Kim Yangyong is like a hungry and strong shark, where there is no smell of blood, he can't hide his nose, and the news that Tian Ye Automobile is having difficulties in finding a partner quickly makes him take the initiative to find the door. Pen "Fun" Pavilion www.biquge.info

After getting his hands on Xinchen Power, which produces the 491 engine, Jin Yangyong has always looked forward to integrating the pickup truck market, and his goal is to build a veritable fourth automobile in China. On the map of China's auto map, the three major auto groups FAW, FAW and SAIC are unshakable forces, and Jin Yangyong hopes to build Brilliance Auto into the fourth largest auto group in China. For this reason, he has not missed the opportunity to integrate domestic small and medium-sized automobile enterprises, and the miscellaneous army can also fight against the Central Army, the Red Army was not a miscellaneous brand at the beginning and later liberated the whole of China. Kim Yangyong has negotiated with General Motors to introduce Chevrolet pickup trucks and trailblazer off-road vehicles in the CKD model, and the two sides have basically finalized this cooperation project. Kim Yangyong, who won GM, is even more confident and is getting closer and closer to his great goal of the fourth automobile.

Li Tianping of Tianye Automobile looked at Jin Yangyong, his eyes revealed a cunning charm, as long as he let out a slight rumor, the other party really came unexpectedly. Tianye Automobile is now short of money, Huaxia Automobile is just an alternative, and beautiful girls know that they have to marry after recruiting relatives and comparisons, so Li Tianping deliberately let off the wind to attract Brilliance Automobile. Compared with Huaxia Automobile, Jin Yangyong's Brilliance Automobile is more powerful, and the Jinbei van alone brings it huge profits every year, especially the other party also has the stunt of calling for wind and rain in the capital market, which makes Li Tianping more important. The two strong compete, field cars can sit on the ground and start the price, to achieve their own goals.

"Mr. Li, the Ming people don't say dark words, our miscellaneous army must unite to resist the regular army and the foreign gun team, otherwise they will occupy the territory, and we can only drink the northwest wind. Now I have the engine on hand, you have the production line, we will do business in partnership, I will control your management, and we will eat meat together to develop and grow. ”

Jin Yangyong saw that the field car was already in trouble, and he should not refuse the olive branch he handed over when he appeared.

"Brother Jin is serious, although our field car is in difficulty for a while, it is not the turn of outsiders to come in and take charge of the house. We are looking for capital investors and do not want to sell a controlling stake in the company. Before you came, I had already been in contact with Huaxia Automobile, and the other party also showed great sincerity. ”

Taking Han Hao out as a shield, Li Tianping deliberately provoked competition between the two families.

"I didn't expect that this time I was one step earlier by Director Xiaohan, and he could also have such courage to develop across regions. However, Mr. Li, Huaxia Automobile is only making a small fuss now, unlike our Brilliance Brilliance, which has many years of successful automobile production experience. There is no shortage of money, what is lacking is the right opportunity and credible sincerity. Since Mr. Li is disgusted with holdings, then we can change the way of cooperation, 50:50, everyone can take what they need. You have solved the idle production line, we have a new production base, first do the market and then we will talk about the distribution. ”

Hearing the intervention of Huaxia Factory, Jin Yangyong immediately took a step back, as long as Tianye Automobile was included in the Brilliance system, he would not be afraid that the other party would not be obedient in the future. Controlling the engine supply, Brilliance is equivalent to jamming the other party's neck.

Of course, Li Tianping would not agree so quickly, he had to relay the conditions offered by Hua Chen to the Huaxia side, and the two sides bet on the last to see who has the most chips to cooperate with.

Although discussing cooperation, both sides are old foxes, and they want to maximize their interests if they don't see rabbits or eagles. In order to show his identity and improve his net worth, Li Tianping threw out the statement that Tianye Automobile is negotiating cooperation with BMW.

Sure enough, hearing the word BMW, Jin Yangyong was as excited as if he had been beaten with chicken blood, and he knew that if he could cooperate with BMW, it would be worth it than finding as many field cars as he could.

