"Knock Knock Knock ......"

A few slight knocks on the door woke John from his dream, and after watching the movie last night, in order to welcome the arrival of Peggy Rockefeller, John and his party had a carnival until midnight, so they naturally got up late.

"Come in......," John rubbed his confused eyes, he knew that it was Dani who knocked on the door, and that no one would knock on his door in this house except the little butler.

"Boss, it's time for you to get up....... Dani put breakfast on the table and continued, "Boss! New Line Film Company has sent the data of yesterday's movie screenings. ”

"Oh, they're still very efficient! John got out of bed and went into the bathroom.

"Last night, 10 cities, 30 theaters screened, the average number of films scheduled was 8, the average attendance rate was 33 people, the average single-theater box office was $231, the average single-screen box office was $1,848, and the total box office for the whole day yesterday was $55,520. ”

"The box office is not bad!" John was satisfied with the box office.

may have a box office of more than 50,000 US dollars, for those big-budget movies that have a box office of tens of millions in a day, this box office is simply weak, and it is a prelude to hitting the streets. But those movies are scheduled to be in more than 3,000 to 4,000 theaters and 56,000 screens. And "Stealing Love" only has 30 theaters and 30 screens. It's already good that a movie with a director who is not famous and actors who are not famous can reach such a box office.

"How's the word of mouth?" John asked about the movie's reputation after listening to the box office.

"Yesterday a total of 7,900 people watched, and the survey company collected a total of 5,363 questionnaires, of which 3,933 gave A+, 963 gave A, 384 gave B+, 71 gave B, and 13 gave C. With that, Dinny closed the notebook.

"The word-of-mouth is also good, so what arrangements does the new line film company have?" The word-of-mouth on the first day of the screening can get such a high rating, which makes John a little surprised, good word-of-mouth can be converted into a movie box office, and the power of word of mouth is very great, if the new line film company can promote it at full speed at this time, and light a little spark for this demonic wind, it can burn all over North America.

Hearing John's inquiry, Dani replied: "The New Line Film Company has to wait for the screening data on Saturday and Sunday to decide whether to add theaters and how many theaters to add." ”

John nodded, and he felt that the arrangement of New Line Films made sense. Friday, Saturday, and Sunday are the three days to test whether a film is really potential and competitive enough.

Therefore, the weekly box office rankings in North America are also based on the data of these three days.

Although the arrangement of New Line Pictures made sense, John could not wait, nor did he want to wait, and he decided to set Mars on fire himself. "Dani!" for NBC to amplify the publicity and join the ABC radio campaign. And let ICM stars also promote the movie in public. ”

NBC has more than 200 TV channels, and John only invested more than 50 channels to promote it for the sake of insurance, but now that he has the box office and word-of-mouth data, he has the confidence to decide to expand the publicity and ignite this fire.

So far, not counting the $5 million from New Line Films, we've invested $2 million in publicity, and if we continue to expand the publicity, we're going to invest more than 10 million dollars, and we're at great risk with such a big investment! And ICM doesn't have much money to advance to us. Dani said worriedly.

Although NBC is part of the Morgan consortium, John still has to pay for advertising, and all of this money is advanced from ICM.

ICM itself doesn't make much money and has been expanding since it was acquired by John, so there isn't much money to support John.

Hearing Dani's words, John frowned, he knew that ICM didn't have much money, but "Stealing Love" also had to be promoted, and the wine in this era was also afraid of deep alleys, and there would be no good box office without good publicity. "Then advance 2 million!"

John originally wanted to advance 500 million, but he also had to consider ICM, if a company has no cash in its finances, it is not far from death.

After arranging the work, John decided to take Peggy Rockefeller out shopping, after all, people come from thousands of miles away, and it is unreasonable for him not to be hospitable. "Daini, what's the matter with me today?"

Before going shopping, John had to check if he had a job.

"There is no work schedule for the time being!" replied, Dani as she flipped through her notebook.

"Well, since we don't have a job, let's take Miss Peggy shopping! "It's warm in Los Angeles at the end of March, it's perfect for going out shopping, John is not a workaholic, if he comes back once again, just to work hard, then what's the point of life.

After breakfast, John deliberately changed into a casual suit and took Peggy Rockefeller and Dani out the door.

Speaking of shopping, Beverly Hills in Los Angeles is known for its shopping luxury paradise, where you can name the big names, where you can find the big names, the endless stream of tourists who come here every year to shop, and the favorite spot of many celebrities, and if you're lucky, you can even meet a superstar asking for autographs while shopping.

It wasn't long before the three of John arrived on Roddell Street.

There are many commercial streets in Beverly Hills, such as Roder Street, which specializes in designer boutiques, Wilcher's Boulevard, where top department stores are located, and Beverly Mall. The stores in these places, large and small, sell all high-end goods.

John once heard someone say that the famous saying of Billy Hills: Buy something without asking the price, and if you ask, you will prove that you can't afford it. John didn't know if this rumor was true or not, because he didn't go shopping much, and he never needed to go out to buy things at home.

"JK! Can't you just get a new dress?" Peggy Rockefeller walked with Dani and looked at John with a look of disgust.

"What's wrong with my clothes? It's not good. John felt that there was nothing wrong with what he was wearing! a cool hat on his head, a pair of sunglasses, a white T-shirt on his top, a pair of light blue ripped jeans, and a pair of casual shoes on his feet.

His outfit was made by a costume designer.

"Oh my God......" Paige Rockefeller exclaimed at John's words. "JK! take a good look at anyone who would print their appearance on a T-shirt, I really don't know where you have so much confidence in your appearance!" Peggy Rockefeller admits that John looks good, but how narcissistic a person has to be to print his appearance on a T-shirt to show off.

Regarding Peggy Rockefeller's words, Dani also nodded in agreement, this boss of her own is really stinky sometimes.

And John looked at the two women who sang and harmonized a little speechless, in the future, many people will not cartoonize their image in T-shirts and print them on T-shirts, he is now at the forefront of the trend.