Chapter 53: Data Marketing
"You can't count it like that. Wang Sheng said, "The services we provide are not just as simple as advertising inventory. ”
"Our network alliance advertising is a huge data marketing platform, integrating consumer fragmented information, empowering agents, creating unique digital marketing and strategies for each brand, precise positioning, full-link consumer management and advertising information ......"
"What I'm talking about is the most important feature of our platform. Your company is also engaged in Internet products, so you should be able to understand the cost behind these data marketing, right?
"Digital marketing has a good cost, but your share is higher than that of other companies. Meng Xiaobai emphasized.
"That's because our service is better. Wang Sheng said confidently, "Besides, compared to some digital marketing platforms, we are obviously more credible." ”
He didn't say it explicitly, but Meng Xiaobai and Gao Yuan both knew which one he was referring to.
In the field of e-commerce data marketing, there is also a big platform, that is, the Ali Mama Big Data Marketing Platform under the Alibaba Group.
Ali's mother's big data marketing platform gives Deep Space Technology a higher share, but Meng Xiaobai can't rest assured that he will cooperate with them.
With the strength of the other party, if you access Ali's mother, it won't be long before the other party will have a clear grasp of the user data information of the "Look Me" APP.
On the Internet, it seems that information is shared, but in fact, major companies are refusing to share data and building their own "information islands". If the opponent understands the data information of the product, it is equivalent to being seen by the people's perspective cleanly.
Meng Xiaobai didn't believe that Ali Baba didn't try to research their products, so they wouldn't consider connecting to Ali's mother's big data marketing platform.
Wang Sheng's expression became more confident, he knew that he had poked the other party's death hole, which was why their company dared to ask for a higher share ratio.
Both sides were thinking quietly, but Xiao Shuang on the side was bored. He didn't dare to be interested in the negotiation at all, only Gao Yuan was interested here, and his eyes glanced over from time to time.
Meng Xiaobai gave Gao Yuan a look, Gao Yuan immediately understood, and she said: "Maybe we can change the way of cooperation, we only need you to contact the advertiser, and we will do accurate advertising for the advertiser ourselves." ”
"This is impossible!" Wang Sheng directly refused, "This violates the principles of our platform, absolutely impossible!"
"Besides. Data marketing is not as simple as you think, and we have finally established a complex data marketing model, which has also been verified by the market. Do you do it yourself, can the conversion rate of the ad be guaranteed, and can the advertiser rest assured? So, let's go with what was agreed before. ”
Gao Yuan couldn't find any reason to refute it, and it was. However, Meng Xiaobai is ready to give up this negotiation, since there is no profit margin, it is better to do it himself.
At this time, Xiao Shuang suddenly opened his mouth and said: "I see you talking like this, and you can't talk about the results after talking for another afternoon! Manager Wang, let me come." ”
"Ah......" Wang Sheng was stunned for a moment, with a look of hesitation, and said: "However, this is a very important negotiation......
"I said let me come, do you want me to say it again?" Xiao Shuang glared at him, Wang Sheng looked stunned, and nodded stupidly, it seemed that he was a little afraid of this son.
"Miss Gao, will you be free later? Let's go have dinner?" Xiao Shuang looked at Gao Yuan with a smile and said.
Wang Sheng was speechless, as if he had expected that Xiao Shuang would not say anything serious.
"I'm sorry, but it doesn't seem to be part of our discussion, right?" Gao Yuan questioned.
"Oh, forget it now. Xiao Shuang said, "I plan to talk about this at dinner." ”
"I don't have that going to happen. Gao Yuan didn't accept at all.
"You can have that. Xiao Shuang suddenly made a regretful expression and said, "I originally planned to make more profits for you." ”
"Manager Xiao, this is not in accordance with the rules!" Wang Sheng hurriedly persuaded.
"I have the final say here, or do you have the final say?" Xiao Shuang glared at him, and Wang Sheng had no choice but to hold back his words.
Wang Sheng was deflated on the surface, but he was relieved in his heart, because he had told Xiao Shuang before that he could only let one percent at most. It seems that although this boy wants to pick up girls, he hasn't forgotten his business.
And their performance looks like they have suffered a big loss, and the other party may be tempted immediately!
"Just one meal, you can earn an extra million a month, isn't this business cost-effective?" Xiao Shuang continued.
"It's not a good deal. Meng Xiaobai didn't want Gao Yuan to accompany this son-in-law to dinner for this profit, so he stood up and said, "Let's stop today's business." ”
Xiao Shuang looked at him unhappily and said, "Is it time for you to speak?"
"It's really strange, I invited your boss to dinner, what do you like, can you do it!" Xiao Shuang glanced at him again.
"Because I ......" Meng Xiaobai paused, Gao Yuan thought he was going to say that he was the boss, but Meng Xiaobai said: "Because I am her boyfriend, you are in front of me, invite her to dinner, why can't I speak?"
"Are you her boyfriend?" Xiao Shuang showed a surprised expression, and then laughed again, "That's interesting!"
He looked at Meng Xiaobai again and found that this person didn't seem to be able to find any famous brand from head to toe, and judging from the conversation just now, Meng Xiaobai's position in the company was not high, and Xiao Shuang immediately despised him a little in his heart.
"You're his boyfriend, does it have anything to do with me inviting her to dinner?" Xiao Shuang said, "We're going to discuss, talk about business, do you understand?"
Meng Xiaobai really didn't expect the other party to be so thick-skinned, the reason why he said this was because he didn't want this person to harass Gao Yuan again, who expected him to say such a thing, undoubtedly not taking him seriously.
"You're a little too much!" Gao Yuan stood up with a cold face when she heard this, and said.
"Is it too much? I'm telling the truth!" Xiao Shuang smiled and asked again: "How about it?" Think about it, it's just a meal, and you don't suffer. As long as you agree, we will sign this order, so that your company will be profitable!"
"No need!" Meng Xiaobai said coldly, "No matter how much profit we take, we won't consider this business." Data marketing, we can do it ourselves!"
"Let's go!" he said to Gao Yuan.
Gao Yuan immediately followed him, and Wang Sheng was anxious. He really wanted to negotiate this deal, and with the traffic of "look at me", the advertising income could not be tens of millions a year? He thought that the bargaining had just begun, but he did not expect it to end directly, and he was caught off guard.
"Miss Gao, wait!" Wang Sheng hurriedly stood up and said with a smile: "I'm sorry, our hospitality is a little inconsiderate, why don't we make an appointment to talk about it, I'll talk!"
"No need. Gao Yuan refused, "Because our boss has already refused." ”
"Your boss?" Wang Sheng was a little puzzled.