BMW has already initialed an agreement with Tianye Auto, and Li Tianping is not afraid that the boiled duck will fly. wants to use this duck that has not entered the pot to hang the appetite of Huaxia and Brilliance, but they don't know that they are playing with fire on a tightrope, and the heads of these two companies are not ordinary people.

Unlike Han Hao, who came to the door directly, Jin Yangyong thought of a roundabout strategy, he wanted to use Tianye Automobile to get in touch with BMW. If Tianye Auto allows Brilliance to participate in the BMW project, then Brilliance can consider meeting the capital investor requirements of Tianye Auto, and only invest money without controlling or participating in management.

Such a statement moved Li Tianping, he planned to give Jin Yangyong some sweetness first, and promised to help introduce Brilliance to BMW as an intermediary, and the three parties are expected to work together in the future.

When Paison had just returned from Zhejiang, he received a request from Tianye Automobile to meet with Brilliance Auto, and the auto company in Northeast China also became interested in cooperating with BMW.

When negotiating with Tianye Automobile, Paison had a good relationship with Li Tianping, and he took his recommendation to heart, so he planned to wait for the opportunity to visit Brilliance Automobile, which happened to be compared with Huaxia Automobile.

After returning to Beijing for two days to rest and sorting out the report of the visit to Zhehai, Paisen and his entourage came to Shenjing City, the capital of Liaoyang Province, half a month later, to inspect Brilliance Auto, which is known as a model of China's emerging automobile enterprises.

Knowing that Paison was coming, Kim Yangyong was of course fully prepared, and he planned to welcome the arrival of BMW representatives with the most thoughtful treatment.

As soon as he stepped out of the plane door, Paison saw a row of BMW 3 Series and 5 Series 6 cars, forming a convoy of 6 cars waiting quietly at the airport.

"Welcome, Mr. Paisen, we at Brilliance Auto have always followed the example of BMW, and the cars in which our executives ride are all high-quality cars made by your BMW. The first one is my exclusive car, which makes me feel at home every time I ride. ”

Pointing to the BMW 540 sedan with his finger, Jin Yangyong took the initiative to introduce.

Knowing that BMW intended to come to investigate, Jin Yangyong asked the company to quickly purchase BMW cars from Hong Kong regardless of the cost, and the company's 12 executives each had one, from BMW 540 to 320, just to leave a good impression on Paisen and others.

Unlike Huaxia Automobile Company, which uniformly requires executives to use its own Huaxia Light, Brilliance Auto has an elegant and aristocratic atmosphere as soon as it appears, which is in line with BMW's luxurious and noble positioning.

Seeing that Paison and the others were very happy to see the BMW, and they took the initiative to board the BMW car to greet them, Jin Yangyong knew that his magic trick had achieved a miraculous effect.

Unlike Huaxia Automobile's direct visit to the factory, Brilliance arranged a variety of activities, first leading Paison and his party to travel in Shenjing for two days, visiting well-known local scenic spots, and arranging rich entertainment activities in the evening. These days, Jin Yangyong personally accompanied him, turning the visit into a leisure vacation, and only on the third day did he officially lead the BMW representatives to visit the factories and enterprises of Brilliance Auto.

The first is Jinbei bus, which is the largest cash cow of Brilliance Auto so far, which can provide a steady stream of profits every year, and the market share of Jinbei van in the domestic market is rising.

"We only belong to technical cooperation with Toyota, the introduction of a single model, and we have accumulated rich production experience in the process of cooperation, and we have many excellent skilled workers. In the future, if the joint venture company needs it, they can be transferred at any time, eliminating the need for novice training. ”

Jinbei and Toyota have a cooperative relationship, Jin Yangyong did not shy away from it, but recommended it as a selling point, he believes that this can express that Brilliance Auto has the ability to make a joint venture. However, he kept a hand and did not explain the situation of the joint venture with GM. Toyota is a cooperation, and the two sides are not deeply connected, while GM is a joint venture, which will affect BMW's judgment to a certain extent, especially since the cooperation between the two sides has not been announced, and Kim Yangyong is happy to remain silent.

Seeing the production line of Jinbei Automobile, Paison compared Huaxia Automobile in his heart and found that in the factory atmosphere and technical equipment, Brilliance is not as good as Huaxia. Although he had a lot of fun for two days, he still had to do business, and only when the conditions were the same, he would emotionally lean towards Brilliance.

