After a walk, neither Peggy Rockefeller nor Dani bought anything, and for others Beverly Hills was a shopping paradise, but for them, the luxury clothing here was not worth mentioning.

As a member of the Rockefeller family, Peggy Rockefeller's clothes are made by professional costume designers, and she can wear the latest clothes every season, and she will not go to the store to buy those mass editions.

As for Dani, as the little butler of the Morgan family, there will be someone to do what she uses and wears, she only needs to put forward her own requirements, so she doesn't need it.

And John, then, had no need.

So sometimes John thinks that being rich is a good thing, it allows you to buy things without thinking about the price, but being too rich is not beautiful, because it makes you lose the joy of being an ordinary person.

"Peggy, Dani, let's go to Patek Philippe. John thought that since he had gone out shopping, it would make sense to buy something more or less.

"JK! you want to buy a watch?" Peggy Rockefeller was a little surprised, it stands to reason that John was not short of watches, and as a good friend of John, she knew that when John was born, the Morgan family had customized a Patek Philippe for John.

"I don't buy it. John shook his head: "But I want to customize a few pieces for employees to use as rewards." ”

"Oh my God...... John, you're really generous, rewarding employees with Patek Philippe. "Peggy Rockefeller didn't understand why John had become so generous. Patek Philippe is the blue-blooded aristocrat of watches, with a cheaper entry-level model costing tens of thousands of dollars, hundreds of thousands to hundreds of thousands of dollars if it is a precious metal or diamond, and millions of dollars if it has a complication or a watch king.

"I think you're misunderstanding Peggy! I'm trying to set up an in-house award at Studio Crown for those film technicians. "John is not so arrogant, and he uses Patek Philippe to award one piece per person at the end of the year. He wanted to use the honor to make the technicians in the crown studio strive to break through themselves. And recognize the crown, and thus remain in the crown.

People sometimes need not only bonuses and promotions, but also honors and recognition. Just like John, he has money, and it stands to reason that he should lack nothing, but he also wants to get a little golden man, which has nothing to do with money, but an honor and recognition.

While talking, the three of them came to Patek Philippe, and as soon as they entered, the salesman Cora looked at John and his party with a sweet smile, "Welcome to Patek Philippe." How can I help me?"

"Have your manager come and see me, I want to customize a few watches. John replied.

How many watches can be ordered? The other customers in the store all looked sideways at John when they heard John's words, when did Patek Philippe become so cheap, and they could ask for a dozen when they opened their mouths.

And the salesman Cora heard John's words, her brain suddenly paused, she has worked in Patek Philippe for several years, everyone can say that she has seen it, but it is the first time she has encountered it when she opens her mouth to ask for a few Patek Philippe custom watches.

And she looked at the three of John, except for the two ladies who were dressed well, John himself did not dress like a rich man. Or not like someone who can afford a few custom watches.

Although Cora doubted John's purchasing power, she could not show it in the slightest in her mouth and demeanor, and there were a small number of rich people who had very strange personalities, what if John belonged to this category?

So Cora looked at John with a smile and said, "Sir, are you a member of Patek Philippe? ”

Cora wanted to use Patek Philippe's rule to test John's purchasing power.

At Patek Philippe, you don't have to have money, only members are eligible to enjoy tailor-made and purchase limited editions.

"Membership?" John was a little confused, he had seen on Internet gossip in his previous life that if he wanted to become a member of Patek Philippe, he had to buy a certain number of them. And he had never bought a Patek Philippe, so he wasn't sure if he was a member.

"I'm not supposed to be a member, but I have it!" John said, unpacking his watch and handing it to Cora, "You show my watch to your manager or watchmaker, and if I don't have the right to customize, then I'll go somewhere else." ”

Cora took John's watch and frowned slightly, the watch in her hand did not have any Patek Philippe logo, if this kind of watch was shown to the manager or watchmaker, it would definitely be scolded, but if it was not taken, it would definitely be complained by the customer.

In the dilemma, Cora finally chose to be scolded by the manager, because on the first day of work, the manager told her that the customer was God, so she could only offend her boss for God.

"Please wait!" said Cora, holding John's watch, and walked apprehensively towards the manager's office.

"There's a watch you need to look at, manager. Cora said and placed John's watch on the desk.

And manager Bruce frowned. "Don't you recognize what I need to see?"

Bruce dissatisfied, picked up the watch on the table and looked at it. Watching Bruce suddenly stood up in shock. "It's... Is this ......!"

"What's wrong with you, manager?" said Cora, who didn't understand why the manager was shocked when he saw John's watch.

Bruce didn't have Ricola, but quickly opened his drawer and took out an illustrated book from inside, which clearly recorded the information of the top custom table.

According to the records on the illustrated book, Bruce compared the watch in his hand in detail, and when it was confirmed, Bruce put the illustrated book together and said to himself, "Sure enough, it's a Morgan watch." ”

The Morgan family has made a total of six watches in Patek Philippe, and this one in his hand is the sixth piece, which Patek Philippe specially made for JK, the sixth generation heir of the Morgan family.

"Cora, clear the store, close the store, and tell the other customers that the store is temporarily closed. "For a top-tier customer of John's level, they usually don't come to the store, but once they enter the store, they have to close the store.

Patek Philippe's "arrogant" service is exactly the killer feature that the brand has come up with to retain top customers. Patek Philippe only produces 50,000 watches a year, and there is no shortage of buyers, who need top customers, and only the status of top customers can increase and stabilize the brand value of Patek Philippe.

This is also why as long as some brands are selected by top customers, they will write about what is exclusive to royalty, used by presidents and prime ministers, preferred by celebrities, and dedicated to White House banquets or Zhongnanhai banquets...... Wait a minute.

To put it bluntly, these brands just want to rely on top customers and users to improve their grades, and only when they improve their grades can they become leaders in the industry, ordinary people will chase them, and rich people will throw a lot of money.