Chapter 109: Propaganda (part 3/5)
Industry monopoly, especially in the film industry, is not an easy issue to judge, and it is difficult to reach a consensus: different positions, environments, and times may have completely different judgments.
If you want to say that oranges have a monopoly, what about Zhongying?
However, from the perspective of consumers, we will feel that all behaviors that infringe on the interests of the audience should be controlled, but as a corporate entity that supports the film industry, it seems that there is nothing wrong with seeking legitimate interests.
Cinemas and distributors belong to the same group, and they will inevitably be branded as breaking fairness...
Lu Xiaoran knows that the cinema chain will soon encounter a new challenge - the transformation of the shopping mall ecology!
In the past, movie theaters were built in shopping malls, and the so-called shopping malls meant business districts, with retail, clothing, major restaurants, etc...
In the future, the role of shopping malls may be infinitely reduced, takeaway, online shopping...
That night, in the next three to five years, movies will still be the ecological core of the mall, but what about after that?
Therefore, Lu Xiaoran wants to sell the theater chain to the land once and for all - when it can't be listed...
It's just that the board of directors is very optimistic about the theater chain - this year's box office is more than 52 billion, and everyone thinks that next year will be more than 60 billion, and the theater chain is a high-quality asset...
I can't say it's wrong, the market is growing too fast, and everyone is a little too optimistic...
……
Lu Xiaoran was ready to take the idol route before, so he took the initiative to take a personal image - standing on the stage without moving, and slightly changing the direction after standing for a while, which can ensure that fans can take pictures from any angle and with any camera equipment very clearly.
But...
The pre-screening roadshow was really boring because the moviegoers hadn't seen the movie yet.
The audience's questions can't be started from the movie, they can only put forward some interesting stories about filming, cooperation between actors, entertainment gossip...
It's an awkward chat...
But with Lu Xiaoran here, there was no time for embarrassment, and he complained about "Nine-Story Demon Tower" with fans...
"I don't look down on any director... It's just for the show..."
"And I really don't think "Nine-Story Demon Tower" was filmed well!"
“… Have you seen director Lu Chuan's interview? He said that he had always wanted to make science fiction and Chinese superheroes, and then he imposed his own ideas on the heads of fans, imposed them on the head of the ghost blowing lamp, and then successfully ruined the movie..."
An audience member stood up: "My evaluation of Director Lu Chuan: This person likes to pretend to be forced, but this person can't pretend to be forced..."
Lu Xiaoran waved his hand: "I can't say that, he is an author-type director..."
"What is an author-type director?"
"The theory put forward in the "Film Handbook" is that a director should have as much weight in a film as a writer should have in his own work. ”
"You're not the author director?"
"No, I prefer to make movies according to industrial logic, and "Operation Mekong" is a commercial film..."
"Then who do you think is the most powerful author and director?"
"The most powerful author director is, of course, Nolan, who builds his ideas on Hollywood's powerful industry!"
Academic directors advocate art films and despise Hollywood-style "industrial films", so the "commercial blockbusters" they make, even if they have a beautiful and glamorous coat and gather the most dazzling stars in the Chinese film industry, are only some "four dislike" works that are neither literary nor commercial, which is the limitation of the times... That's what they've always done!"
"I was luckier than them in that I was the first to understand that movies must be profitable..."
Why is it so elegant?
Because this roadshow is live broadcast by Fuji Xun - the current roadshow will generally cooperate with the live broadcast platform...
The last part of the roadshow must be to take a group photo with the audience and announce the successful ending, and the atmosphere of the scene reached the highest point.
……
At the end of the roadshow, at 11 o'clock in the evening, Lu Xiaoran was interviewed by Southern Weekly at the hotel, mainly focusing on "Operation Mekong":
"Actually, the filming of "Operation Mekong" was a complete accident for me, and I didn't have this project in my film plan, but then the Ministry of Public Security met with me and proposed, I was very interested, and then I took over the project. ”
"I have cooperated with the Ministry of Public Security since "Rescue Mr. Wu", and movies like "Operation Mekong" are major themes, and I dare not shoot them without the escort of the Ministry of Public Security!"
"Scale... Huge!"
"How?"
"In the past, police films had to avoid many sensitive issues, but this time "Mekong" put some real details and untouchable forbidden areas on the big screen, such as, in addition to drug addiction and child soldiers, killing prisoners, headshots, human bombs, these large-scale shots of bloody violence are presented. ”
"If it is graded, "Operation Mekong" is definitely an R rating!"
“… How do you pass the trial?"
"Operation Mekong is a major theme, and you should know that all film projects are divided into two types. One is a general subject matter and the other is a major subject. Films with general themes are subject to optoelectronic censorship, but all major historical events involving the ruling country are major themes... As long as the Ministry of Public Security agrees, I can shoot it!"
"Is there any help from the Ministry of Public Security besides censorship?"
"I said a lot of secrets that couldn't be said, and also provided a lot of first-hand top-secret information and insider information that was inconvenient to expose at the time, and gave support in props and equipment to improve the detail restoration of the movie. ”
After thinking about it, Lu Xiaoran added another point: "My positioning from the beginning was to make the standard of top commercial blockbusters. I told the Ministry of Public Security that the opening scenes of Hollywood blockbusters are the White House and the Pentagon, can you let me shoot Tiananmen Square and the Ministry of Public Security..."
"They supported it?"
Of course, they are very cheerful and say that this is a national serious case, so the plot at the beginning of the film is really filmed at the North Gate of the Ministry of Public Security and Tiananmen Square. ”
“… Back to the beginning, are you interested?"
"Yes, I'm very interested!"
"Why?"
"You can go and find out about the Mekong River case, 13 lives! The sewage that criminals poured on them... It was the motherland that washed away their grievances, defended their dignity, and restored their innocence. ”
"I want to tell these people through a film like this that the reason why you can't see the darkness is because there are countless brave people who keep the darkness out of your sight. There is no time to be quiet, but someone is carrying the weight for you. ”
"Also, there are some people, if you don't sing the praises, no one in this world will know about their existence, no one will know what sacrifices they have made to protect the security of our people. ”
The last two sentences, Lu Xiaoran posted directly on Weibo: How can there be any quiet time, it's just that someone is carrying the weight for you.
And 'there are some people, if you don't sing praises, no one in the world will know that they exist, and no one will know what sacrifices they have made to protect the security of our people.'" ’