It's really different.

This has to do with the overall quality of business.

It's like China's no treacherous business, and soldiers are not tired of deceit.

South Koreans have this business culture, they don't think there's anything wrong with suppressing competitors, and they don't even think there's anything wrong with picking a bone in an egg, on the contrary, they think it's something they are proud of.

In later foreign trade circles, you had to be careful and careful when dealing with Koreans, even if you were trading in cash.

This is basically consensus.

All kinds of commercial fraud, breach of contract, delay in payment.

Koreans hate people all over the world, and they hate me the most.

He also hates Koreans the most.

There is also an Internet saying: China says that friendship depends on South Korea.

At least I am punctual, trustworthy and honest, and this quality has a very good reputation in the world.

If you want to put it on Fan Yang, you will brag about it, but these two people don't have it.

"Really don't have to be so polite, our product positioning is very clear, for the time being, I haven't thought about it, to land on the supermarket channel, to be able to circulate between towns and villages, it is very satisfying, so you don't have to worry about the problem of funds at all, that is, ten boxes, 100 boxes, I will also sell to you, and one point, our company is mainly for you such private traders, entrepreneurs, to provide convenience and service, not only a kind of canned fruit, if you purchase other products, it is not convenient to clear customs, you can also hand it over to us to handle, the size is not limited。 ”

"Really?"

The two of them couldn't hide their surprise on their faces, and bowed again.

This is the biggest problem they face.

The total amount of trade is always a threshold around them.

"Really, I understand the hardships of entrepreneurship very well, there are opportunities everywhere in China at present, and I am also an entrepreneur, so let's really communicate on an equal footing. ”

"Thank you, your trade policy, indeed solve a lot of problems we actually face, I want to express my gratitude to you again on behalf of the entrepreneurs, before meeting your company's products, we do have this trouble, but after meeting your company's products, we have decided, go all out, operate your company's products, we also plan our own course of action. ”

The two of them explained it to themselves.

They decided to go back to Saimoto and use the method of local distributors, first distributing and selling goods in izakayas, restaurants, late-night restaurants, and convenience stores in Minamijimahara City, starting from the very end of sales.

Then to the adjacent Unzen City, Shimabara City, and Isahaya City, it expanded horizontally, and finally established its own vertical management system.

Hearing this, Fan Yang nodded again and again.

These two say that they have a clear mind, and it is more critical for middle-aged people to get involved in entrepreneurship and be more calm.

He didn't think at all that a restaurant owner and a grocery store owner could have such a clear conversation and planning.

As long as you have the heart, anyone can start a successful business.

As long as the product is unique, it is not difficult to open up the local market, as long as you are willing to run, or hire a salesman, or that sentence is a big deal to sell on credit, sell and then give money, as long as you have confidence in your products.

The distribution model is also very simple, this kind of dealer's entrepreneurial way is the easiest to succeed, it can be said to be a springboard for entrepreneurship, he does not need to establish a store, and does not need to invest too much capital in the early stage.

With the support of local manufacturers, it is also possible to start a business at zero cost.

As for remote distribution, you only need the first batch of product payment, transport back to the capital, establish a storage center, and then run the store, deliver, collect money, and maintain.

And what about the local market?

It is faced with the problem of expansion.

Franchise, agency, direct sales.

Franchise is generally applicable to things with strong comprehensiveness, charging franchise fees, providing raw materials, or providing supplies.

Agent, which is more suitable for single products, is to subcontract its own framework, such as Yunxian City, which is next door to the South Island, and the two of them can recruit the subordinate agents of Yunxian City, promote their own operation mode to him, and extract their own level profits.

The benefit of both models is rapid expansion.

The pace of expansion is skyrocketing.

In the case of sufficient capital, modern franchise enterprises are successful in the pilot, began to take the provincial level as a unit, for the whole country to attract investment, one or two years, on the country hundreds of stores, thousands of stores, and then listed circle money.

Achieve geometric explosive growth of capital.

The disadvantage is that franchisees, or agents, are easy to get out of control.

After he gets acquainted with it himself, he will leave the company and go it alone.

Where will you care so much if you get money, the lower levels will be differentiated, and the stock will fall to the limit.

Therefore, all formal companies, even if they expand rapidly, will use hierarchical agents and distributors to join, but after their own strength grows, they will establish their own direct sales system and carry out vertical management.

