(I just saw that it was blocked...) The two chapters were merged, and the sharp spit was deleted... ）

The special effects part of "Outwitting Tiger Mountain" is controlled by Ding Yan throughout the whole process, including the later stage of the movie...

Orange special effects are divided into three major sections, one is advertising special effects;

One is the game special effects artist;

There is also a name called Orange Vision, which is mainly responsible for the special effects of film and television dramas, some people went to the crew of "Looking for the Dragon" to help tinker with "The Finding of the Dragon", some followed Emmanuel Lubezki to study "Gravity" together, and some followed Guo Fan to design the concept of "The Wandering Earth";

Of course, at present, the main focus is mainly on "Outwitting Tiger Mountain"...

To do special effects, Zhen Nima has to throw money and pile up people...

At present, there are more than 800 orange special effects, which is already the top special effects team in China.

Ding Yan came to understand what kind of movie Lu Xiaoran wanted to create.

handed over to her later, Lu Xiaoran was quite relieved, of course, he couldn't ignore it at all, every other week, Lu Xiaoran had to receive relevant progress reports...

His main focus has shifted to the promotion of Raiders of the Lost Ark.

Again, marketing publicity may not directly bring good box office, but good box office must be inseparable from marketing publicity.

"Raiders of the Lost Ark" has actually paid off!

Let's say that film and television dramas themselves are products, and there are not too many sales channels.

Basically, all kinds of channels that can be paid have become sales channels.

What does the payment channel include?

Ad placement?

Of course, there are all kinds of cars, mobile phones and laptops used by the actors to communicate, and even red wine and drinks...

Add it all together, close to 90 million.

In addition, there are also peripheral licenses!

McDonald's, poster partners, and even trailer sponsors...

With such a breakdown, it is close to 60 million receipts!

"Raiders of the Lost Ark" has invested more than 100 million yuan, Lu Xiaoran's first large-scale commercial entertainment film, in the summer file, the ticket supplement has prepared 50 million, the distributor is Orange Images, the star lineup is also available, and China, Japan and South Korea will be released at the same time, and the capital is very optimistic!

Marketing is not a derogatory term, nor is it a positive term.

It's a very neutral word.

Marketing is just a window into the movie. The specific pros and cons are that people outside the window care more about which angle of the window, and more about the content in the window or the gorgeousness of the window itself.

How to do the promotion of "Raiders of the Lost Ark"?

Smash hard wide!

The bus and railway signs have picked 20 box office towns, and each city has put 200 street signs, and this alone has cost nearly 10 million.

Now that the second- and third-tier box office markets are prominent, we have to pay attention to it!

is overwhelmed with posters of "Raiders of the Lost Ark", even citizens who don't pay attention to the movie know that they still have to commute to work after all.

Let's not talk about "Raiders of the Lost Ark", "Tianji Fuchun Mountain Residence" will be released on June 9th!

Uh, let's talk about the situation of "Ten Thousand Arrows Pierce the Heart"...

"Ten Thousand Arrows Through the Heart" is a very good movie. This is what everyone knows.

It was released on June 5, with a good reputation and a Douban score of 8.8 points.

A bunch of people praised:

'Yan Bingyan can win the Oscar. ’

'If you don't watch a movie like this, it's really a thousand arrows piercing your heart!'

It's a pity that the general audience is not interested at all ...

After three days of release, the cumulative box office was 20 million... In stark contrast: "Fuchun Mountain Residence" won a box office score of 49.64 million on the first day!

Not only that, on the second day of release, it scored 60.5 million box office, and on the third day, 47 million...

The three-day box office was 148 million...

You must know that "Fuchun Mountain Residence" was released on Sunday, and almost gave up the best schedule to "Ten Thousand Arrows Through the Heart"...

……

In fact, many bad movies are born in the film industry every year, such as "Thorn Tomb", "Happy Home", "Hedong Lion's Roar 2"...

But these are too weak compared to "Fuchun Mountain Residence Map"!

Look at the publicity: "Tianji Fuchun Mountain Residence" has been in preparation for 3 years, with an investment of up to 160 million yuan, staff from 33 countries participated in the creation, across Dubai, Taipei, Tokyo, Milan, Hangzhou four countries and five places, "Avatar" visual effects director Chuck Comic checks the special effects, "Mission Impossible 2" action director Bob Brown helps...

The first 3D spy blockbuster in the history of Chinese-language cinema is also the first in the world to be allowed to shoot inside the Burj Al Arab Hotel in Dubai, which has even turned down the crew of "Mission Impossible 4".

Hung exploded, is there any?

How awesome!

Directly create the immediate sense of my first god film in Greater China!

After the release, even Andy Lau, one of the leading actors, refused to comment...

I just said 'to return the favor'...

