount of ticket revenue and rent every year, but more importantly, it is an indirect channel to promote its own brand, and it must be innovated every few years to ensure that people don't get tired of playing with the old items in the park.

"Speaking of Disneyland in Japan, I heard that many countries in Europe are also interested in introducing our park projects?" Xu Zhi then asked.

Mike Eisner nodded, "Yes, I'm going to report this to you as well." Germany, France, Italy, Spain and the United Kingdom have all shown a lot of interest, but the investment projects are huge and need to be carefully considered in which countries they are built. BOSS: What do you think?"

"This time, do you want us to invest ourselves?" asked Xu Zhi.

"Yes, when Disneyland was built in Tokyo, Japan, Disney did not have enough funds to participate in the investment, and could only charge some licensing fees, which now seems to be a very regrettable opportunity.

The economy of Europe is much larger than that of Japan, and once a new park is built, the flow of people will be much greater than that of Japan, and we will be able to enjoy huge dividends. Mike Eisner said confidently.

Xu Zhi frowned, but he knew that in history, Disney's parks built in Europe were the most failed investments, and they lost $900 million in the first year.

So he said: "Mike, although the results of this year's summer season are very good, it is far from solving the company's current debt problem, and the construction cost of building Disneyland in Europe alone is probably not less than 2 billion US dollars, which will seriously increase the company's debt?"

"I've thought about this, but it's not without a solution, many countries in Europe are willing to provide low-interest loans, and there is a certain amount of room for negotiation on the repayment time, if we agree to wait until the park opens, then we can use the ticket and hotel income after the opening to repay the loan, and it will not increase the company's debt pressure. Mike Eisner explained.

Xu Zhi said: "Deferring such a large debt for several years will increase the risk, and the premise of the success of this plan is that Disneyland will also be a huge success in Europe, but I am not optimistic about this project!"

"Why?" asked Mike Eisner.

Again, different cultures will produce different consumption patterns, and any company must consider this when internationalizing. Xu Zhi took a sip of water to moisten his throat: "Except for the United Kingdom, other countries in Europe are actually not very accepting of American culture, which is completely different from Japan. ”

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