The 42-year-old speaks Chinese, and while he was a university student in Germany, he took Chinese as a second major, which may be why BMW headquarters in Munich sent him to the far east in search of a partner. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

"When I was a child, I watched Bruce Lee movies and was fascinated by the mysterious Chinese kung fu, so I took Chinese in college. To tell you the truth, my first stop in China was the Shaolin Temple, and I found that it was far from what I had imagined. The kung fu in Jin Yong's novel does not exist, the Shaolin Temple is more of a holy place to burn incense and worship the Buddha, and the monks do not know kung fu at all. ”

Since it was almost noon, Paison only gave half an hour to meet, Han Hao had an idea, and simply asked the other party to take him to the restaurant in the name of lunch, and chatting while eating can not only bring the relationship closer, but also prolong the meeting time between the two parties.

Sure enough, this trick worked, and during the meal, Paison took the initiative to talk about his past.

"When I was a child, I also grew up watching Jackie Chan's kung fu, and every Chinese boy has a kung fu dream in his heart. Kung Fu can not only strengthen the body, but also be used to punish evil and promote good to help others. It is said that when the "Shaolin Temple" movie was broadcast in China, young people from all over the country who asked to learn the art and shaved their heads could be seen at the entrance of the Shaolin Temple every day. Sometimes what has been passed down through history is no longer an entity, but a culture and a totem. ”

Picking up a small piece of German sausage with a fork and putting it in his mouth, Han Hao said next. Han Hao is not used to eating German food, but he still tries to send food into his stomach as much as possible.

"So I still sometimes can't figure out your Chinese culture, you Chinese speak in the clouds, and it is easy to give people the impression that they say one thing on the surface and do another secretly." It's like when you greet people and ask 'Have you eaten?' sometimes I wonder if you invited me to dinner or asked me what I ate, and then I realized that there is also a greeting and greeting. This time you can take the initiative to invite me to eat together, unlike other Chinese, I like direct people like you. ”

It seems that Han Hao's straightforward actions gave Paison a good impression at first sight.

"There are 1.2 billion people in China, which means that you still have too few people to reach, and there are actually many people like me. Since you are talking about directness, the purpose of my visit today must be clear to you, that is, I hope that the two sides will talk about the possibility of cooperation. I would like to ask the BMW Group what are the requirements for future partners in China, and if it is suitable, we can consider signing up for the selection. ”

The cooperation will definitely not be able to make substantial progress the first time, and the main purpose of this trip is to express the intention to leave contact information. It's like a blind date between men and women, first meet each other and show your attitude, and then list the conditions to choose well.

"Han, have you ever driven our BMW, and what do you think of it?"

Paison did not directly answer Han Hao's question, but changed the topic and asked rhetorically.

"To tell you the truth, I borrowed a BMW 325 sedan from a friend and drove it for a while before I came this time, and I feel that the driving experience of the BMW sedan gives people full confidence. You know, I've been driving our minivan, which looks like a toy car compared to a BMW. However, the price difference is 12 times, and I think the second generation of Huaxia Light is more practical when used, if your more than 600,000 imported BMW can be cheaper, then I will choose to give all the applause to BMW. ”

Before coming, Han Hao did find someone to borrow a BMW 325 to drive, with excellent handling performance and acceleration ability, worthy of being a luxury driver's car. But when answering the other party's question, Han Hao focused more on BMW's cost performance, implying that the other party's domestically produced BMW is the real BMW, otherwise it can only be a niche model due to the high price.

"BMW is the best sedan in the world, and this has stood the test of time and consumers, and there is no element of fraud. Our group chooses a partner who also wants it to be the best car manufacturer in the country. ”

Speaking of this, Paison couldn't help but say proudly. But what is the best, I'm afraid different people will have different opinions, he answered the question but did not reveal any key information.

"I found that you quickly became a local custom when you came to China, and you also had a lot of meaning in your conversations, which is not a direct attitude. I would venture to guess that you don't want to find another partner like Rover Motors, who has been working on state subsidies and has a bloated and inefficient organization that is lying on the credit book, and such a company will not be the best company in your mouth. ”

After Han Hao went back, he kept thinking about why BMW would find Tianye Automobile, and after thinking about it for a long time, he finally had a bright idea. BMW was pitted by Rover, and they have a deep fear of state-owned enterprises and expect their new partners to be efficient enterprises. Tianye Automobile belongs to the state of semi-national state, and the relatively flexible mechanism and management method attract BMW. If it weren't for the Chinese government's mandate that foreign auto companies enter China with a 50:50 joint venture with local companies, BMW would have preferred to set up a wholly-owned company for production.

