Chapter 190: Rout (Reward Plus Update)
There are two kinds of film scheduling in domestic theaters, one is the schedule scheduling, which is the result of the distributor's game, such as squeezing into the National Day file or the Chinese New Year file, and the theater chain has little right to speak.
The first is to schedule films on a daily basis, which will be adjusted by the theater manager at any time according to the attendance rate and audience needs.
"The Gift of Room No. 7", both...
If the publisher is not an orange image, can you squeeze into the National Day file?
Dream about it!
Several large companies have already circled important schedules!
It's like the Spring Festival file in later generations, Boss Guo came in with "Nineteen Generations of Ancestors", and then gave a 2.9 film schedule...
Of course you are powerful in the cross talk circle, but in the film industry, how old are you?
Even after the fifth day of the release of "Nineteen Generations of Ancestors", the attendance rate significantly exceeded that of "Journey to the West", the film schedule was still beaten by the latter!
It's called a rule!
Back to "Room 7 Gift", the distributor Orange Images, the industry leader, has audience reputation, company communication, box office potential, and the theater will be deliberately suppressed when it is blind.
However, Hua Yi, the publisher of "Tai Chi", is also a veteran leader.
And they signed an exclusive agreement with the IMAX theater: that is, within two weeks of the release of "Tai Chi", the IMAX theater of the contracted theater will not be able to show other films.
It's really an international practice...
When "Source Code" was released, it also monopolized the IMAX theater for two weeks!
Two heavyweight films met, and the unlucky ones could only be cannon fodder-level players, the schedule of "Tongquetai" was directly seen 17%, and "Dangerous Relationship" had 15% of the schedule, as for "White Deer Plain" and "The Expendables 2", they were almost abandoned...
......
If "Tai Chi" is a good quality movie, "The Gift of Room No. 7" will definitely suffer...
I have to praise it: the marketing kung fu of "Tai Chi" is really good!
From the mechanical Tai Chi pattern of the first poster shouting "steampunk" to the "Look at Tai Chi, don't be too anxious" series of character posters, similar to the copywriting of ordinary objects, with colorful and bright pictures, it will definitely earn enough eyeballs;
Two days before the release, the original soundtrack of the movie was released, and the hype was carried out under the banner of China's "Lincoln Park" and hardcore rap, which was really a gimmick.
Then, it was released, and it won 7.7 million box office on the first day...
In comparison, the box office of "Room No. 7 Gift" on the second day was 32 million...
Hanging!
The Douban score of this movie is good, 6.1 points - passed!
Click on Douban to take a look, and the praise is all the same:
'The soundtrack is so good' or 'It's very innovative in form'...
And 'What a joyous movie!'
As long as you see that the praise is written like this, nine times out of ten, it is just bad money!
Is the soundtrack so good?
Who goes to the movies for the soundtrack?
"Tai Chi 1 Starting from Scratch" failed to open successfully...
I have said it a long time ago, the film market is called the winner to kill, and no one can stop "The Gift of Room No. 7" from plundering the box office...
......
October 8th, Orange Image.
Lu Xiaoran was discussing "The Dark Side" and "Chinese Partner" with Wen Muye, and next to him sat Guo Shubo, Wang Wei...
None of these are interested in The Dark Side...
Unanimous expression of love for "China Partner"...
you, what happened to The Dark Side?
is such a human film, why do you look down on it?
"I think it can be done in the same way as The Social Network..."
“... You think too much, Cheng Dongqing, Meng Xiaojun, and Wang Yang all have prototypes, and this script is adapted from the original book written by Mr. Xu Xiaoping!"
"Is there a lot of adaptations?"
“... Basically nothing has changed..."
Basically, I didn't use it much - I used eighteen words: Chinese partner, new dream school, and 3 main character names...
Xu Xiaoping wrote too many things, including the contradictions of New Oriental, for example, the early management of New Oriental, including Yu Minhong, successively introduced relatives into the company, and there was a familial trend of the so-called "four families"...
These things have nothing to do with movies!
You don't need to show it either!
"And who of us directs?"
"The three of you together, I'll hang the name of the chief director, and I'll participate in the later stage!"
Wen Muye and Wang Wei looked at each other, and then said, "Thank you, director..."
Guo Shubo is a little entangled...
"What's wrong?"
"I wrote a script called "Derailment Era", and I made an appointment with Lao Pan..."
“... Then you made that film first, did the project pass the review?"
"Passed, the production cost of 21 million..."
"Shoot it well, this is your first movie..."
The three of them left, Lu Xiaoran took the script of "The Dark Side", a little entangled, of course he can be the director of this movie, but he always feels a little biased...
Chen Zhixi pushed open the door: "I thought you were stealing fun!"
"Fun what... Oh, you said the box office, regular operation, just get used to it!"
There is an A4 paper on the table, last week's domestic box office rankings-
first place, "Room No. 7 Gift", 372.86 million, with a cumulative total box office of 436.51 million. Producer, Distributor, Orange Image;
second place, "Tai Chi 1: Starting from Zero", 34.32 million, with a cumulative total box office of 46.42 million, producer and distributor: Huayi Brothers;
third place, "Ring Messenger", 30.28 million, with a total historical box office of 45.6 million. Publisher: DMG Entertainment Media;
fourth place, "Tongquetai", 20.42 million, with a total historical box office of 38.77 million. Publisher: Guangguang Media;
Fifth place, "Second Exposure"...
Sixth place, "Dangerous Liaisons"...
"Room No. 7 Gift" swept the National Day file, and directly beat several other films to the top!
Even with the release of "Hurricane Rescue 2" today, "Room Seven Gift" still occupies the top spot in the box office charts...
Chen Zhixi took a serious look at Lu Xiaoran, his expression was really calm...
There is no disguised emotion at all.
"Why are you so calm? The Huang family brothers and Chen Guofu fell miserably this time!"
Chen Zhixi gloated: "What else is the first producer in Asia, the two are connected, I will see what they will do with the second part!"
“... What can I do? It's already been filmed, of course it's going to be... Eh, let me ask you, why didn't "Dangerous Relationship" play "Second Exposure"? Zhang Ziyi's appeal is not as good as Fan Bingbing's?"
"I don't know, but Zhang Ziyi has never had any appeal, and the highest box office is "Hero" a few years ago!"
Lu Xiaoran waved his hand: "... I never believe in box office appeal, as an actor, you must first play the role well, fully release your personal energy in the role, other things, the rest of the things, the market really depends on fate... What about Sister Zhong?"
"She went to the party, and it was said that they were going to discuss the increase in the account!"
“... Then I'll go find Zhang Jin, eh, I don't know if it's suitable for "No Man's Land" to be released next month..."
Chen Zhixi was ready to leave, and when he heard this, he said directly: "It's suitable, I think it's best to release it on the same day as "Tai Chi 2"!"
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