Chapter Seventy-Eight: Being a Real Estate Developer
While John was busy running announcements in various cities, Michael Ovitz frowned at the CAA building in Los Angeles with the box office data of "Stealing Love", and the 1728720 dollar box office results made Michael Ovitz feel very dazzling.
And what made him even more uncomfortable was what his assistant Waitis Albert had just told him: New Line Pictures had decided to expand the scale of screenings again, and "Stealing Love" would be shown in 700 theaters and 900 screens on Saturday.
Regarding the expansion of the screening scale of New Line Films, Michael Ovitz knows that he is powerless now, and he can't stop the theater chain from adding screens to "Stealing Love", because CAA is nothing in front of interests, and it is impossible for the theater chain to give up the upcoming interests for his face.
Michael Ovitz, who knew that he had failed, crumpled the box office data in his hand hard, and although he failed, he would never surrender. Since he can't defeat John behind his back, he can still have a contest with John on interests.
Michael Ovitz knows that John is preparing preliminary work for the filming of "Forrest Gump", and if nothing else, then John will shoot "Forrest Gump" this year, and "Forrest Gump" will be released in North America next year. And all he has to do is find a movie to fight with John's "Forrest Gump" at the box office.
It's too simple for Michael Ovitz to find a movie to fight with John, and on April 5, the film "Instinct" led by CAA is about to be produced, and Michael Ovitz is ready to use this $50 million, directed by Paul Verhoeven, and starring Oscar winner Michael Douglas, to snipe John's "Forrest Gump" at the box office.
While Michael Ovitz was racking his brains to think of a way to deal with John, John had already logged into Seattle in the Emerald ----City with the publicity team to hold a fan meeting in front of the Starbucks headquarters building.
At one o'clock in the afternoon, when Jim Carrey and Sandra Bullock appeared on the improvised stage with their fingers clasped, the CP immediately attracted the attention of all the media and detonated the emotions of the fans present.
The scene was filled with the heart-rending shouts of boys and girls, and the cameras in the hands of the paparazzi kept pressing the shutter on the two as if they didn't need to hand in the papers.
As the director of the film, John's treatment is completely different from that of this pair of CPs, and his sense of presence has always been dispensable since he traveled through more than a dozen cities.
This is the case in this era, and fans don't pay much attention to directors, unless it's a top director like James Cameron or Spielberg.
However, as time goes on, entering the era of news explosions, the director, who usually does not attract much attention behind the scenes, will also officially go to the front of the stage and be followed by fans.
But John is passionate about being famous, and he became a director not to be famous and make money, but to shoot the work he likes.
At four o'clock in the afternoon, the fan meeting of "Stealing Love" ended, and John did not rush back to the hotel with the publicity team to rest, but stayed at the Starbucks headquarters with Dani, because Howard Schultz submitted a request to John to make Starbucks public, and John needed to answer on the matter.
Historically, Starbucks went public in June 1992, and according to the time, Howard Schultz should have thought about going public.
Not long after arriving at the president's office, John sat on the main seat and looked at Howard Schultz in front of him. "I agreed to Starbucks' request to go public, and you can set up a listing restructuring team right away, and then I'll have professionals from Pricewater, JPMorgan Bank, and Morgan Stanley send you to go public. ”
The Morgan consortium is very rich, but isn't it better to use other people's money to develop and grow itself? Although the listing has to announce its finances, and it may be a hostile takeover, John is not afraid, and whoever dares to show his teeth against the Morgan family will definitely use his fist.
After arranging the listing, John then arranged: "President Schultz! After Starbucks goes public, I have two things I hope you can accomplish, first, we have reached a partnership with PepsiCo to develop a new coffee drink, and use PepsiCo's millions of sales outlets to market the products all over the world. ”
John is not worried, because in 1996, Starbucks and Pepsi formed an alliance to become "North American coffee partners" to develop new coffee drinks together, Starbucks used Pepsi's sales outlets, and Pepsi used Starbucks' goodwill in the coffee industry. Both have needs, and cooperation can be reached naturally.
After saying the first thing, John followed up with the second thing: "Second, after Starbucks goes public, I hope you can lead Starbucks to officially enter the Asian market and open Starbucks stores in RB and Huaxia." ”
"There is no problem with opening Starbucks in RB, but it is not suitable to open it in Huaxia, it is too early. Howard Schultz is very concerned about the Asian market, and naturally knows the current domestic state of Huaxia, so he denied going to Huaxia to open Starbucks.
"Why not?" said John, frowning.
"Because Huaxia has always been a country that uses tea as a drink, their thousands of years of tea drinking habits are difficult for us to reverse in a short period of time, which is destined to take a long time for our investment to be rewarded.
Moreover, Starbucks' product positioning is white-collar class, and in terms of the current economic state of China, the number of our customers will not be very large, which means that our sales volume is very low, and 100% will lose money, so it is not suitable for us to enter at this time. However, we can start to investigate the China market and collect information for our future entry into China. Howard Schultz gave a reasonable reason for denying entering the Chinese market, and he believed that John would definitely give up the Chinese market after hearing it.
And John nodded when he heard these reasons, Howard Schultz's analysis was very correct, the current economy of Huaxia has just improved, and it is not suitable for Starbucks, but his determination to enter the Huaxia market will not change because of this.
"President Schultz! Your analysis is completely correct, but you only see the one-third of an acre of land in front of you, and you don't look at other people's land at all. John decided to give the coffee king a lesson.
China's economy in the early 90s, although it is still very backward compared with developed countries, but it also proves the fact that the cost of China is too low, Starbucks entered China at this time, you can get many prime locations at a low price, 25 years later, with the economic growth of China, the façade of these prime locations has risen by at least 4 times, and the north, Shanghai, Guangzhou, Shenzhen and coastal places have increased by at least 6 times. Therefore, Starbucks can be said to be the best time to enter China at this time.
And what John wants to do is to make Starbucks, like McDonald's and KFC, not only sell coffee, but also be a real estate developer
, turn the façade of the prime location of the developed country into its own investment product.