Chapter 52: Network Advertising Alliance
In the conference room, Meng Xiaobai convened the company's management to discuss the company's profit direction.
"Why are you back to the issue of financing?" Meng Xiaobai slapped the table and emphasized, "Don't talk to me about financing until there is absolutely no way!"
The new executives didn't understand that other companies were eager to raise money. And now their company is the sweetheart of the market, as long as they agree to financing, there will be a lot of cash into the company, isn't that just right?
But they don't understand, Meng Xiaobai is playing black technology, and any other capital doesn't want to enter his company!
"With such a high traffic of our software, it is connected with the e-commerce platform. Earning advertising revenue is currently the most suitable way to do it. Gao Yuan said, "Our marketing department has contacted the network alliance and is ready to discuss cooperation. The network alliance is the best advertising alliance for the domestic mobile Internet, and if we can successfully access the network alliance, we can get a lot of advertising revenue every month. ”
After the company has more personnel, all aspects of management have gradually been standardized, and now Gao Yuan is the director of the marketing department, and Gan Huarong is the director of the technical department. As for the first batch of employees, Zhong Yaqin and Zhuang Quan, they were also promoted, but they were not the core management because their ability was not enough.
"Good job!" Meng Xiaobai praised, "This is the attitude of the solution, come up with some practical actions!"
After the meeting, Meng Xiaobai asked Gao Yuan separately in the office, "If we reach a cooperation with network alliance advertising, how much revenue is expected?"
"In terms of traffic, I expect six or seven million a month. Still can't offset our operating expenses. Gao Yuan said, "And the share of the network alliance advertising side is also a little higher, I will try to negotiate a few percentage points." ”
Network alliance advertising is equivalent to a middleman, connecting advertisers and traffic platforms, and charging commissions. If the other party charges a few percentage points more, they will have to make millions less a year.
"Can you do this business yourself?" Meng Xiaobai asked.
Gao Yuan smiled and said, "Boss, you are too greedy." Large companies can, of course, do this and make their own advertising platforms. For example, whiteness, arry, penguins, etc., but our strength is limited. Without a good advertising recommendation mechanism and operation team, the efficiency of advertising will not improve, and advertisers will not be willing to place ads on us. ”
"It's a thankless task, or let a professional ad network do it. When we have the strength ourselves, we will take back this business. ”
"Not necessarily, it's just a matter of making a precise push. Meng Xiaobai touched his chin and felt that maybe he could design an intelligent system for accurate advertising.
"Anyway, I'll have to talk to the network first. Gao Yuan said.
"When?" Meng Xiaobai asked, he must pay attention to this issue, otherwise in two months, the funds on the company's books will be burned again!
"Wednesday, afternoon, in their company. ”
"Well, I'll go too. Meng Xiaobai thought for a while and explained: "But don't tell the other party, just treat me as your assistant, and I'll find out." ”
……
When it was time to make an appointment, Meng Xiaobai and Gao Yuan went to the "Network Advertising Alliance" company to prepare for negotiations.
The front desk had only been announcing for a few minutes when Meng Xiaobai saw a young man dressed in a trendy fashion walking over.
He looked very young, wearing a black T-shirt, a silver pendant with a double chain, and stud earrings, and the watch on his hand and the trendy shoes on his feet showed that his outfit was worth a lot.
In this company, which is all dressed in professional attire, it seems a little unusual.
"Haha, beauty, you're still here!" the young man smiled evilly when he saw Gao Yuan, "Let's give a warm hug first." ”
Gao Yuan took a step back and refused, "I'm sorry, I only accept the handshake gift." ”
Meng Xiaobai glanced at Gao Yuan and wondered who this person was.
Gao Yuan introduced him: "This is Manager Xiao, the business manager of the network alliance company. ”
Meng Xiaobai nodded, on the way here, Gao Yuan mentioned to him that the business manager who was docking with them was originally called Wang Sheng, this Xiao Shuang, the son of Xiao Daqian, the director of the network alliance advertising company.
It is said that Xiao Shuang has only recently entered the network alliance company, and he himself has asked to join the business negotiations with Deep Space Technology. For the boss's son's request, the company's senior management naturally passed it smoothly.
When Meng Xiaobai saw Xiao Shuang's appearance, he knew that this kid had bad intentions. Because as soon as he came, his eyes stared straight at Gao Yuan.
"Who is he?" Xiao Shuang asked when he saw Gao Yuan talking to Meng Xiaobai.
"I'm Director Gao's assistant, and my surname is Meng. Meng Xiaobai took the initiative to say.
"Oh. Assistant. Xiao Shuang was not interested in him, but said directly to Gao Yuan: "Gao Beauty, let's go in and talk!"
He was the first to go in and find an office.
"I'll talk to your boss, you go out first. Xiao Shuang meant to let Meng Xiaobai play on the side, Meng Xiaobai was a little surprised, and said, "I'm here to assist in the negotiation!"
"Then can you call the shots? If you can't, don't talk!" Xiao Shuang was very dissatisfied with Meng Xiaobai, this kid didn't have any eyesight.
If he was in an alliance company, those employees would have understood what he meant. Xiao Shuang was arranged by his father to go to the company for training, and in two months, he successfully had four girlfriends, and then got rid of them all.
That day, Gao Yuan came to their company to negotiate, and he fell in love with this female white-collar worker with a mature temperament at a glance. He didn't dare to touch the female executives of the network alliance company, but if he was from someone else's company, then he didn't care.
"Manager Xiao, my assistant is also very important, if there is anything, just talk about it directly. Gao Yuan took the initiative to say.
Xiao Shuang reluctantly agreed, entered the office, and began to negotiate.
It was only ten minutes before Meng Xiaobai found that it was not the case at all. This son-in-law doesn't understand business knowledge at all, and he is either bragging or trying to flirt with his sister.
Gao Yuan was helpless and asked, "Is Manager Wang here?" Last time we talked about the issue of sharing, he said that he gave me an answer. ”
"Wang Fatty, I don't know!" Xiao Shuang didn't want others to come over, but Gao Yuan called Wang Sheng directly, and after a while, Wang Sheng came to the office.
Wang Sheng was really much more professional than Xiao Shuang, and soon the negotiation entered the topic. On the contrary, Gao Shuang became bored, and repeatedly wanted to insert the topic, but he couldn't find a breakthrough.
"Manager Wang, the commission you want is too high, right?" Gao Yuan argued and said: "The quality of users on our platform is very high, and more than 70% of the users are potential e-commerce customers. It can be said that the advertising effect of our platform is comparable to that of Taoxiang and Jingdong, why can we only take the third-class share?"
Affiliate advertising agencies divide the score into five tiers, with the higher the tier, the less their commission will be. Deep Space Technology's goal is to get a first-class sharing contract, otherwise their expected advertising revenue will be directly siphoned off by the network alliance!