Chapter 121: The Power of a New Kind of Advertising
At iQIYI headquarters, the staff is busy. Pen & Fun & Pavilion www.biquge.info taking advantage of the popularity these days, iQiyi has attracted a lot of attention. The traffic of the entire website is also steadily picking up.
"Are you ready?"
Technology Center, Yang Yu asked in a low voice, and the other technicians nodded.
"Let's get started. ”
Yang Yu said with a smile, and the technician nodded and began to carry out new updates and maintenance on the iQiyi website and APP.
"iQIYI has been updated and maintained, and I don't know what will change. ”
"Didn't you say there's a new TV series to premiere?"
"Looks like it, just wait, the update will be completed soon......"
Many users who are used to using iQiyi are looking forward to it. The update and maintenance of the software was announced a few days ago. Not only that, but they also announced that a new TV series will premiere on iQiyi today.
And the screenwriter of this TV series is Zhang Fan, which makes Zhang Fan's fans look forward to it. Zhang Fan's talent has long been known to everyone, and iQIYI's first web series "The Promotion of the Crown Princess" is Zhang Fan's screenwriter.
Although this online drama has now become the hottest online drama, many people still have a lot of recognition of Zhang Fan's storytelling ability.
At two o'clock in the afternoon, the new version of iQiyi was finally updated and maintained, and some curious people entered the website to see what new features had been updated.
"iQIYI members officially launched ......"
"iQIYI turns on the video upload function......"
"iQIYI turns on the barrage function ......"
Enter the website and the onboarding guide will appear immediately. The Beginner's Guide introduces the new features in detail. There are three main changes in this update.
The membership system was officially launched, and the launch of this system made many people curious. Become a film and television member, you can watch VIP videos for free, and members can also turn on the ad filtering function.
The second feature that catches the eye of many people is the video sharing feature. You can upload the video you shot to iQiyi and share it with you.
Not only that, but if your video is popular, advertisers may even be tempted to place ads in your videos. This way you can make money on the videos you shoot.
The third feature is the barrage function, you can also interact with everyone when you watch the video.
The three functions make everyone's eyes shine, after the novice is guided. Many people have also noticed changes to the iQIYI page.
First of all, some resources have a VIP green logo on them. Secondly, the whole page becomes more beautiful and streamlined.
"Finally maintenance is complete......"
In a dormitory of a university, Zhao Tao opened iQiyi. In the past few days, he is watching "The Crown Princess", and he is addicted to it. Although this web series has been released a long time ago, he hasn't watched it before.
Click on the video, and what appears is not the familiar title. Instead, it was an advertisement, and when he saw the advertisement, Zhao Tao looked confused.
"Sister, why are there still advertisements?"
Zhao Tao couldn't help but complain, and an advertisement for a cherry mechanical keyboard was playing on the video.
"Sister, how do you close it. ”
Zhao Tao curiously clicked on the advertisement, and a page popped up at once. Before he could react, a new page had opened.
"Shoppes"
After seeing the shopping mall, Zhao Tao's eyes widened. When I clicked on the ad, I jumped directly to the shopping mall.
"I'll go, this keyboard is on sale now. Great, I'm getting ready to change the keyboard. ”
The nature of impulse buying is shown here, and after reading the advertisement, you go to the official website. When I saw the promotion, I thought I could buy it myself.
A few minutes later, Zhao Tao completed the order. After closing the order page, the video continues to play, and after a few tens of seconds of advertising, the TV series starts again.
"It's a dog, how can there be ads. ”
"It's a real headache to see the advertisement......"
"It's okay, the advertising time is not long. It's better than spending money......"
"If you don't want to see ads, you can open a membership. It's only ten dollars a month......"
"I've already opened a membership and don't want to see ads......"
"It's a funny ad......"
Everyone on the Internet couldn't help but talk about it, after all, this model is the first time it has appeared, and it is very fresh.
At iQiyi headquarters, technicians couldn't help but laugh when they looked at the increasing data.
For them, today is more important. Because today iQIYI began to officially make a profit. iQIYI has been established for so long, and it has been burning money without any profit.
"Director Yang, the number of members exceeded 10,000 ......"
"Director Yang, the new orders for the cherry flagship store have exceeded 1,000 ......"
"Director Yang ......"
All kinds of good news made Yang Yu laugh. It was successful, although it didn't make a lot of money, but overall the result was successful.
In an electronic science and technology city in Shanghai, the manager of a store is excited.
"Store manager, it's ...... broken a thousand"
A salesperson's words made the store manager laugh. This store mainly sells computer accessories. Especially keyboards, they are the main business.
This store, like many stores, has an online store in the Aibo online store. In the past, even if they worked hard to operate an online store, the actual transaction volume in a month was only a few thousand.
A few days ago, the owner of this store learned about iQiyi's new advertising model. With the mentality of trying it out, I placed an advertisement on iQiyi. And today, this ad is starting to take hold.
A cherry mechanical keyboard for promotion, in less than five hours, the sales increased by 1,000. This made the store manager and the sales staff excited.
You must know that the profit of this mechanical keyboard is very high, the promotional price of this mechanical keyboard is 599, and the profit has reached 100 yuan. 1,000 units were sold in five hours, which is unprecedented.
Money, it's all money. Now they're seeing the power of a new type of advertising. Although iQiyi charges six yuan for advertising every time an order is made, this money is completely negligible compared to profits.
The power of the new advertising model is beginning to be revealed, and those who advertise are discovering it. Many consumers click on ads from iQIYI to enter their stores.
This kind of advertising directly leads to an increase in sales, and the data is very intuitive. They can see the data in the background, and iQiyi's background can also monitor the data.
"iQIYI Advertising Sets Off a New Model of Advertising ......"
"iQIYI announced that it will strictly screen advertisers......"
"Network Transformation ...... in a New Model"
"iQIYI began to make a profit......"
"New ...... of Website Monetization Model"
"The advertising monetization model is a regression and a ...... of progress"
The profit model of iQiyi began to be discussed on the Internet, and at the same time, there were more discussions about Zhang Fan. Because iQiyi is Zhang Fan's company, this profit model was also thought up by Zhang Fan, Zhang Fan was mentioned by everyone again, and his fame increased again.