Coca-Cola, Pepsi, McDonald's, at first as a franchisee, then as a franchisee, and then as a franchisee, and then gained a foothold in the Chinese market, and it was basically all directly operated stores.

This is true for major clothing brands, Jeanswest, Levi's, including Metersbonwe.

However, there are also those who have been steady and steady from the beginning, and Haidilao has never joined them, and they are all directly operated.

The channel that is slowly expanding, although the time is slower, but it is stable.

The two said that they did not have an agent, which was also very suitable for Fan Yang's taste.

In the early days of landing in the market, Fan Yang never thought about becoming fat in one bite, and he did not pursue the road of rapid expansion at all.

It's darkness.

At the beginning, the channel was positioned: private distribution channels, and finally retail terminals, which were small and large, and slowly invaded.

It's completely different from Mon-pie's approach.

From the very beginning, Mon-pie positioned TESCO, large supermarkets, Unilever, large groups, looking for sales and seeking cooperation.

This is because the product is unique, the first cup of soup in the market, and there is this confidence.

As for canned fruit, this operation is purely looking for death, and the success rate is very low.

A year or two later, it did confirm Fan Yang's idea.

Originally, the food industry has been resisting China's own brands very well in terms of canned fruits.

At first glance, the supermarket channel is a Chinese brand, and it will not give you any chance, these are all manipulated by big conglomerates.

But one day, they suddenly discovered that they didn't know when, there was a Chinese Three Kingdoms series of canned fruits, quietly sneaking in.

In various 100-yen stores, small convenience stores, and private sales channels, it has quietly become popular.

Quietly spread out in the township. ，

In the end, it became a phenomenal product.

I can't hold it back at all.

In the end.

All kinds of large convenience chain groups cannot ignore this interest and have compromised.

A few years later, the military generals series of Dingjun Mountain, as well as the Dongwu series of burning Chibi, have encroached on a large part of the market share of the brand.

chatted very happily with the two of them, and Fan Yang appreciated their down-to-earth, hard-working, and steady style.

Took the initiative to stretch out his hand and shook hands with the two people: "I hope we can go further on the road of entrepreneurship, you can choose Dingjun Mountain, choose us, it is also my honor, happy cooperation." ”

The two said that they themselves showed enough modesty and politeness.

Yosuke Yokoyama rubbed his hands together and said, "It's finally time for the exciting part, what is the price of this product from your factory?"

Fan Yang smiled.

Originally, this was a sale, and all the inquiries were sent back by him, that is, to leave it on the order fair, and then to announce it uniformly, the specifications of the order fair and the strength revealed, which can add points to the high price.

But these two said that their attitude was really good.

Fan Yang was a little embarrassed.

Clapped his palms and called Liu Dingxin over: "Take a bottle of each of our samples." ”

Liu Dingxin glanced at the two of them, and was a little unhappy: "Why did you change your mind again?"

But he still didn't say more, and Li Wenjun and Li Wenjun came over with seven or eight bottles of canned food.

Fan Yang shot, how can there be only one style?

Although the packaging is the same, the varieties of canned food are different, and only a mixed canned food is placed on the foreign trade stall, which is used to test the water, which is also a kind of self-reservation.

And at this time, what is in front of Takahashi Seiichi and Yokoyama Yosuke is no longer one, but seven or eight.

Canned yellow peaches, canned sweet apricots, canned pineapples, canned longans, canned apples, canned oranges, canned pears, canned assorted cans.

As for the packaging specifications, there are 300 grams for the portable model, 750 grams for the standard model, and 1500 grams for the home version.

It's almost a family bucket.

The two of them were pleasantly surprised.

In this way, they have more than 10 pricing strategies, a clearer market positioning, and more room for operation.

Standing up and bowing again.

In their eyes, Fan Yang's strength is by no means comparable to what they can compare now.

I am so lucky that two novices can cooperate with such a strong company.

If you want to put it in the book, such an opportunity is absolutely impossible.

Even if there is, it is certain that it will never fall on your head.

I can't thank you enough.

"Thank you, you will not disappoint your cultivation if you introduce such an excellent product to us, what about the price?"

Fan Yang smiled: "It's a bit expensive." ”

"We will accept it no matter how much, Mr. Fan, please announce your pricing. ”

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