After finishing up the work left by Kevin and Krieger's studios and signing contracts with these two talents, Arthur stayed in Silicon Valley for the rest of the year and began to busily set up a branch of the photo wall company in Silicon Valley.

Truth be told, Arthur would like to move his studio directly to Silicon Valley, where both talent and start-up environment are unmatched in the UK.

However, the European market can't be lost either, don't you see Facebook running to Europe to open a branch?

Send people to rent office buildings in Silicon Valley, recruit employees, buy equipment, move into new companies, and improve departments.

Although this is a waste in the eyes of Kevin and Krieger, the two CEOs and CTO who don't need too many people at all, in Arthur's view, Kevin and Krieger may be very good in terms of technology, but in terms of operational pattern, they are not enough at all.

The grass platform team of a few people couldn't cope with it at all, and in less than two weeks, the number of downloads exceeded 1.5 million, and the number of registered and published photo users reached 11.1 million photo wall APP.

In Arthur's view, although the sparrow is small, it must have all kinds of organs, so that it can better survive, grow and spread its wings!

“。。。 According to our random selection of 9,000 taels of white-name users and the 110,000 photos uploaded by them since the release of the Instagram app, we found a lot of interesting patterns. ”

In the new and bright conference room, all the employees of the Silicon Valley branch, led by Arthur, focused their eyes on the smiling face of the head of the data analysis company RJMetrics.

The other party picked up a small remote control, waited until all the curtains were closed, opened the PPT, and began to explain to Arthur Boleyn, a high-quality customer, and his subordinates that their company used the central limit theorem to make a detailed analysis of the user growth of the photo wall app according to the real-time API provided by the photo wall company.

"In the past 12 days, 130,000 new registered users have been added every day, and 1.1 million users have uploaded 3.6 million new photos. However, 37 percent of users have never uploaded a photo, and only 5 percent have uploaded more than 50 photos.

Sixty-five percent of users didn't follow anyone, only 12 percent of users followed more than 10 people, 45 percent of users who uploaded a photo would upload another one the next day, and 25 percent of those people still uploaded photos a week later, which is more active than Twitter!

From the perspective of the growth trend of users, except for the first three days, due to the celebrity effect, the number of media reports has soared, and it has been in a relatively stable growth process. This can be seen more intuitively from the cumulative increase in the number of users, the slope of the cumulative increase is basically maintained at a relatively stable level, and the average number of new users per week will be 150,000. Following this trend, one million new users can be added every two months.

In contrast, user engagement is an accelerating process. The cumulative number of uploaded photos has been growing at an increasing rate, with an average of 2.6 million photos uploaded in the latest week. Illustrate: User engagement is still high after using the Instagram. However, it is a little surprising that many users have not uploaded photos after signing up for the Instagram... ”

Speaking of which, according to the person in charge of the analysis company RJMetrics, he pressed the remote control in his hand, changed a data graph, and looked at the picture to speak, as if saying: "As you can see from the above graph, up to 35% of users have never uploaded a photo." The proportion of uploads of less than three photos is as high as 65%. Only 5 percent of heavy users upload more than 50 photos. But even among those who upload photos, the percentage is declining as time goes on.

Looking at the sampled users, the percentage of users who are still uploading photos in the most recent week is 35 percent, showing a downward trend. However, even this 35 percent ratio still means that more than 400,000 users are uploading photos for the current 1.5 million users of Instagram. In free online services, inactive users are common, as a lot of users are just there to keep an eye on their friends' updates.

However, at this point, we can also find that many users of the Instagram pay attention to very few people...

As you can see from this graph, 13% of users don't follow anyone, and more than half of users follow only 1 person, and this 1 person who is followed is often an auto-added "Instagram Team" account. This means that a whopping 65% of users don't have any friends added. More than 10 friends only account for 15% of the total number of users...

