It's not that you can't find a beauty and skincare company that is a little famous and has a certain sales channel, the problem is that it costs more to acquire them.

Looking for some small companies through intermediate service providers, and divesting part of the core business for integration and reorganization is the best choice at present.

Han Chudong likes to be careful with his calculations.

After thinking about it some time ago, he thought that what he lacked most was the sales team and R&D department.

If these two problems are solved, as long as the advertising and promotion links can keep up, you are not afraid of losing too ugly when the time comes.

Not to mention how much money you make, it's almost impossible to lose money anyway, after all, a common mask patent in later generations can earn back the cost by patent licensing alone.

Thanks to the mandatory advertisements of various videos, and also to the ex-girlfriends, Han Chudong knew about the silk mask, seaweed mask, etc., because without the assistance of the R&D team, it still exists in his mind, and he did not apply for a patent.

At present, the dura on the market is made of medical gypsum as the main matrix, and the cold film below carries out cold penetration of the skin, and adds borneol, peppermint and other drugs with astringent, anti-inflammatory and sterilizing effects to calm the subcutaneous nerve and inhibit the secretion of sebum.

Because it is too cumbersome to use, many women do not have the habit of wearing a mask at all.

His mother hasn't used it, and neither has Kiko Mochizuki, which means that it takes energy to cultivate the market, but the top priority is to start R&D and production as soon as possible.

The scale of the rainbow mask company was far from what Han Chudong expected, and if he hadn't liked the name of this company, he might have given up on the spot.

I had a brief chat with Ms. Shopp and learned about some of the sales methods in the beauty market, and also asked about the original sales of rainbow masks.

Then he left Accountant Wang and a lawyer to discuss the details of the transfer with the other party, and he first drove north along the seaside road to inspect another company, named "Miss Lisa".

The skin care brand created more than ten years ago, the founder is called Lisa, the sales area is mainly concentrated in California, the products include toner, cream, hand cream, and the main skin care products with plant aloe vera as raw materials, and the market share is very average.

According to Mr. Clifton Knight, the turnover so far this year is just over $300,000, but his wife loves the company's products.

The company is located in Anaheim, Orange County, also not far from Los Angeles.

Compared with the rainbow mask, this company seems much more formal, with a factory building and a complete production team and equipment, which is not comparable to the production factories of those large companies, but at least it will not be the same as the simple factory full of sundries just now, which makes Han Chudong feel bad.

Thinking about it from another angle, where the price gap is, Miss Lisa's brand founder talked to Mr. Nate and offered $400,000 to transfer the brand, equipment, and product patents.

A small business with a net profit of only 20,000 or 30,000 US dollars a year, the asking price of 400,000 US dollars seems a little more, Han Chudong's idea is to take a look first, he has seen aloe vera mask, and thinks that this company's technology may be a little useful.

……

Deceived by the name.

The founder, "Miss Lisa", is a white aunt, not tall, with a thick waist and a big face, and belongs to a very talkative personality, and has all kinds of praise for her company.

There are not many people in this company, and there are only 23 employees in it.

Unlike the rainbow mask company, which has to sell it itself, it has ready-made sales agents who take the goods from the company and wholesale them to the retailers of beauty and skincare products, and the raw material aloe vera comes from the West Indies and is simply processed into skincare products.

Try the main product aloe vera gel on the spot, it feels pretty good, the smell is relatively good, and it is moisturized on the face.

As for the toner, it's a bit of a glutton, it tastes like a drug, hand cream and face cream, all contain more than 80% natural aloe vera, almost no difference.

Interested in this company, but Han Chudong would never spend $400,000 to buy it, and finally talked seriously with the boss, and got the production agency of aloe vera gel at a price of $9,000 a year, and the machines were bought at their own expense.

He valued the beauty and skincare R&D lab in San Francisco more than these companies, but unfortunately Mr. Clifton Nate had other things to do this afternoon.

I can only rush to San Francisco the morning after tomorrow to visit the beauty laboratory with six years of experience in cosmetics research and development, a total of more than 10 researchers, and more than 40 patents.

……

I went out early in the morning and rushed back to Los Angeles at 12 o'clock in the afternoon.

Han Chudong was hungry, so he took Kiko Mochizuki, who was running around together, to a fast food restaurant to eat hamburgers and fries for lunch.

He asked, "What do you think of my decision, will you make money if you buy the products in Ms. Lisa's company, I mean toner and hand cream?"

Kiko Mochizuki looked at her boss, stopped talking, and said solemnly: "Among the products of that company, I only like aloe vera gel, and I usually go to buy Estee Lauder's skin care products. ”

"It means that my vision is right, if I have money, I really want to buy Estee Lauder and accumulate it slowly. Han Chudong nodded and said, dipped the fries in tomato sauce and put them in his mouth, and continued to ask: "What about the perfume smell on your body, which is also a product launched by Estee Lauder?"

"Well, it's been there for a long time, the Youth-Dew collection, Audrey Hepburn prefers Givenchy's perfumes, and the perfume brand created by Ms. Coco Chanel is also very good, but the price is more expensive. ”

These women are still alive, and every now and then there will be news about them in the newspapers.

The market for beauty and skin care products is huge, and the market for women's luxury goods is also quite huge, Han Chudong's tone is slightly envious: "If you like it, you can buy it, anyway, you can earn money and get a salary." When my company grows, I hope that people will also say that Rainbow's products are very good, and when the time comes, they will sell them at a high price and make money from you women. ”

While eating, he looked at Kiko Mochizuki's face.

She thought that her face was stained, so she quickly wiped it with a tissue, and with a question in her eyes, she said, "And ketchup?"

"No, I'm thinking that after the product is launched, should I ask you to be a model to promote the product, with good skin and beautiful looks, the key is to be cheap. I can't afford to hire a female star, and I don't have the ability to follow Mr. Givenchy's example of having an affair with Audrey Hepburn and hyping up my own brand.

“…… Thanks for the compliment, it's cheap, but I probably can't. ”

Han Chudong knew her character, she had no temper and no opinions, and said to herself:

"I'm the boss, I say you can do it, you can do it, and when the time comes, I'll give you a portrait fee and help me take a few photos as a promotional poster. I will be very distressed to give money to female stars, it is clear that it is just taking photos, it is too expensive, and the recent female stars are really not good, the limelight is still on Hepburn and them......"