As an effective measure to retain and motivate the core talents of enterprises, equity incentives have always been a part of the enterprise planning plan that has been repeatedly mentioned. But for some founders, everyone understands that equity incentives are important, but when it comes to design and execution, they are confused.

For example, how to motivate the method, what are the options, what stage to choose what kind of incentive path is appropriate... Each one is a question mark.

Equity incentive is an incentive method that gives certain economic rights to enterprise operators in the form of obtaining the company's equity, so that they can participate in corporate decision-making, share profits and bear risks as shareholders, so as to serve the long-term development of the company diligently and responsibly.

To be honest, entrepreneurship is not an overnight thing, and it requires a large number of talents, as well as a good team, and to have a good team system, there must be promotion channels and incentive mechanisms. in order to retain talent.

For example, Bill Gates, the richest man in the world, once said: "If a company wants to grow quickly, it needs to hire good people, especially smart people." Big success depends on the team, and small success depends on the individual. Therefore, talent is the most important thing for enterprise development, and with talent, enterprises can have the motivation to move forward and the courage to overcome obstacles.

However, even if talent is recruited, how to retain talent is a long-standing debated topic. And in this regard, Arthur very much pushed out the passage that Alima once said, "There are many reasons for employees to leave, but in the final analysis, there are only two things that are the most true, the money is not in place, the heart is wronged, and the work is unhappy." ”

Therefore, as long as these two points are solved, enterprises need to introduce equity incentives. Because the essence of equity incentive is to tie the interests of employees and the company together, give full play to the sense of ownership of the team, unite to maximize the interests of the enterprise, and also realize the growth of personal value. In this way, how can employees say that they are wronged by themselves? With such a win-win situation, how can they not retain talents?

Seriously, the value of some talents is not salary, bonuses can be satisfied, the effective way is to directly implement equity incentives for these talents, closely link their value return with the company's continuous value-added, and repay these talents for the development of the enterprise through the company's value-added.

In Arthur's view, the founders of INS, Kevin and Krieger, are undoubtedly real talents, to be honest, the more he shamelessly robbed them of their ideas, used money to pile up the photo wall APP, and took away their opportunities, the more Arthur understood the talent and ability of these two.

And if you want the photo wall platform to develop like the INS in your memory, you must keep these two people by your side, and you can't let them out and make opponents for your photo wall APP.

You must know that if a big talent like Kevin is approached by the little pockmark Zuckerberger, with the scale and funding of Facebook, his photo wall will really not be able to compete with it in the development stage.

Hearing Arthur say that the studio lacked a CEO and a CTO, and wanted the two of them to support the studio and carry out equity incentives, Kevin and Krieger glanced at each other, and they both saw a trace of surprise and joy in each other's eyes.

To be honest, they really didn't expect Arthur to value the two of them so much, of course, the two are also very confident in their own talents and abilities, if Arthur can't give the two of them a matching position and treatment, the two of them are likely to choose to leave and start a new business after handing over the content of INS.

People with talent and ability have their own pride and persistence.

And now, Kevin and Krieger really accept and approve of Arthur Boleyn, an English earl much younger than them, as their boss from the bottom of their hearts.

Then the communication between the three became more harmonious and natural, and Arthur also found a hotel nearby to stay, waiting for the arrival of his subordinates in London.

Since Edward in London received a call from his boss, he immediately made arrangements, and on the premise of ensuring that the normal operation of the photo wall app would not be affected, ten people were dispatched to the United States.

Although these ten people are not considered to be the top IT talents, they have participated in the basic construction and programming of the photo wall APP, and the other party's INS program is worthless, and any one of them can measure it, and the reason why so many people are sent to the United States is mainly because the boss wants to open a North American branch to see if the photo wall program can be combined with the advantages of INS, so as to complete the version upgrade of the photo wall app.

In this way, you can save a lot of time and manpower and material resources, and complete the upgrade version in advance.

That is, in the afternoon of the next day, ten of his subordinates rushed to San Francisco by plane to meet Arthur.

Arthur took Kevin and Krieger and ten subordinates to have a reception dinner, and after completing the acquaintance between the two parties, he let his subordinates who arrived from London have a good night's rest, and the next day began the photo wall and INS comparison, verification and docking work.

As for Arthur, he and Kevin Strom made an appointment to meet with Steve Anderson, a partner at Baseline Ventures.

After listening to Kevin's apologetic explanation, the expression on Steve Anderson's face changed from surprise at the beginning to a frowning thought.

"Mr. Boleyn, if I can, I hope that this investment of mine can be turned into a stake in the new company after the merger of the two studios, and of course, I can continue to invest more... ”

"Huh. Arthur heard the words of wanting to buy shares after muttering for a long time, looked at Steve Anderson and couldn't help but shake his head and chuckle, and refused directly without hesitation: "Sorry, Mr. Anderson, this is not a merger, but a merger and acquisition, and I don't plan to raise funds at the moment, because I am not short of money for the time being."

Or to put it more bluntly, I am very confident in the future of the photo wall APP, even if it is financing, I will never raise funds when it is just starting, that is, for me, it is an unacceptable huge loss.

Of course, given your relationship with Kevin and Krieger, I can promise that you'll have a spot on our first round of funding list!"

Arthur was neither humble nor arrogant, calm and elegant, and his tone was full of incomparable confidence and decisiveness, so that Steve Anderson on the opposite side couldn't help frowning, looking at Arthur, a young billionaire, the eyes of the British nobles became sharp and bright, and at the same time, he also understood that the young man sitting in front of him was not a young man with a lot of money, or an entrepreneur who only focused on technology realization, but a businessman through and through!

"I'm really sorry, Steve, no one thought that there would be an embarrassing situation where creativity would collide, and that's all I could do, and this is a million dollars, thank you for your help in the early days of my business. ”

After the past two days of contact, Kevin has some understanding of Arthur's temper and personality, to be honest, he is not the kind of technology entrepreneur, but the kind of elite child who came out of the old family.

was able to return a million dollars to Steve Anderson, and Kevin felt that he had repaid the other party's help at the beginning, after all, it was a 100% rate of return.

"Well, it's a pity, if you need financing, my door here is always open for the two of you, welcome at any time!" Steve Anderson saw that this was the case, and could only give up the idea of buying shares for the time being.

"Thank you!" Now that the matter has been settled, Arthur has no idea of staying any longer, and after the accompanying lawyer has completed the handover of various paperwork, Arthur smiles and shakes hands with Steve Anderson goodbye.