What kind of favor? Does he have a relationship with Sun Jianjun?

Of course not, the first producer of "Fuchun Mountain Residence" is China Film, and the producer is the famous Han Sanye!

In fact, as long as the professional class is born, professionally trained artists can distinguish the quality of the film from their own performance.

Since you know that you are acting in a bad movie, and you also know that a bad movie may cause immeasurable damage to your image, why do you want to run forward to participate in it?

There are probably only two reasons: fast money and favors.

It's not that as long as you make bad movies, you can make money, it's just that the entry threshold for the domestic film and television drama market is extremely low, and the level of practitioners is uneven.

And among them, the main creators who can afford to spend money and hire stars may not have the vision to select excellent stories.

Later, the market gradually discovered that the story is not the most critical element, as long as there are stars with enough fan appeal in a movie, then no matter how it is made, someone will definitely buy it.

This perception has been affected for a long time, and the final result is that the originality has dropped sharply, and everyone is not in the mood to hold back a good story, so there will be a prosperous IP economy in the future.

Straighten it out!

Without a good script, the actor must take care of his family and support himself, and choose the lesser of two evils, so he chose to compromise.

China is a society of personal feelings, and the general environment dictates that after a long time, some things have to be returned.

The circle is so big, you helped me today, and I will repay you one day...

……

On June 21st, "Fuji Detective" was released...

Compared with "Fuchun Mountain Residence", "Fuji Detective" can really be called a conscience - at least people revolve around a story.

Although it is also very miserable, it is a bit insulting to the audience's IQ, but the bad people tell a story round...

To paraphrase a Bo Ge sentence: The difference between comedy and farce is that there is seriousness in comedy, and it is meaningful to do things that seem stupid to others, and only seriousness makes sense, and there is no seriousness and no meaning in farce.

The film "Fuji Detective" has no value for comment, at most it will scold a 'bad movie'...

The rotten one has no characteristics, and the stalks inside have long been played by Huang Baiming!

……

The bad movie was released twice in a row, and I originally thought that the beneficiary would be "Ten Thousand Arrows Through the Heart"...

Thinking too much, the box office of "Ten Thousand Arrows Through the Heart" is still very low, around 1 million in a single day, half a month after its release, and a cumulative box office of 36 million.

The theme is too heavy!

The director and starring are really not famous.

Cannes actresses really don't have much use!

"Long Time" has won the actors, actresses, and Wang Yuan to join, and the box office is only 45.22 million.

Fortunately, the copyright purchase and sale of "Ten Thousand Arrows Pierce the Heart" has already been recorded in the account of more than 6 million euros, and it has long been repaid...

"Return", with a cumulative box office of 295 million, did not exceed 300 million...

Calculate an account, if you push tickets to make up or buy the box office, you need to smash at least 5 million...

According to the contract, after 300 million, the orange's share can only be 0.05% more, which is not worth it...

Chen Zhigen's major cinema chains re-signed the contract, and this time the contract is more detailed and specific to the percentage point of 0.01, and 300 million is the starting point.

Within 300 million, that's 43%: 57%

Within 400 million, 43.5%: 56.5% (specific to 10 million box office 0.05%, 1 million box office, 0.005%)

Resolutely do not let people take advantage of loopholes - otherwise it is easy to give rise to a situation of buying box office.

500 million, 43.8%: 56.2%

600 million, 44.5%: 55.5%

700 million, 44.8%: 55.2%

800 million, 45%: 55%

1 billion and above, 47 percent...

And it's industry-wide...

This contract should be in circulation for at least ten years - even in 2019, there are only ten domestic films that exceed one billion.

……

June 27, 2013 is a day to remember.

Guo Xiaosi's self-written and directed film "Little Times" was released, with about 35,000 screenings nationwide, more than 2.1 million viewers, and a box office of about 73 million yuan, setting a first-day box office record for domestic 2D films.

Then, the box office was like a bamboo, and the speed of more than 200 million in three days equaled "Transformers 3", and the box office reached 263 million in the first weekend.

Hanging explosion!

According to the general law of commercial films, the total box office is 3 times the box office of the first weekend, and the total box office of this movie can be at least 789 million...

directly overturned most of the domestic movies!

Then, the film critics set off a frenzy of boycotting "Little Times"!

Film critic Zhou Liming: "The super bad movie and super grossing record created by "Fuchun Mountain Residence" will be surpassed by "Little Times" in less than a month. "Little Times" is far worse than "Fuchun Mountain Residence", and its flaunting and piling up have reached a pathological realm. ”

Shi Hang: "All the plots promoted by imbeciles, low IQs and low EQ are very low-level!"

and Wanda's eldest young master, Wang Tearing Onions, also posted on Weibo, please take the initiative to unfollow lovers who like "Little Times"...

Wonderful Book House