At one o'clock in the morning, the lights in the new line film company were bright, and a group of high-level executives sat quietly in the conference room waiting for the box office data of "Stealing Love".

With 100 new theaters, Friday's box office numbers will be the basis for whether it will continue to expand its release next week.

"President, the box office statistics are out!" Joanna said urgently, pushing open the door of the conference room.

As Joanna entered, there was a little fluctuation in the quiet conference room, and Shay looked at the excitement on Joanna's face, and there was a hint of anticipation in his heart. "Hurry up!"

When Joanna heard Shay's words, she immediately opened the folder in her hand and read: ""Stealing Love" was shown in a total of 130 theaters on Friday, one screen in each theater, 8 shows a day, the average attendance rate was 61 people, the average single screen box office was $3,416, and the total box office for the whole day yesterday was $444,080. As for the audience's word-of-mouth, the A+ rating rate is 71.3%, the B rating rate is 17.5%, and the C rating rate is only 11.2%"

After a week of slow accumulation and fermentation, the reputation of "Stealing Love" finally exploded in the traditional mode of word of mouth from the audience, and with the investment of large sums of dollars in publicity, the box office of "Stealing Love" has increased significantly throughout Friday, whether it is Los Angeles or New York, San Francisco or Seattle.

And Shay, who got the box office data, felt confident in his heart, and spoke with a sense of pride: "I decided to continue to expand the release scale of "Stealing Love" and increase publicity. ”

Friday's box office numbers proved the potential of "Stealing Love," and Shay decided to continue to expand the theaters to bring "Stealers" to more cities, more theaters, and more dollars for the new line.

After setting the tone for the expanded release, Shay looked at the top executives of the New Line Film Company in the audience and arranged the task.

Time is money for movies, a movie can't be released in theaters endlessly, and the new line must catch up with the fiercely competitive summer schedule to make "Stealing Love" get enough benefits: "I'll be responsible for arranging the theater, Joanna! You will be responsible for arranging the movie copies, and I'm going to see 500 copies of "Stealing Love" the night after tomorrow." Yarman arranged for the transport of copies, and next Tuesday 500 copies must arrive at the designated cinema ....... ”

As one order after another came out of Shay's mouth, New Line Films was running efficiently like a machine, and in Hollywood, a highly competitive Vanity Fair, no one would turn a blind eye to profits, and they understood better the truth that "early birds get worms".

Just when the new line film company was busy with "Stealing Love", the Crown Studio not far away was also brightly lit.

Friday's box office figures are out, reaching $444,080, and New Line Films has decided to add 500 theaters to "Stealing Love." ”

Hearing the news brought by Dani, John finally breathed a sigh of relief in his heart, and he has been worried since he finished filming "Stealing Love". Although this movie had a good reputation and box office in his previous life, as a novice directing a film independently for the first time, he was worried that he would not be able to pass the market test and not be recognized by the audience.

And now seeing that "Stealing Love" has achieved a box office result of $444,080 in 130 theaters, and a 71.3% A+ positive rating, his worries have finally been swept away.

If the market is the touchstone to test whether a movie has value, then "Stealing Love" can be said to have passed the test of the market and the recognition of the audience, and John also handed in a qualified answer sheet.

"Do we have anything we need to do with New Line Films?" asked John, who was in a good mood, looking at Dani.

"New Line Films will have a promotional meeting tomorrow morning, and the content will be to arrange for you and the main cast to run announcements for the film. Dani replied.

"Okay. ”

John nodded, and the director and actors ran a notice for the film, which was already written in the contract when he signed the contract, and he had to fulfill it whether he wanted it or not.

And running a notice is nothing more than being interviewed by TV, newspapers and other media, or participating in fan meetings, conducting some on-site interactions, and breaking some shooting secrets...... Wait a minute.

Although the way of publicity is different, there is only one purpose, that is, through a series of hype and topics, the film will be exposed to the maximum extent, so that more people can see the information of the film, so as to enter the theater for "Stealing Love".

Early the next morning, after the results of the meeting between the two parties, the marketing professionals of New Line Film Company planned a series of promotions for the film, and John, as the director of the film, will work with other main creative staff to run announcements for the film in 23 cities in North America.

And in order to increase the popularity of the film and attract attention, New Line Film Company also moved the hero and heroine of the couple's relationship on the screen to the screen, and portrayed Jim Carrey and Sandra Bullock as a pair of real CPs through some tabloids.

Entertainment gossip has always been the object of discussion that the audience talks about and enjoys, Jim Carrey is humorous, Sandra Bullock is beautiful and sexy, and the news that the two have become CP will naturally attract a large number of fans who like gossip, and the movie will also receive more attention with the attraction of this golden boy and girl.

With the publicity team logging in with the pair of "Golden Boys and Jade Girls" city by city, the box office of "Stealing Love" is also constantly exploding.

Saturday's box office reached $475,320.

Sunday's box office reached $496,450.

The total box office of the three days of the weekend exceeded the million mark, reaching 1415850 US dollars, and with the box office accumulated in the early stage, the total box office of "Stealing Love" reached 2305170 US dollars.

When the publicity team landed in Philadelphia, the time came to Monday, March 30, and due to the impact of weekdays, the box office of "Stealing Love" fell slightly, but not much, and the box office was reported at 431472 dollars for the whole day on Monday.

And on Tuesday, the new 500 theaters officially released "Stealing Love", plus the 130 theaters in the early stage, a total of 630 theaters "Stealing Love", once again saw a sharp increase, and the box office directly exceeded the million mark on the same day, reaching 1728720 US dollars.

The explosion of the box office allowed the new line film company to see the dawn, and also gave Shay more confidence to expand the release of "Stealing Love", and as soon as he got the box office data, Shay directly made a decision to add 700 theaters and 900 screens to release "Stealing Love" again.