Chapter 152: Tire Kingdom
The small episode at the door will not hinder the interest of the two sides in discussing cooperation, and after reaching a certain level, Han Hao laughed at such a trivial matter. He made up his mind to choose between two barrels of oil, and Sinopec also hoped to win the big customer of Zhonghua Group.
It can be said that the meeting at Sinopec was relatively pleasant, and Sinopec agreed to the proposal to set up a joint petrochemical research institute and put this research institute in Jiangzhou. In addition, the joint venture company will follow the 50:50 equity ratio, with a market-oriented operation model, and the two parties will invest 300 million yuan to establish an original oil company specially built for Zhonghua Group.
In the afternoon, at PetroChina, Han Hao was also received by a high standard, and they also proposed an agreement similar to Sinopec to meet the requirements of Zhonghua Group as much as possible.
In the comparison between the two companies, Han Hao is inclined to Sinopec for three and a half reasons.
First, Sinopec's sphere of influence is in the south, which just covers the scope of Zhehai Province and belongs to half of the host. Most of Chunghwa Group's customers are concentrated in the southern region. Second, Sinopec's "Great Wall" brand lubricating oil market is widely known, and the "Kunlun" lubricating oil market just established by PetroChina has a weak market influence and is slightly inferior in technology. Third, Sinopec promised that in the next three years, the order volume of bus procurement from Zhonghua Group will not be less than 100 million yuan. The last half of the reason is that Sinopec intends to put into operation an oil refinery in Dinghai City, Zhejiang Province, relying on the port, which PetroChina cannot do.
In order to win over Zhonghua Group, Sinopec can be said to have done its best to win this development partner with unlimited potential.
Quickly cut through the mess, Han Hao took advantage of the fact that he was still in the capital, and officially notified Sinopec that he intended to cooperate with him, and the senior management of the two sides signed an agreement of intent.
Originally, Zhejiang Province actively sought Sinopec to build an oil refinery in Dinghai City, after all, Dinghai Port is a rare deep-water port, suitable for the berthing of large oil tankers. Imported oil from the Middle East can be easily unloaded at the port. You must know that a petrochemical project, the investment amount is as high as billions, which is a good helper to boost local GDP.
After taking over Zhonghua Group, Sinopec also officially notified Zhehai Province that it agreed to invest in an oil refinery in Dinghai City, and will make further investments depending on the situation.
In addition to oil products, Sinopec, as a chemical company, is also eyeing the supply of raw materials for automotive synthetic resins, synthetic rubber and synthetic fibers. These are the main raw materials for automotive interiors, tires, bumpers, fuel tanks and other parts, and Sinopec intends to use Zhehai as an automotive base to build a raw material supply chain system.
"In addition to the oil cooperation, we can also jointly develop new synthetic resins and other chemical products for use by component manufacturers, so as to achieve a new type of cooperation that involves the whole process in the development phase. ”
When negotiating with Han Hao, Sinopec boss Wang Tonghai said so.
Why should it take down Zhonghua Group at any cost, because Sinopec will position itself not only as a manufacturer that only sells gasoline and lubricants, but also as an upstream raw material supplier for deep processing.
The establishment of Sinopec base in Dinghai will provide raw materials for the automobile industry in the future, so as to grasp this huge automobile industry market.
At the time of contact with Sinopec, Han Hao also contacted Germany's Continental Group, whose Continental tires were preparing to enter China.
Chung Hwa Group consumes millions of tires every year and has no fixed supplier.
Continental is a good choice, and they also have a partnership with the BMW Group.
Tires are also like car lubricants, and each car power has its own brand. Michelin is a French product that occupies the top position in the world all year round. Bridgestone comes from the base camp of Japanese manufacturers and relies on local car companies to rank among the top three. Goodyear is the queen tire manufacturer of American car companies, German cars love to use Continental tires, Italy has Pirelli, and Korean cars use domestic Hankook tires.
However, for Bo Dongfeng, the mayor of Jiangzhou, he wants to invigorate the Jiangzhou Rubber Factory, that is, the newly reorganized Zhongce Rubber Group.
Founded in 1958, Jiangzhou Rubber Factory is a state-owned enterprise, which supplied bicycle tires for bicycle factories such as Phoenix and Feige in the early years, and later entered the automobile tire market.
However, after the reform and opening up, in the face of the large influx of foreign tire brands, Zhongce Rubber Group, which evolved from Jiangzhou Rubber Factory, was struggling. In particular, Taiwan's Magis and Singapore's Giti Tire compete with domestic tire factories in the low-end market, further compressing the living space of domestic tire factories.
The name of Zhongce Rubber may be unfamiliar to many people in China, but when it comes to its star product "Chaoyang Tire", many people may have an impression.
In the field of domestic tires, brands such as Chaoyang, Triangle, Pullback, Shuangxing, Fengshen and other brands are the popularity laid by the old state-owned enterprises of that year, and everyone fights with each other in the middle and low market. As for the high-end market, it is occupied by foreign brands such as Michelin, Bridgestone, Continental, etc.
"Holding the golden rice bowl, but not having enough to eat!"
When Bo Dongfeng came to Zhongce Rubber Group for investigation, he said angrily.
Jiangzhou is home to China's largest private auto giant, Zhonghua Group, but Zhongce Rubber has not been able to break into its mainstream supply chain, and has only relied on policy to take care of some orders for motorcycle tires.
There is really no way to do this, the market competition is fierce, and Zhonghua Group will not take care of it because of local enterprises, after all, there are many domestic and foreign tire brands to choose from.
