The countryside surrounds the city!

To be honest, as a former online coder, beneficiary and staunch supporter of the Internet, he was "dismissive" of traditional paper media, and also ridiculed the operating model of newspapers that still existed.

And the truth is that readers are turning to new media such as the Internet, publishers are losing profits at a rapid pace, and newspapers are an outdated model that will continue to lose money and not recover!

However, after owning the family heirloom "Southern Daily Echo", after some reform and adjustment of the operation strategy, he found that the loss was well controlled and narrowed, and even expected to turn losses into profits this year.

While the Internet has had a big impact on newspapers, newspapers will continue to dominate community journalism, delivering comprehensive and trustworthy information to the tight community, and with a smart Internet strategy, newspapers will remain competitive for a long time.

"The overall circulation, advertising and profits of the newspaper industry are bound to decline. I don't think this trend will change. However, I love newspapers, including some of my colleagues, who still like to read them, so if you like the economic situation of a newspaper company, you can buy it, even if they are not big enough to buy them, such as pocket-sized newspapers.

If you can find a way to make them reach their potential, it will really become a force of public opinion ... ”

It's really easy to chat with smart people, and after listening to Arthur's brief introduction, Aimour Almuddin quickly figured out the business opportunities and Arthur's true purpose.

"Hehe, that's right, the circulation and influence of a mainstream newspaper is certainly strong, but the circulation and influence of ten regional newspapers combined may not be comparable, and the advantage in quantity is the biggest advantage!

In the Celestial Empire, there is a saying that three people become tigers, and all mouths are gold, which originally meant that three people lied about the presence of tigers in the bazaar, and the listeners believed it. Parables can be believed by many people when they are repeated by many people. And the crowd of gold, originally meant that everyone blamed and blamed together, even if it was gold, it could be melted!" Arthur said with a smile.

As a lawyer who has studied international law, she naturally knows the powerful role and power of public opinion, and she also saw from Arthur's plan that if it succeeds, then Arthur's voice in his hands will be no worse than that of the news king Murdoch, at least in the United Kingdom.

"Honey, I've got your back!"

"Thanks, cheers!" Arthur raised his glass with a bright smile, and the two looked at each other and smiled as they took a sip of red wine.

Journalism, simply put, is something that people don't know but want to know. Considering timeliness, convenience, reliability, comprehensiveness, and cost, people will search for the news they want from the channels that achieve the best combination, the news that is important to them. The importance of these factors varies depending on the nature of the news and the needs of the audience.

Before television and the Internet, newspapers were the main source of information for all kinds of news, a fact that made them indispensable products for most people.

Whether you're following international, domestic, local time, sports, or financial news, the newspaper you subscribe to is usually the fastest source of information.

Even if there are only a few pages in the newspaper to satisfy everyone's interests, the information contained in the newspaper is still worth the money for people's subscriptions. Even better, advertisers usually pay almost all of the printing costs, and readers just have to get a free ride.

Not only that, but the ads themselves provide a lot of information to interested readers, which is actually equivalent to providing more "news". Editors rack their brains with ideas and opinions, but for many readers, job postings, where homes are rented, which supermarkets are on sale on weekends, or which movie is released when and where, is much more meaningful than the views conveyed in the editorial edition.

Advertising is one of the keys to Arthur's focus on regional newspapers, which are indispensable for companies that need to advertise.

For example, when a new mall or supermarket opens a new store in Southampton, they need a loudspeaker to tell the people of the city why they should visit their store today.

In fact, large department stores and jewelry stores rush to advertise in newspapers overnight, knowing that the advertised products will be sold out immediately. There is no other form of publicity like a newspaper, and advertising is advertising in itself.

As long as it is the only newspaper in the local area, it must be profitable, and the quality of the business level does not have much impact.

According to Arthur's understanding, in recent years, most cities have only one newspaper left, or two competing newspapers. Even in some cities, there is no newspaper anymore, and even more are forced by reality to merge two newspapers that originally competed with each other, and the newspaper group can survive, and this reduction is inevitable, and most people are only willing to subscribe and read a newspaper.

When competition exists, the newspapers with the highest circulation almost automatically get the majority of the advertising. So the ad attracts the reader, and the reader attracts the ad. The symbiotic process weeds out the weak newspapers, the so-called "fat survival".

Now things have changed. Stock price information and information about national sports programs were old news by the time newspapers first went into print. The internet provides a wealth of information on hiring and renting. Television sets broadcast political, national and international news at all times. One by one, the newspaper lost its positions. When the audience decreases, so does the advertising.

In any case, newspapers maintain their hegemony in delivering local news. If you want to know what's going on in your community, whether it's the gossip of the local people, the shui, or the news of the local team... Nothing can replace a community newspaper.

The reader may be overwhelmed by a picture of Downing Street or the political development of a country, but a piece of news about the reader or his neighbors will be read carefully from beginning to end. As long as the sense of community is prevalent, newspapers that meet specific news needs will be indispensable to the majority of the inhabitants of the community.

Even a valuable product can self-destruct due to the wrong business model. Over the past few decades, newspapers large and small have made mistakes in this matter. For example, many major mainstream newspapers have gone so far as to cater to the change by making their newspapers available for free on the Internet, while charging for paper newspapers...

How can this not lead to a significant drop in the circulation of print newspapers, which further diminish the significance of newspapers to advertisers. So the cycle of evil xing keeps repeating.

"The regional XING newspaper provides comprehensive and reliable information in a well-connected community that will remain viable for a long time if the right Internet strategy is adopted.

Again, I don't think cutting content and distribution frequency will lead to success. In fact, narrow coverage leads to a narrow customer base. Less-than-one-day circulation frequencies have also been tried in some larger towns and cities, which may increase profits in the short term, but reduce the frequency of newspaper exposure in the long run.

My goal is to fill the newspaper with content that readers are interested in, and that people who find it useful are willing to pay a reasonable fee, whether it's a print or online edition. ”

After a candlelit dinner, Arthur and Aimo snuggled up in front of the floor-to-ceiling window with red wine, sipping red wine and looking at the lights of London outside the window, while continuing to talk about the newspaper.

"A dozen, or even a dozen or so, is it too big, and it takes a great management team that has the ability to manage so many newspapers. And we must ensure that all newspapers maintain their standing in news gathering and editing!" Ai Momei's eyes flickered, and he said a most critical question with a slight frown.

"Yes, this is also a headache for me, these small tabloids are easy to acquire, and they don't cost much money, the key is to be able to integrate and operate this new force, if it can't form an effective integration, it is still like a plate of scattered sand, then the goal I think of is not much of a joke!"

The question raised by Aimo is also the question that Arthur has been thinking about, newspapers are easy to buy, but a mature team is not so easy to build, only people who really do business will understand how important people are!