According to Huayi's previous plan, the "Tai Chi" series must get at least 800 million box office, otherwise, a year's hard work will be in vain!

From the very beginning, it was aimed at the head works of the National Day file.

According to the overall market, "Tai Chi 1: Starting from Zero" is likely to be successful - as long as it is a head work!

If the head work fails in a big schedule such as the National Day file, it marks the failure of the entire schedule!

As a result, he encountered a black swan event of public opinion, and by the way, he was pressed on the ground and rubbed by "The Gift of Room No. 7"...

Chen Guo felt a sense of frustration...

may really feel that this year's film market is too profitable, and I want to make a movie that goes off the beaten path!

The scale of investment of less than 100 million has been pounded into a two-step series of 220 million...

Judging from the current situation, the blood deficit is certain!

As a listed company, what should I do if the movie with a big investment fails?

It's very simple, dig up a person and show confidence to the market - to acquire 70% of Zhang Guoli's Zhejiang Changsheng Film and Television for 252 million yuan.

Shun table announcement: It is planned to acquire 51% of the equity of Zhejiang Yongle Film and Television with its own funds of RMB 397.8 million.

People are going to exert their strength in the TV drama market!

Sure enough, the stock price soared...

Therefore, the listed media companies in recent years are really easy to mix - just buy, buy, buy.

According to Huang Zhongjun, Huayi's strategy has always been to find the most professional people in the industry to do professional things!

Why not raise your own team?

That's too slow...

Huayi's drama king project this year is "The Gate of Heaven", after the show was launched, it was evaluated by some professionals as a rare boutique, but unfortunately, the ratings did not reach 0.5.

The shots are too abstract, the lines are too literary, and the character performances are too stage-style...

To put it simply, the song is high and low!

TV series are the art of the public, you can't be too authorial, "My Leader, My Group" is this problem, I didn't expect Hua Yi to make another "Holy Gate of Heaven"...

Then, Orange promoted "No Man's Land" to be released on November 1, at the same time as "Tai Chi 2"...

......

"No Man's Land"...

There is basically no need for publicity, and the fame is too big!

Ning Hao, Xu Zheng, and Huang Bo, these three are already the backbone of the mainland film industry.

The industry generally predicts that the box office of "No Man's Land" will be at least more than 200 million.

I didn't give any more predictions because the market was a bit crowded in November: "Chills", "Life of Pi", "Spy 4", "The Invincible Wrecking King", and "Twilight 4: Dawn (Part I)" were all crowded in early November...

Anyway, Huang Zhonglei exploded...

I can't wait to come to Lu Xiaoran with a knife - you have to step on us to get on the top, right?

However, at the moment, Huang Zhonglei and Zhong Lifang have a good conversation, as well as Yu Dong of Bona, Qin Hong of Xingmei Entertainment, Li Xiaoping of Guangguang Media...

A group of people reached an agreement to force the palace theater line!

Two points – from 43 percent to 45 percent...

Lu Xiaoran didn't come, he knew that this thing would go through the motions, but Zhong Lifang was full of confidence.

On the one hand, it is beneficial to the producers to increase the account sharing, and no one will have trouble with the money; on the other hand, there are no imported films in the December Chinese New Year file, and the theater chain must agree, otherwise their cinemas will be empty!

This time, she also took the initiative to contact and convened the five major producers - all of whom have films to be released in the Chinese New Year file.

Zhong Lifang: "Everyone is a circle, and there have been frictions and even conflicts with each other, but sitting here today, we only have one common identity, producer, producer. I hope everyone will put aside their personal grievances and work together to make a difference for our future!"

Huang Zhonglei was the first to agree: "Huayi invests 10 billion yuan a year to make movies, with a profit of 80 million, and if you strive for 2%, you will have 10 million more!"

Yu Dong cared more about the policy and asked Zhong Lifang: "What is the opinion above?"

"The above will not care about this, but Han Sanye supports us in principle, and the theater chain under China Film will agree to raise two points as soon as possible..."

In fact, China Film was the first to propose: since September, China Film Digital has begun to cross the theater line and directly find the theater below, asking them if they are willing to give up two points, if not, this theater will no longer be qualified to show these films. Many theaters couldn't resist the pressure and accepted the distributor's request. Subsequently, China Film Digital released a rumor: 70% of the theaters have signed contracts.

"We have to stick together, otherwise, it's easy to be broken by each of them!"

"Don't worry, we won't do anything that harms the interests of the producer!"

A bunch of people said yes!

......

Zhong Lifang proudly announced the news to Lu Xiaoran.

“... Come on!"

Lu Xiaoran didn't want to hit her confidence...

"Next month's Lunar New Year Cinema Viewing Seminar, you have to go!"

"I'm definitely going..."

He wanted to see for himself how these companies were broken by each one!

"You don't have faith?"

"It's not that I don't have confidence, it's that the above doesn't support it!"

According to the auxiliary, what really affected the overall situation was an editorial in the Minren Daily: "Who is the winner of the "cold war" in the account-sharing?". The article expounds the current situation from the perspective of the industry, and the sentence that appears at the end has attracted great attention from the theater chain: "The proportion of account sharing is just a "small section", in the case of Hollywood blockbusters at the top and the market share of domestic films shrinking, instead of "staring at each other's account sharing ratio", it is better to think about how to win back the audience with better movies. ”

This sentence has actually pointed the finger at the producer.

This means that if you make a good product, you can certainly win back the audience!

This is beneficial to everyone!

Strategic, instructive!

T (broken sound)...

"So what do we do?"

"Set the facts, be reasonable..."

Zhong Lifang also comforted herself: "We account for 60% of the domestic film box office, as long as we insist, there will be no problem!"

"I'm afraid that the theater chain will deliberately target us..."

"How?"

"Press on the film schedule, or don't give you a golden field, isn't that the same for last year's "Jinling Thirteen Hairpins"..."

Zhong Lifang gritted her teeth: "Then what should I do?"

"How many theaters do we have?"

"68, 480 screens..."

"What about CGV?"

"52, 490 screens..."

“... It's too little, what is the situation of Brother Song, didn't he approve a billion funds to speed up the construction of the theater!"

"You have to do a direct-operated cinema chain, don't do a franchise, how can it be so fast, now everyone knows that doing a cinema can make money, who will sell it to us cheaply?"

Zhong Lifang continued: "I'll go see Zhang Hongsen tomorrow and ask him what his opinion is!"

Zhang Hongsen is the director of the film bureau, as long as he agrees, there will be no problem with this theater dispute...

"He's not going to be in troubled waters. He will definitely say that this is a market economy, and you are free to negotiate!"

"Our channel is in the hands of the theater chain, and this is the only channel, the film is produced, except for the theater chain, you have no other channel to recover the cost... Unless we open up another channel ourselves!"

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