。。。 However, while 137 percent of users have never uploaded a photo, the graph shows that the interval between uploading photos is decreasing among those who have uploaded photos. Eighty percent of people upload the first photo and then the second, and the average upload time between two photos is 13 hours. These trends show that core user engagement is increasing. ”

"Thank you for bringing us such detailed and important data analysis. ”

After the PPT was displayed, the curtain was opened, Arthur stood up with a satisfied smile and shook hands with the other party and thanked him, to be honest, because he was used to the data analysis of Angela's advisory group, Arthur attached great importance to data, after all, data does not deceive people.

"This is what our company should do, as long as you are satisfied, then, we will not bother you... ”

Next is the internal meeting of the photo wall company, the other party naturally can't be present, Arthur didn't politely stay, but smiled and shook hands with the other party, and let them out.

"Okay, now that we're the only ones left, let's move on... Arthur smiled and sat on the boss's chair, looked around for a week, and continued with a smile: "Everyone has heard the results of data analysis, and we should continue to increase the publicity efforts to guide our registered users to use our APP."

The marketing department has to work well with the PR agency on this point, and my money has already been spent, so I need to feel that my money is being well spent, understand!"

"Understood, boss. The head of the marketing department hurriedly responded.

"Kevin, the company will be handed over to you, and I will go back to Los Angeles tomorrow, and the work over there in London will be handed over to you. Arthur smiled and looked at CEO Kevin.

"Don't worry, boss. Kevin smiled confidently, to be honest, he really didn't expect that Arthur would trust him so much, and really handed over the management of the two companies in London and Silicon Valley to him, and the previous acting manager Edward Ye completed all the handover work without any complaints, which really surprised him.

However, Arthur later told him with a smile that it was because the game company managed by Edward was almost a money printing machine, making tens of millions of dollars every day, and how could he look at a photo wall company that was still in the development of money.

Arthur nodded with satisfaction, smiled and looked around again, then retracted his smile and said in a serious tone: "I need to reiterate our company's core principles, simplicity, optimize for minimal operational burden, instrument everything!"

"Understood!" everyone nodded in response, not very neat, but Arthur was already satisfied, and the core principles he had said were also summarized from the development plan report that Kevin had given him.

"Remember, don't reinvent the wheel, for example someone wants to develop a daemon that monitors the system, it's completely unnecessary, HAProxy is up to the task.

The technical team also needs to keep an open atmosphere and actively give back to the open source world, focus on optimization, and find ways to make the system twice as fast. Be agile, use the fewest parts, the cleanest solution, and of course don't over-optimize unless you know in advance how your system is going to scale, and our philosophy at Instagram is to be as simple as possible when it comes to technology. ”

"Bang Bang ... ”

As Arthur chattered like a father on a long journey, and gave him all the precautions he could think of, the subordinates in the conference room applauded enthusiastically.

Although the photo wall company in Silicon Valley is newly established, and most of the employees are newly recruited, after more than a week of getting along, everyone knows what kind of company they have joined, and the potential of the product is huge.

Although the boss is very young, very rich and status, and does not understand any IT technology, but is not domineering, but is very approachable, although technically, everyone can crush their young boss, but in terms of strategy, and the direction of future development, everyone really admires.

"Kevin, Krieger, I'll leave this side to you, I'm afraid I won't be able to take care of this side in a short time, there is a commercial acquisition, I need to deal with it personally. ”

At the end of the meeting, in the office, Arthur spoke again to Kevin and Krieger.

"Don't worry, boss, we won't let you down. Kevin said with a serious face.

"Hehe, I believe in the ability of the two of you, to be honest, this time, it's really busy, I really want to have a good rest for a few days, Taylor called all day to ask when I was going back to Los Angeles, hehe. Arthur chuckled and joked.

"Hehe, in fact, I really want to thank Miss Swift, she brought us a large number of registered users, and constantly created topics to help us publicize, boss, thank Miss Swift for things, I can only teach you... ”

"Haha... ”

Hearing Krieger's words, the three of them couldn't help laughing, Arthur's eyes flashed brightly, yes, it's really time to go back to Los Angeles to thank his country diva.