In an era when private media is highly developed, self-media is reducing or even destroying the potential energy of traditional media communication, film is still a mainstream media with the strongest short-term explosive power.

Movies were, and still are, the best PR available, with the difference that political axes don't necessarily have to make their own films.

For the main theme movie, what the producer's surname does not determine the quality of the work.

The slogan-style oath of loyalty can only solve the problem of what the media does not provide, but it cannot solve the content of what is provided - the cramming content output is greatly reflected in "Hundred Regiment Wars"...

"Battle of the Hundred Regiments", with 10% of the film scheduled, took (stole) a single-day box office of 66.88 million...

"Battle of the Hundred Regiments", a one-sentence film review: The three views on the surface are extremely positive, but the three views in the actual bones are extremely crooked.

The cumulative total box office is 450 million, setting a new high at the box office of domestic main theme movies - "Outwitting Tiger Mountain" is not the main theme...

Of course, this matter was not reported too much...

are all immersed in the high box office of "Monster Hunt", "Pancake Man", and "The Return of the Great Sage"...

However, this stuff did affect the theater's impression of Operation Mekong.

The same leitmotif...

This is the reason why the theater chain thinks that the box office of "Operation Mekong" is at most 800 million...

As for Lu Xiaoran's Weibo: "Some people, if you don't sing praises, no one in this world will know their existence, and no one will know what sacrifices they have made to protect our national security." ”

It is considered a failure by many people!

Isn't it the same as saying that "Operation Mekong" is used to praise the anti-narcotics police!

I thought that there would be a lot of big Vs criticizing Lu Xiaoran, saying that he was a lackey, a patriotic thief or something...

In the past, there was a saying on the Internet that many big Vs took money from the West, damaged the country's image, knelt down and licked the West, and blamed the government at every turn...

The most famous example: Chinanews.com published an article saying: "The high-speed rail of the Han Dynasty radiates more than half of China. ”

A big V turned around and said: "The radiation is true, and the five cents are washed quickly." ”

Anyway, in their opinion: the pink are all brainless, and the British are in front of the sky, why don't the southerners come to China, but seek far?

Belch...

Thinking too much, busy licking "Star Wars":

'I dare say 'The Force Awakens' can set a new box office record in the Chinese market, after all, there is a holiday in this world called 'Star Wars Day'!"

'For "The Force Awakens", I can't resist, seeing a few shots, I can't help but sigh, the most moving is the years!'

Who Nima is with you for years?

Isn't Star Wars an American IP?

Spirit of America!

I didn't take "Operation Mekong" seriously at all!

Disney is throwing too much money!

Lu Xiaoran really wanted to say something crazy: Why did Lao Tzu arrange "Operation Mekong" to fight "Star Wars", just to tell you that Chinese movies can defeat foreigners' top IPs...

......

As Lu Xiaoran's brain fan, Han Mingming bought the movie tickets for "Operation Mekong" early in the morning...

Of course, I didn't bring my son this time, and Lu Xiaoran reminded me on Weibo: "Operation Mekong" has a large scale and is not suitable for children to watch movies...

You can also see it in the trailer - there is a plot in it where a child carries a bomb to blow up the joint command...

"Operation Mekong" was released on January 8, 38% of the films on the first day, 16% of "Lao Paoer", "Sherlock", 22%...

The film schedule of "Looking for the Dragon" is only 15%...

By the way, the single-day box office of "Looking for the Dragon" has fallen to 16 million...

Normally, it would be difficult for the box office to reach 1.8 billion...

Not to mention "Monster Hunt", it didn't even surpass "Big Man 3".

But it's already a big profit!

With a total investment of 250 million, the box office is at least 600 million, and the box office alone guarantees profitability, and the most important thing is that the IP of "Looking for the Dragon" has been established, and there will be a trilogy of "Touching the Gold Captain: Shura Road", "Touching the Gold Captain: The Nine Shadow Generals", "The Touching Gold Captain vs the Mountain Mover"...

Of course, the most important thing is that the game is on fire - Orange Mutual Entertainment's eight page games, and the three mobile games that will be launched in the future, all of which have created a lot of money...

Back to Han Mingming's side, the theater he came to was China Film International Cinema, which was near his home. The person who made the pen took a photo and sent it to the circle of friends, and then someone said: This is the Stormtrooper in "Star Wars"!

It's four o'clock in the afternoon, dressed like this and not afraid of being watched?

To the theater...

Well, at least dozens of people are dressed in Stormtrooper costumes ...

"Star Wars" has an advance show in this theater...

It's all Star Wars fans...

A group of people are discussing Luke Skywalker, Han Solo, Princess Leia...

Han Mingming knows Princess Leia, there is an episode of "Friends", Ross and Rachel play role-playing, Rachel pretends to be Princess Leia...

Because Ross and Chandler confessed to each other before, Chandler said that every time he ran errands, he would always think of his mother, and this stalk was buried deep in Rose's heart, and then the one who played Princess Leia became Rose's mother...

American dramas are so bold!

Han Mingming couldn't help but smile...

Then, the gang cast a disdainful look at him.

Hurry up and lower your head...

In fact, "Star Wars" is particularly easy to understand: it is a genius boy who was discovered by a master and taken to an organization to defend the peace of the universe, learned internal strength, and can fight cattle in the air. During this period, some stories happened, he grew up and turned black, and was finally defeated by his own son...

That's really the story!

I don't understand why such a story has been popular for more than 30 years!

Han Mingming suddenly thought of a sentence: I see that all the gentlemen are stupid, and I expect that all the gentlemen should be like this when they see me...

That's probably the case.

Han Mingming took the ticket and entered the No. 6 screening room...

......

Lu Xiaoran was speechless...

Tomorrow's film schedule is basically released, "Star Wars: The Force Awakens" actually has 48% of the film schedule, and "Operation Mekong" has only 30%...

Damn, why?

Lao Tzu worked hard, and finally became a signboard, "Star Wars" can crush me in the film schedule as soon as it comes up?

Aggrieved!

Zhen Nyima doesn't understand what these theaters think, Lu Xiaoran + "Operation Mekong" + 200 million productions, is it not enough cards?

Chen Zhixi explained: "The global box office of "The Force Awakens" is close to $1.2 billion, and the North American film industry has always been the vane of the global market, so it is normal for theaters to schedule more films..."

"That's the problem, worship the foreign!"

"This can also have something to do with Chongyang's flattery?"

“... I'll just say it casually, but I really think the chances of Star Wars being a big hit are very low..."

"How?"

Lu Xiaoran said: "... There is a generation of pop culture, and most pop culture is difficult to span two or three generations...Star Wars is outdated!"

"It's like I've always thought that "Slam Dunk" and "Dragon Ball" are the best anime, but there are always people who tell me that "One Piece" and "Naruto" are better..."