Why can't we talk to the second automobile, GAC, etc., in many cases, BMW is afraid of the bloated and low mechanism and efficiency of such a large state-owned enterprise group. Now BMW is looking at the vast number of automobile companies in China, and has to look for the tall one among the short ones, but there has been no favorite object.

"Han, the British are terrible, I can't imagine how they managed to come up with so many long-established car brands before. I don't want to say too much about things within the group, but frankly speaking, you Chinese cars are still in a very primitive stage, and our headquarters has been worried about whether you can build luxury BMW cars that meet global standards. ”

Paison didn't answer directly, but from the complaints in his words, Han Hao still heard that his guess was in a good direction.

"I've just visited Field Motors, and now they're having some funding problems and need to find someone to work with. There, I got the news that you want to work with Field Motors to produce off-road vehicles. Since you have been interested in field cars, it shows that we still agree with the level of car manufacturing for our Chinese. ”

Intending to add a fire and set another set of the other party's details, Han Hao said about the field car.

"No wonder, it turns out that you have been to the field car, and here I will correct you a little, we have been in contact, and before the final results are announced, anything is possible. ”

It was planned to produce Land Rover Freelander off-road vehicles together with Field Motors, but according to the treatment of the Jeep Cherokee, the Cherokee was included in the seven-figure sedan catalog, and the Freelander project must be approved by the Chinese government before it can be carried out. Now this cooperation project is stuck on this link, and Tianye Motors promised that they would come forward to operate, but there is no follow-up now. In addition, Rover Motors has been losing money, and the news that BMW is going to abandon Rover and get out has been circulating, so the prospects for the cooperation project with Tianye Automobile are actually bleak.

However, Paison will not explain all this to Han Hao, these are the company's trade secrets.

"If you have time, I would like to invite you to visit us in Zhehai, where we are now developing rapidly and are building the most advanced automobile production line in China's history. It's better to see than to hear, not to mention that there are still a lot of German folks waiting for you there. Everything is possible, maybe you can solve your biggest problem and find the best car manufacturer in China!"

There is no evidence, Han Hao still has to truly show the strength of Huaxia Automobile, so he invited Paisen to Hushan for a field trip.

Then let's take a look, Paison also wants to see why Getrag in Germany came all the way to China to build a factory, or to cooperate with Han Hao in front of him.

When Han Hao returned to Zhehai to report to the city and province about BMW's plan to send people to investigate, it caused a great shock. BMW is a resounding automobile company whose name is known to three-year-old children, and if it can attract BMW to land in Zhejiang, this is an extremely important super project.

Provincial Governor Zhou Nansheng personally called and instructed Haizhou City to do a good job in the reception of the BMW representatives of Paison and his party, and at the same time to pay attention to confidentiality inside and outside. It is not possible to publicize and report on BMW's visit, lest other provinces know about it and steal the project.

Yes, Han Hao, this kid, silently caught the big fish of BMW. Now the other party sent a representative to indicate that he had bitten the hook, and whether he could catch it and put it in the bag depended on the next effort.

Zhou Nansheng couldn't help but be satisfied with the surprise brought by Han Hao, thinking that he had given the Huaxia factory the listing index against public opinion, and the other party really lived up to expectations and worked for the welfare of Zhehai Province.

It is undoubtedly a fantasy for Huaxia Factory to get BMW by itself, and it must rely on the power of the Zhejiang Provincial Government to apply for land tax incentives and the more critical 7-prefix car directory in the future, without the full support of the provincial government, BMW will definitely not be able to settle down.

The government took over the reception of Paison and his entourage, and Han Hao was happy to be idle, and there was no need to worry about their higher hospitality standards and safety.

Unlike the government, Han Hao knew that this inspection was just a routine matter, and BMW would not take the bait easily, they would definitely weigh all aspects of the factor, and it was a definite gesture to sell at the price. Otherwise, BMW would not have been in China for a long time and had not made up its mind.

A week later, Paison took off to Jiangzhou with five men from BMW's China office, and was picked up by a special car sent by the Zhejiang provincial government as soon as they got off the plane.

There was no welcome ceremony, no news reports, and the itinerary of Paison and his party was kept in absolute secrecy, and they were sent directly to Hushan.

