With the applause, Lu Xiaoran, Ge You, Huang Bo, Cong Shan, Zhang Xiaofei, Wang Luodan, the six main creators took the stage.

Lu Xiaoran picked up the microphone: "Everyone who knows me knows that I am indeed a little worried about the subject matter of this movie, so I thought of using the screening to promote the film schedule..."

"What do you think?"

"Good!"

"Thank you..."

"I think there are points worth excavating about realistic themes, and I really feel like asking Huang Bo and Mr. Ge You to collaborate on a drama together..."

The host asked: "Teacher Ge You, how did you agree to the director to play such a role?"

Many people are curious, because Lu Xiaoran and the Beijing circle headed by Hua Yi are almost incompatible, in a sense, Uncle Ge must be regarded as an actor in the Beijing circle...

The two are not in a circle!

Ge You took the microphone: "I thought he was talking politely, but then he really came to me with a script, and when I saw it, this book was very suitable, so I signed it!"

"Then why are you looking for Huang Bo?"

Lu Xiaoran glanced at Huang Bo, and then said: "When I film, if there is any role I want to play but can't get it, I will find Brother Huang Bo, he is really a drama master!"

"Yu Private: Actually, when we met, we didn't have any fame, and we didn't have any friends, but after we became famous, we were all friends..."

"I'm not saying that the friends you make after becoming famous are bad, it's just... It's hard to be particularly warm without having experienced something together..."

……

Thousands of people lit the screening, applauded three times, and cried several times...

This is the focus of the publicity of "Geng Hao Returns to His Hometown" during this time, and of course, the word-of-mouth is overwhelming!

"A natural movie, the combination of Huang Bo + Ge You is really fantastic;"

"Ordinary life, in the characters' words, every move, every smile and feel the atmosphere and beauty of the film, laughing from time to time, quiet and moving from time to time;"

"It's amazing! How dare you make this kind of story into a comedy! Grasp the scale between nonsense and warmth, this kind of subtlety, probably only Lu Xiaoran can do. ”

"Lu Xiaoran taught all directors a lesson: the lens language is interesting, tears are shed every time I burst into laughter, my control of plain and delicate emotions is really amazing, and the sense of rhythm is awesome!"

A bunch of film critics strongly recommend...

Of course, more resources have been smashed into self-media: in recent years, with the popularity of WeChat, the official account and personal subscription account have been developed from WeChat, which is the most successful place of WeChat. There are also Baidu's Baijia, Sohu's Sohu, Toutiao, and UC's Big Fish.

The orange subsidiary smashed 20 million to these self-media...

Let them take a break from the drainage of high-quality articles...

"Who said Lu Xiaoran couldn't make comedies?", "The sweetness and sorrow of life, tranquil and slightly wrinkled", "The theme is not father-son love, not the nostalgia of urban youth. Just life..."

A bunch of related articles appear in major browsers...

Whetted the appetite of movie fans!

Of course, Lu Xiaoran didn't come to the film festival just to promote "Geng Hao's Return to His Hometown", he also had to participate in the bigwig talks...

In addition to announcing the film list, the most anticipated thing at the Shanghai Film Festival is the big guy meeting - the main competition unit?

……

Last year, Yu Dong left 'We rely on small fresh meat and fan economy to face American Hollywood blockbusters and special effects blockbusters, and we are at an absolute disadvantage!'

This year, the capital has been sprayed again: "The guaranteed distribution has become a premium, and the movie has not been released before it is released, and the money is divided, and the rules are broken!"

"I once had an actor in a play who was signed by another group three and a half times after we ran out of two months. In the past two years, some systems in the film industry have been in a state of disorder. ”

"Nowadays, people who are more professional in the film industry refuse to talk to non-professional capital, not a matter of more money and less money. The relationship between capital and creation must find a limit, that is, it must be premised on the quality of the product itself. If the intervention of capital leads to a decline in the quality of films, as long as you open this one ring, there will be ten hundred imitations, and it will bring a lot of harm to the film industry. ”

"When many actors talk about the script, they don't look at the content of the script, they don't look at the quality of the script, and they ask if it's an IP? I've never seen anything like it!"

"The Chinese film market has grown from less than 1 billion to today, and we can see that the prototype of China's film industry has begun to take shape. Although there is a view that capital will interfere with the content of films, in general, capital has played a vital role in promoting the establishment of the film industry. ”

A reporter asked how to view the slowdown in box office growth in the first half of the year...

Zhang Qiang, CEO of Alibaba Pictures: "Movies are not just in demand, it is normal for fluctuations to occur, and it is expected that China's box office will maintain a sustained and rapid growth of 30% in the next five years." ”

Lu Xiaoran shook his head: "First of all, my expectation for the market is 80 billion in ten years, and then it will remain stable, and it is unlikely to exceed 100 billion... Because consumers have a lot to do, and they don't have to watch movies. ”

"I researched the box office trends of domestic films and Hollywood movies for the past two months, and found that if movies are not attractive, then people have nowhere else to go. ”

"Everyone is so optimistic!"

"Everyone only sees more and more theater construction, but they don't see that entertainment will become more diversified, and people will definitely have more choices!"

"If we can't use better content to pull audiences back to the cinema in such a more intense environment, China's movie box office, let alone 100 billion, may be the opposite, stagnation of growth, or even decline. ”

"Not to be alarmist, you can compare all the movies that Orange has been released since 10 years, and I can guarantee that the word-of-mouth of these movies will not be lower than 6.5 points... I have always believed that only by deeply cultivating the content will the audience be willing to pay! I said the year before last that there is no shortcut in the film market, and once you take a shortcut, the trust of investment reaches a critical point, and it becomes very difficult to get the audience to pay. No matter how beautiful the publicity and distribution is, it is useless! If a movie wants to get a high box office, the publicity and distribution account for 20%, the content accounts for 60%, and the remaining 2 are the schedule!"

The big golden retriever especially hates Ahri Pictures, "The Ferryman", "Three Lives and Three Worlds Ten Miles of Peach Blossoms", "Peppa Pig's New Year"...

In the case of a poor grasp of the content, focus on the early publicity and distribution, and quickly make money after the release......

The worse the feature film, the more the trailer has to spare no effort to stir up the fire.

As for the word-of-mouth in the back, they don't seem to care too much, anyway, they can operate through the Taopiao platform to escort their own films, both as an athlete and as a referee - "The Ferryman", with a Taopiao score of 7.9 points, "Peppa Pig's New Year", Taopiao with a score of 7.7 points...

Even Lu Xiaoran hates Ahri Pictures, so this sentence is very polite!

Ye Ning: "... I think what Director Lu said is too exaggerated..."

"Exaggeration? You remove the orange movies every year, and then calculate the total box office of other domestic films, and you will know!"

Works that deduct oranges...

Last year also grew because "Monster Hunt"...

"Mr. Yu, how much box office can you say last year that Xiao Xianrou's blessing can be?"

Yu Dongleng paused: "I said the limit is 600 million..."

"Well, it will continue to fall this year... I dare to guarantee that it will be very good to have 300 million movies featuring small fresh meat this year, and it will be even worse next year, at most 200 million..."

"Why?"

"You only see the fan effect, but you don't notice the antipathy of the normal audience to these kinds of movies?"