Chapter 124: Uncle Nose (4/5)
According to the big golden retriever, the fatigue of Chinese films in 2016 is fully revealed!
Film companies rely on fan resources to enjoy their success, and relax their control over the quality of films, which will inevitably be labeled as "quick success" and "borrowing money from celebrities", which will eventually affect the box office results.
"To Youth 2", "A Smile is Alluring", "Summer Arbor, Yawang Paradise", "Bounty Hunter", "Jue Ji", all movies that did not meet expectations at the box office and word of mouth, "Summer with Arbor, Yawang Paradise" even only won 156 million yuan at the box office, this movie is a joint cooperation of Han Geng + the new generation of veterans!
Why is this happening?
The concentrated embodiment of the structural contradictions and shortcomings of the market!
Capital thought that it had found a channel for quick realization, but no one expected that the market would change so quickly...
The small fresh meat group that was held in the palm of the hand by public opinion last year has become something that the market dislikes this year...
After that, Zeng Maojun published the benefits of capital, such as: the intervention of capital can allow us to quickly complete the integration of the upstream and downstream of the industrial chain and complete the layout of the ecosystem, which are the benefits that capital brings to enterprises.
"It's too early to talk about a bubble, the number of screens in China is currently only 45,000, according to the number of screens owned by 10,000 people in the United States, China can accommodate 11-120,000 screens, considering the gap in attendance, the number of screens in China to reach about 80,000 is more reasonable, I expect the growth of domestic screens to start to slow down after more than 70,000. ”
"With such a big market here, we Wanda are optimistic about the future development of Chinese films!"
……
There is also a big change this year - in 2016, more than 20 companies released more than 400 project lists, and there were more than a dozen press conferences during the day and three or four xx nights in the evening.
In addition to the traditional private companies, new companies such as Kirin Pictures, Huanrui Century, Lemon Pictures, and Jimei Pictures became active players at the Shanghai Film Festival.
In the film list of Kemei Pictures, foreign films such as "Star Agent: City of a Thousand Planets" and "24 Hours: Rebirth at the End" have appeared...
I didn't see Huayi boasting about his investment of 1.2 billion this year, 18 Hollywood productions in three years...
A few years ago, it was a circle overseas, and it didn't matter if the goods were rotten or not, the key was that there was a stupid x money in China after drinking foreign ink...
Not this year.
Or is everyone waiting, what is waiting?
Can "Warcraft" break the record of "Mermaid"...
As for what Lu Xiaoran said, although it has been discussed by many people, a bunch of investors really don't care much!
It's normal, at this stage, Chinese film and television are far from talking about the inflection point, and everyone is full of optimism about the summer file...
Take a look at the blockbusters in the summer file: "Warcraft", "Legend of the Gods", "Jedi Escape", "Cold War 2", "Tomb Robbery Notes"...
There are also two films starring Brother Fan, which are very likely to set a new record for genre films, "To Youth 2", "Summer Arbor, Yawang Paradise"...
The maturity of any industry is a process of gradually returning from sensibility to rationality!
The openness and enthusiasm of the film industry have indeed given many entrants opportunities, but this is also a process of big waves and sands, slowly screening out people who fish in troubled waters or can't keep up with the development of the market, and those with development potential will naturally stand in the spotlight, be noticed by everyone, and accept the test brought by the audience and the market.
Of course, among more than 20 companies, Orange's slice list attracts the most attention: the hard power of the industry's signboard.
The projects that appear on the orange list often gather the resources at the top of the industry, so this list often hides popular projects in the next few years.
The combined attention of the three movies "The Great Wall", "The Martian", and "The Wandering Earth" is not as good as the "Nine Ghost Generals" trilogy...
No way, "General Nine Shadows" has "Looking for the Dragon" in front.
……
On the 19th, "Geng Hao's Return to His Hometown" was screened at 'zero point' - in fact, it was released in the prime field, and the theater gave 20% of the film schedule.
This matter is really requested by the theater chain: the theater chain wants to make money faster, so it is directly transferred to the prime file.
In fact, after the Shanghai Film Festival on the 15th, the movie "Geng Hao Returns to His Hometown" is almost equivalent to a file release - the film schedule for four consecutive days is about 11%, and all the theaters choose the prime time to release "Geng Hao Returns to Hometown", and in a few days, the box office of the movie alone will exceed 200 million!
Back to the topic, Lu Xiaoran didn't leave Shanghai, he had to participate in Uncle Long's Action Movie Week!
Regardless of whether Uncle Long is a sexual dragon or not, and whether his movies are outdated or not, the word Cheng Long represents Chinese movies!
This film week was jointly established by Uncle Long and the Shanghai Film Festival...
Of course, Uncle Long's Film Week is far from being compared with large-scale international film screenings, and it is more about the achievement exhibition and network display of the big brother...
Is Big Brother that awesome?
Lu Xiaoran still wants to stay and cheer?
There is a question: If another 100 years pass, will everyone still remember Cheng Long, Li Lianjie, and Zhou Xingchi?
Frankly speaking, the only one who can be remembered is probably Cheng Long...
Why?
Because Cheng Long is really a cultural symbol!
It's like the silent film era actually gave birth to many film masters, but everyone only remembers Chaplin, and the rest like Buster Keaton, Harold Lloyd, Max Linday...
Nobody knows!
Who is Buster Keaton?
In the early days, Cheng Long broke into Hollywood, and his title was Buster Keaton of the East!
Keaton is the first actor in the history of cinema to really play with his life, and has made outstanding contributions to the language of film shots, comedy performances, and stunt action performances.
A hundred years is too long, almost four or five generations, there is too much that can be forgotten...
Ask the current post-00s: Who is Nicholas Tse? Isn't he a cook?
Excuse me, sorry ...
……
It's a very formal cocktail party, the kind with live broadcast...
(Actually, when writing Ge You, I couldn't help but think of his picture of kissing Zhao Yanzi)
Naturally, it is unlikely that he will do anything detrimental to his character, so Uncle Long first sang the theme song "Endless Love" of "Myth" with Kim Hee-sun...
Lu Xiaoran in the audience couldn't help but think of the widely circulated photo - Uncle Long won glory for the country!
Then Liu Xian's wife also appeared, and sang "Ordinary People" with Uncle Long, the promotional song of the movie of the same name.
("Ordinary People" was later renamed "British Showdown")...
Uncle Long revealed that he has four movies to be released next: "Jedi Escape", "Railway Flying Tiger", "Kung Fu Yoga", "Ordinary People"...
It's not a question of getting old and strong.
It's a bit of an exaggeration - 62 years old!
But I can really hear his love for movies - in recent years, the eldest brother is very accustomed to using a sentence when introducing his movies is, I have been planning this drama for xx years.
It's not that it really took so long, but that before xx years, the eldest brother wanted to shoot this movie, and it was even possible that the script was ready, but there was no time or no suitable investor to find it, so it was delayed.
He may really feel like it's time to wait for me...