Assistive has said a lot of examples of film marketing before.

The production cost is 400 million, and the publicity and distribution investment is 1 billion...

How?

In order to attract film scheduling and increase pre-sales, people filmed a sky-high online drama!

Online dramas are also counted in the marketing head - losing money and making money, 120 million was spent on 12 episodes!

How did Ning Hao's "Crazy Alien" get hyped?

Contact several major marketing accounts to hype the information of aliens contacting the earth...

This marketing cost is as high as 200 million!

Do you know how hard it is to get the whole network involved?

Do marketing, people are professional!

......

Zhang Jin immediately saw the hidden controversy of this matter, so he immediately contacted the team to discuss how to maximize it!

Let's start with whether cloning human beings has human rights or not...

Then Ning Hao's side was inspired: "Moon" can be derivative, and clones fight for their own rights...

There are a lot of spin-offs that can be built around this thing: clone infighting, earthling infighting, etc...

But he didn't dare to do it...

One is that the subject matter is too cliché, and the box office prospects are difficult to see - Michael Bay's "Escape from Clone Island" was a box office failure.

Who cares about human cloning or not?

Many people subconsciously think that cloning is artificial!

In fact, in addition to genetic differences, cloning humans is basically equivalent to IVF or surrogate babies.

There is still a difference between genetic modification and cloning, technically speaking, cloning is exactly the same, if it is modified, the gene is no longer the same, and it is not a cloned person.

If you really understand, human cloning is not only a scientific thing, but also a matter of ethics and morality, so human cloning is very sensitive, but we know that a cloned person is innocent, and there should be little opposition and doubt to agree with his personal legal rights.

You see, when I write this paragraph, I feel bored myself, how many people do you think are interested?

Ning Hao called and asked Lu Xiaoran, who thought for a while: "Look at the box office of "Moon", if the box office and reputation are not bad, you can expand next, I suggest you go to Liu Cixin, he will give you more ideas!"

"Okay, I'll post a Weibo first..."

Boss Lu means to add the two key factors of 'ball rape' and 'clone mole'...

Make the moon a clone base and counterattack the earth...

There are big scenes, there is humanity...

It's just that the box office prospects are not easy to estimate...

Now it's just an idea, everything depends on whether the National Day file "Moon" can brush up on the high box office!

Also, if you want to make a sequel, you have to add a plot of the earth, for example, let Lu Xiaoran make a cameo appearance as the chairman of T company, and say two high-sounding words: "I am doing this for the benefit of mankind, I am not wrong, and you are not wrong!"

Hanging up the phone, Ning Hao first contacted Huang Bo - Brother Bo is the actor of the clone Geng Hao, and asked him to post Weibo together.

"We are doing the late stage of "Moon", it is very smooth, it is expected to be released on September 27, and at the end of the part, we had a conflict with the producer and screenwriter Lu Xiaoran, he thinks that clones are born with human rights, and we think that arranging clones to work in dangerous places is in line with human rights, what do you think?"

Lu Xiaoran posted on Weibo very cooperatively: "Don't think that I don't know what you want to do when I'm filming "Outwitting Tiger Mountain", I'm Lu Xiaoran, and I speak for clones!"

Xu Zheng, Yang Qing, including Su Lun, who was on vacation, and Wu Ershan, who was tinkering with "Looking for the Dragon", all joined in, some supported Lu Xiaoran, and some supported Ning Hao...

Soon, netizens also joined in.

"I'm a fan of Lu Xiaoran, but I support Ning Hao, under the current law, human rights correspond to natural persons. A natural person is a human being born under natural conditions. Cloning humans shouldn't fit that. ”

"I'm a fan of Transformers, and I'd say: freedom belongs to all races with feelings. Freedom is the right of all sentient beings。 ”

"Shake your wit: dogs are about to have human rights, let alone clones. ”

"yes, wait until there are clones! ”

Weibo is full of discussions about the human rights of human cloning, of course, there are also people who use this as a cover to discuss dog rights...

The media quickly followed suit...

Then, the media in Hong Kong and Wanwan also joined...

What is the result, let's not talk about it, anyway, Bona is going to move "Escape" first...

Originally, the overlord of the National Day file was undoubtedly "Di Renjie's Divine Dragon King", but now, it's hard to say...

Look at the posture of "Moon", this is a prelude to creating a series!

......

On June 2, the last live shooting of "Outwitting Tiger Mountain" ended.

Most of the actors left, except for Liu Li...

He also had to simulate a fight with a tiger...

Lin Gengxin didn't leave, this guy resolutely hugged Lu Xiaoran's thigh...

"Take a half-hour break!"

The actor is so pitiful, in June, the temperature in the studio is as high as more than 30 degrees, and Liu Ye has to roll up and down in a mink coat...

I'm afraid he'll faint from the heat!

I quickly got him some ice cubes to cool down...

Lu Xiaoran discussed with the special effects department the action he had just captured.

Motion capture is very troublesome, you can only experiment little by little, and the shot of fighting the tiger is the most expensive part, so it is impossible to delete it without shooting...

Lin Gengxin came over: "Brother, we are all discussing "Moon" now, what should we do with "Raiders of the Lost Ark"?"

Lu Xiaoran replied casually: "... What's wrong, worried about the box office?"

"That's not it, it's just that it hasn't been promoted, I'm a little uncertain!"

"It's time to get the word out..."

There is still a month left before the release of "Raiders of the Lost Ark"...

For a large-scale commercial entertainment film like "Raiders of the Lost Ark", sufficient marketing and publicity work should be done about two months in advance...

The publicity department of the company is responsible for the publicity matters, and the three countries of China, Japan and South Korea in "Raiders of the Lost Ark" are painted at the same time...

I've been prepared for a long time!

Since last year's filming, promotional materials have been released intermittently, and when it is released, it will be in place for publicity and marketing at one time!

As a director, Lu Xiaoran must of course also do a good job in publicity.

He will lead the crew to run all over China, Japan and South Korea!

Lu Xiaoran looked at Lin Gengxin, and suddenly thought of something: "Lin Gou, have you watched "Running Man"?"

“... I've seen a little bit, Kwang-so let me see it!"

"Yes, you have a good relationship with Kwang-so!" Nodding, Lu Xiaoran then asked, "We bought the Chinese rights to "Running Man", you know?"

“... Know. ”

"Do you have any ideas?"

"Resident guests?"

"Hmm. ”

"May I?"

"What's not to do? reality show, magnify your likable points, try to hide your unliked points, just do it!"

Lin Gengxin thought about it seriously: "I'll go back and discuss it with the agent." ”

"Well, it's a good opportunity. ”