Chapter 115 Mergers and Acquisitions

Long Beach is located a short distance south of Los Angeles, with a population of nearly half a million and is one of the satellite cities of Greater Los Angeles.

In Han's early winter plan, Baofeng Electric will develop next year in cities such as Long Beach and Orange County, which are close to Los Angeles and have large populations.

If nothing else, after accumulating enough supporting resources, it will win the entire chain store sales market in California in one fell swoop, increase the market share to a relatively considerable number, and then directly skip the intermediate link buyers, and go to negotiate business with those home appliance manufacturers, so far the development is quite smooth.

I came with the idea of taking the opportunity to explore the market, but Rainbow Mask Company is located in the northwest corner of Long Beach, near the Pacific Ocean, some way from downtown.

At this moment.

Han Chudong turned his head sideways and asked an old man named Clifton Nett, "This is one of the three companies you told me yesterday, right, are you sure that the shareholders are willing to divest part of the business and sell it to me at a low price?"

Mr. Clifton Nate has a unique career as he co-founded a small business M&A and restructuring firm with a friend, including target selection and negotiation and packaging.

The main business on weekdays is to take some low-priced enterprises that have poor performance but have certain advantages, and form more competitive companies after restructuring and packaging, and then sell them to businessmen who are willing to buy them, so as to earn a high price difference.

Take this business as an example, what Han Chudong wants is sales channels and talents with real experience in cosmetics research and development to save time and energy.

After investigating for a while, Mr. Nate chose three companies for him that were on the verge of bankruptcy and could spin off the business, and Rainbow Mask was one of them.

"As long as the right price is given, there is nothing that cannot be traded, and it is about to collapse anyway, and I believe that the shareholders will be happy to exchange some money and come back, and also change the employees so as not to pay high severance costs." Clifton Nate said.

This company is not important, the real value is a cosmetics research and development laboratory in San Francisco, and if it is determined that Han Chudong is willing to spend money on the acquisition, he can get a lot of money from it.

As for the rainbow mask, in addition to some unimportant sales channel resources, there is no technology, and there is no brand heritage.

I really can't find a reason to raise the price, so I just charge the service fee honestly.

Therefore, the bald old man was more calm, and told the truth to the employer who paid him for help.

They were waiting outside the factory for the shareholders of Rainbow Mask Company, and it was not time yet.

Han Chudong nodded and said that he understood.

He stood by the window and looked into the factory, and there was only a production line of various raw materials and an old machine, which had been shut down, and the goods that could not be sold were piled up in the corner.

I am a little worried that my investment will be like this company, in the field of beauty and skin care, it is not difficult to develop and produce links, but it is difficult to shape the brand image.

How to make the customer group accept the new product, and feel that it is effective, willing to spend money to buy, this is the key to opening the market.

The previous two successful projects are a source of confidence for Han Chudong to enter a new field, similar to opening up the toy market with a super magic ball, and he intends to use a new mask that has not yet appeared to knock on the beauty and skin care market and occupy a place in it.

The idea is good, but the preparation stage is cumbersome, and the amount of money required is not too small.

Fortunately, there is already some money in the company's account that can be used, and you can't covet that interest in the bank, and you can only earn more money by finding a suitable project and investing the money.

……

A few minutes later, a pickup truck came.

There are a total of three shareholders of the Rainbow Mask Company, and they all come to discuss business, greet each other after introducing each other, and enter the factory for a tour.

In recent years, more and more companies have entered the beauty and skin care market, and through mergers and acquisitions, some giants with more funds have been formed, and they have frantically advertised to shape their image for promotion.

Customers recognize those brands, small businesses are getting harder, well-known products are not sold, and low-end skincare products are not on sale.

This year has been busy for so long, and the three shareholders have lost a lot of money after settling accounts.

The businessmen who were planning to close their doors and go out of business suddenly appeared and wanted to buy the company, and of course they were very enthusiastic, and no one would have trouble with the dollar bills, so it would be better to recover some losses.

Among the shareholders was a middle-aged white woman named Xiao Pu, she couldn't guess Han Chudong's age, but she just thought she looked very young, even younger than her son.

Suits, ties, leather shoes, and the staff assistants who followed him all told Ms. Xiao Pu that Han Chudong was very rich, and he used his company's products to sell hard:

"I've been using this product since I worked in Maybelline's New York lab, and it's actually the same main ingredient as Maybelline's face masks, but because of a lack of money to advertise, sales are low.

Buy my company, ready to produce, I can assist you, contact raw material suppliers, contact retail stores, there are many old customers who still like this product, you come to smell it, how charming the smell is. ”

Han Chudong opened the lid and smelled it, feeling that it was the smell of Mei Jiajing, which was not as good as the Frog Prince and Dabao.

He personally tried hard films, in fact, they are all similar, which can play a role in wetting the epidermis, but they are a little inferior in terms of product positioning, smell and convenience.

It's not much of an important business, and he told straight to the point: "I don't want machines, factories, and inventory, I just want to think about the name of the company, and some employees with experience in cosmetics sales and production, and they are preparing to start their own business and develop products, which are expected to be launched next year, so I am too lazy to spend time starting from scratch."

Isn't that great? Avoiding the unemployment of many old employees, employees who have passed the interview can come to work in our company, including you, I like the name Rainbow, and I am willing to give you a new job, assist me in promoting the product, and be willing to pay for it...... For 15,000 dollars, you can sell the machinery and inventory at a low price, sublease the factory, and recoup some more losses. ”

“…… I'm sorry, but when Mr. Clifton Nate was on the phone with me, he didn't say that, he said the whole thing. Ms. Shopp seemed a little unhappy, and her mood was on her face.

Mr. Nate guessed Han Chudong's attitude and said:

"I'm Clifton Nate, the one who spoke to you on the phone, and when I contacted him, I only said that it was possible, maybe you misunderstood something.

This scale is obviously not satisfactory to us, not to mention that Mason is willing to offer you a job, and he will invest millions of dollars, and I suggest you consider that no one will ever pay you that much for a company name. I see that the factory has been out of production for a long time, and there is dust on the belts, and you say that the performance is very good, which affects our judgment. ”

“…… It is indeed still producing, but some time ago there was too much production, and the inventory has not been digested, and there are seventeen salesmen who are helping to sell, and they will all be sold soon. ”

No one wants to make it worse.

When Ms. Shopp contacted Mr. Clifton Nett, she did exaggerate the size of the company, otherwise Han Chudong would not have brought Accountant Wang and the lawyers here.

It's just a very small company, how can it have the capital to bargain.

The two sides communicated briefly.

The three shareholders of the rainbow mask company walked not far away to discuss for a while, and decisively agreed to Han Chudong's proposal.

The only requirement is that the company name and logo can still be used until the stock of masks is emptied......