This is followed by the plant where the M1 Jeongdo sedan is being built, where a new production line is being installed. Paison took a look and found that it was also the world's most advanced equipment, such as Hyundai Heavy Industries' stamping machines and welding robots, Dürr spraying, and Kawasaki final assembly. Kim Yangyong has adopted the form of global procurement bidding and has also built a world-class automobile production line.

It seems that I really underestimated the Chinese car manufacturers, and I didn't expect that after I just learned in Huaxia Automobile, I was shocked here in Brilliance.

Although the M1 Zhengdao sedan has not been able to see the real face, this production line can be modified to produce BMW sedans. Although it is not as good as the full set of German equipment of Huaxia Automobile, it is at least a production line that adopts the world's advanced technology.

"Mr. Jin, is the nature of your enterprise a private enterprise or a state-owned enterprise?"

Paison has not forgotten the background check that the headquarters has specially explained.

"Well, we should belong to the private state-owned, but you think it is reasonable to be a private enterprise, although some of the country's shares are included. Now we at Brilliance Auto rely on the management of a team of professional managers. For example, equipped with a luxury car like BMW, state-owned automobile enterprises are absolutely not allowed, and the standards for their cadres to ride in the car are all stipulated, and they are not allowed to exceed the displacement. But in Brilliance, everything depends on the distribution of contributions, there is no cap, and we have a flexible management reward mechanism. ”

Brilliance Auto is a big company by itself, although some property rights are not clear, but Jin Yangyong still believes that most of Brilliance belongs to himself.

Private state-owned, this word is the first time Paison has heard it, and he motioned to his secretary to record it and study it well after he returned.

There is nowhere to find the iron shoes, and in a short period of time, he actually found two more suitable partners in China, and Paison is happy about his work efficiency, which is enough to deal with the Munich headquarters.

Brilliance Auto has been in the automotive industry for a longer time, especially with subsidiaries listed abroad, and also has listed companies in China, which seems to be stronger than Huaxia Auto. It also has a new production line that has not yet been put into use, which can allow the small-scale local production of BMW cars, especially in terms of understanding BMW culture better than Huaxia Automobile.

However, in terms of corporate culture and workers' potential, Brilliance Auto does not have the vigor of Huaxia Auto, and the workers here are a little listless and do not have a positive work attitude. This made Paison realize that the situation was serious during the field trip, and he had to look at all aspects of the situation and report it back to the headquarters, so that they could decide which partner to choose.

If Brilliance Auto now has a 7-prefix sedan catalog, then Paison must show up his hand to vote for Brilliance Auto as the most suitable partner. But the reality is that Brilliance Auto does not have a sedan license, and like Huaxia Automobile, they are all black households, and the two sides are on the same starting line. Although Kim Yangyong has repeatedly said that the license plate is not a problem, as long as BMW agrees, he can get the license plate the next day. But Paison has seen too many Chinese people who rely on lip service, and he is cautious until there is actual evidence.

Half a catty to eight taels, the word popped up in Paisen's mind, and further investigation and research are needed for these two new companies, after all, BMW's entry into China is a layout that cannot be lost.

Thanks to the secrecy of Zhehai Province, Jin Yangyong did not know that BMW had just visited Huaxia Automobile. On the other hand, Han Hao couldn't imagine that the BMW he was eyeing had another group of powerful opponents waiting for an opportunity.

It is advisable to simply suggest that the headquarters in China choose two partners, one south and one north, which complement each other and compete with each other like Volkswagen. As soon as the idea of Paison came to him, he was denied by himself, and BMW estimated that the sales volume into China would be between 5,000 units a year, and if it was divided into two companies, it would be impossible to starve to death. If Rover Motors does not give up, there is really this possibility, but the latest top-secret news from Munich is that BMW is ready to break its arm to survive and give up the black hole of Rover.

One BMW, one partner, this is BMW's attitude in China in the future.

Han Hao didn't know that he had just taken a fancy to the two major projects that were being targeted, and he was calling an old friend to discuss a very promising business.