The reason why Sinopec is in a hurry to land the Dinghai project is because Han Hao knows from Han Hao that Zhonghua Group is about to invest in a new tire project, and the production capacity is expected to exceed 10 million. This has a great influence on Sinopec's upstream supplier strategy, and they are actively involved in this untapped market.
Han Hao's original intention was to establish a joint venture with Continental Tire to establish a new tire company.
But now Jiangzhou Mayor Bo Dongfeng has a new idea, he hopes that Zhonghua Group will take over Jiangzhou's Zhongce Rubber, and then let Zhongce come forward to make a joint venture with Continental.
"You can no longer hold the old idea that if you are a state-owned enterprise, the national government has the obligation to take care of you for the rest of your life. Now it is a market economy, everything is determined by the market, and the amount of wages depends on whether the products sell well or not.
State-owned shares can be withdrawn or taken a small head, and as long as the enterprise can be revitalized, all measures can be studied. Of course, this is based on the premise that state-owned assets are not lost. ”
Bo Dongfeng made it very clear that Zhongce Rubber must introduce new capital, and Zhonghua Group is the most suitable candidate.
Unlike blindly demanding that the state retreat and the people advance, and calling on state-owned enterprises to withdraw from highly competitive industries, Bo Dongfeng hopes to build a new type of mixed-ownership enterprise. Just like now, the Haizhou Municipal Government Fund where he worked before has invested in Huaxia Industry, and now he has made a lot of profits. As long as the enterprises in which the shares are invested grow, the value of state-owned assets can be continuously maintained and increased.
The government retains part of the shares in Zhongce Rubber, but the position of the majority shareholder is transferred to the Zhonghua Group, which implements the controlling management, and the government shares enjoy the right to dividends.
Even new enterprises can also allow foreign-funded enterprises like Continental to become shareholders, and in the future, Zhonghua Group, Continental and Jiangzhou Municipal Government will jointly hold shares to jointly make Zhongce Rubber bigger.
"The times are developing, and then considering the government's withdrawal and selling the enterprise, it is not in line with reality, and it is difficult to reassure the workers who have worked hard for state-owned enterprises all their lives. Now the government still has shares in it and has a certain right to speak, which is more acceptable to the feelings of employees.
Mixed-ownership enterprises are a new way for the reform of state-owned enterprises in the future, and I think further pilots can be implemented in Jiangzhou. This time, we should boldly add foreign capital to it, as long as it can be good for the future development of the enterprise, it can be considered. ”
For the pilot of the mixed ownership reform, Bo Dongfeng specially came to the office of Zhao Guoping, the top leader in the province, to report.
The reform of state-owned enterprises is a sensitive area in the domestic economic field, and many people now say that the reform of state-owned enterprises in the past few years was too hasty, and many outstanding enterprises were sold out, pushing a large number of laid-off workers into society, causing great social turmoil. The scraping of bones and healing of state-owned enterprises is too tragic, and many employees of state-owned enterprises have silently borne the huge costs of reform.
"As long as it is beneficial to employees, enterprises, and the country, the provincial party committee has expressed principled support. The reform of state-owned enterprises is about to enter the deep water area, and many problems and contradictions emerge one after another, which requires us to have great wisdom and incomparable courage to persistently push forward.
Reform is not a slogan, but a real thing, and it will certainly touch vested interests. However, as long as we adopt an attitude of being responsible to the people and to history, we will certainly win the support and understanding of the people of the whole country.
Personally, I would like to put forward an additional requirement, that is, we must properly resettle the employees who are waiting for work and diversion. I will keep this in my notebook and will do a special spot check in the future. If something goes wrong, I'll use you to make a slap!"
After listening to Bo Dongfeng's introduction, Zhao Guoping made the above instructions.
Getting the sword of Shang Fang in the province, Bo Dongfeng felt a lot more confident, and he began to officially promote the restructuring and reform plan of Zhongce Rubber.
At the beginning, I heard that the company was going to be sold and the state-owned shares were going to be withdrawn, which made many Zhongce employees panic. Later, when I heard that the main body of the reorganization was the Zhonghua Group, the workers were happy again, everyone knew that the boss of the Zhonghua Group was the richest man in the country, and the Zhonghua Group had always been treated as a large enterprise in Jiangzhou.
The municipal government sent people to the enterprise to conduct preliminary research, and many employees expressed their willingness to accept the leadership of Zhonghua Group.
A few years ago, after experiencing the pains of state-owned enterprise restructuring, the workers have long accepted the fact that state-owned enterprises no longer have iron rice bowls, and whoever is more capable of leading everyone to eat will have the final say.
"I can't imagine that the ideological consciousness of the workers is quite high now, and they have resisted the restructuring of state-owned enterprises one after another. ”
After receiving the feedback from the survey, Bo Dongfeng said with a little feeling.
Although it is good to dedicate yourself to the company, you must also ensure that you can eat. Under the harsh facts, the vast number of workers of state-owned enterprises have long recognized this fact.
Han Hao had a neutral attitude towards entering Zhongce Rubber, and he first sent a third-party neutral company such as a consulting company and an accounting firm to investigate it.
As the helmsman of a large enterprise, Han Hao currently hires a professional third-party agency to issue a consulting report for his own reference before making a final decision, and is no longer a big investment with a pat on the head.
The conclusion is that the fundamentals of Zhongce are intact, that is, technology, equipment and management cannot keep up with the international mainstream level. If new resources and new technologies are injected, the future development is promising.
If Zhonghua Group's capital injection, as well as the introduction of Continental tire technology, coupled with the modernization of Zhongce Rubber management, the emerging enterprises may really do a big job in the tire field.