When I came to Hushan Automobile Industrial Park, I saw a huge factory building, scientific planning and brand-new facilities, which made Paissen feel like returning to the German automobile factory. The factory of Huaxia Automobile with engines and transmissions is in full swing, and the hot sales of the second generation of Huaxia Light make it at full capacity 24 hours a day. Thanks to Volkswagen's supplier system in China, the Huaxia plant has placed additional orders with many of its suppliers.

Here, Paisen found a familiar atmosphere, because many of the plants and facilities of the Huaxia factory have adopted German standards, and the production management has also learned the German model, after all, Lingyunzhi participated in the construction of FAW-Volkswagen and later intended to invite many engineers and experts from Germany to help debug and learn. In addition, the engine and transmission projects were later implemented, and Getrag brought many German engineers, and if it weren't for the black-haired and yellow-skinned workers walking around, Paissen would have thought he was back in Germany.

"Mr. Paison, I said this is probably the best production line in China. ”

When he came to visit the new 60,000 vehicle production line planning map of Huaxia Automobile, Han Hao pointed to the major equipment suppliers in the picture and said.

Schuler's large-scale stamping machines, KUKA welding robots, Dürr automatic spraying, and Schenck Process assembly lines are almost the same suppliers as BMW, and the new production line planned by Huaxia Automobile surprised Paisen. The production line, which costs up to 600 million yuan, is comparable to the level of BMW's local factory, and if all are implemented according to the plan, it can be used to produce BMW cars with only minor changes.

"Is this line real?"

The unexpected discovery made Paisen excited all of a sudden, if the production line of the Huaxia plant can produce BMW on the same line, then this is one of the best partners for BMW. He thought about it for a while, could it be that Han Hao deliberately simulated BMW's production line and spent a lot of cake to get himself baitted, so he asked with a skeptical attitude.

"Of course it's true, our deposit has been sent to the German factory, and now they are working overtime to produce or transfer goods for us. In fact, you only need to ask the German embassy, or ask the people in the headquarters to ask these German suppliers, whether they cooperate with our Huaxia Automobile can be seen at a glance. Mr. Paisen, I am serious about building cars, how can I make first-class products without first-class equipment? ”

This time, it was Han Hao's turn to proudly introduce his production line, would he still be able to deceive you after all the money was spent.

"We'll check this further when we get back. To be honest, Han, the quality of your factory is beyond my expectations, and I have seen a lot of things here that I have never seen before, even though I once thought I had visited all over China's car factories. ”

He turned around and signaled to follow the secretary next to him to write down this point, and when he returned to Beijing, he would definitely ask for proof of the authenticity of the news. However, when Paison came to the Huaxia factory, he found that the workers were young and energetic, full of confidence and politeness, which he could not see when he visited many large state-owned enterprises.

The potential culture of Huaxia Automobile is unique, perhaps because it is young, without too many fetters of state-owned enterprises, and has created a unique corporate culture under the leadership of Han Hao.

At Paisen's request, Han Hao took him to see the upcoming Q1 micro car, as for the C1 sedan, of course, it is confidential and cannot be opened to it now.

Paison saw at a glance that this Q1 sedan was very familiar, and he must have seen the prototype of this car somewhere. However, the Q1 micro car was localized by the Huaxia factory, which is much more pleasing to the eye than the prototype. If such a mini-sedan model is launched in China, it should be a success, Paison judged with his own professional eye.

"You are a very enterprising company!"

As he left, Paison commented that he had mixed feelings in his heart.

Happily, we have found a company with a new production line, which can produce BMW cars on the same line after the transformation, which will greatly reduce the cost of BMW's future investment. Moreover, Huaxia Automobile's mechanism is very flexible, the corporate culture is in line with BMW's concept, and it is a brand-new automobile company, which is not difficult to control like FAW, FAW and other large enterprises, and it is a very good partner. When communicating with German compatriots in Getrag, they all gave Huaxia Factory a high evaluation, saying that it has been trying to consider problems in accordance with international and market-oriented standards.

The worry is that Huaxia Automobile does not have a 7-digit car license, and even if it reaches a cooperation agreement with BMW, it may not be approved by the central government. In addition, Huaxia Factory has a strong impulse to develop its own brand, and will definitely not want to only act as BMW's foundry in the future, but will have its own abacus. Whether you want a puppet or a smart time bomb is worth weighing the pros and cons.

With these problems, Paison attended the meeting invited by the governments of Haizhou City and Zhehai Province, and the two sides will have in-depth exchanges on some preferential policies.

When Han Hao was building his own car map, he had been following a figure behind him.