509 The True Purpose of Morita Fukuyama

The big guy was eating happily, and Kipcorey led Fukuyama Morita over.

"Why are you here? You didn't contact me in advance. Lao Liu put down the work of grilling skewers in his hand and greeted him.

"Mr. Simon, congratulations, the coffee beans are in a great place. Fukuyama Morita said.

"Haha, you shouldn't say congratulations to me, you should be to congratulate us. You're still going to be the one with the lion's share of these beans this year, and you're going to make a lot of money. Lao Liu said with a smile.

Fukuyama Morita shook his head helplessly, "We will also be the highest bidder." I think the price of these coffee beans will probably exceed $2,700 this year. ”

"Gee, you shouldn't care about that. No matter how much money I can sell for at auction, I have a limited number of these beans. Your 20% ratio is really the highest in the world. Liu Wenrui said.

"Are you here for my first-grade and second-grade coffee beans? At present, because of the name of this competition, we will also make appropriate price adjustments. ”

"Mr. Simon, I'd like to talk to you now about the future of these coffee beans. We only signed a three-year contract, so I wonder if we can add some more to the contract in terms of duration and share?" asked Morita Fukuyama.

"Of course, we'll adjust the price accordingly. Our company is very optimistic about your coffee beans and hopes to cooperate with you for a long time. ”

Lao Liu glanced at him and nodded, "Actually, personally, I also hope to maintain a long-term friendly cooperative relationship with you." ”

"But as you know, our future cooperation should be more geared towards primary and secondary products. The amount of these coffee beans I produce is really too small, and I will wait another year or two for the newly planted coffee trees to bear fruit, and then we will know what the situation is. ”

Liu Wenrui's reaction did not exceed Fukuyama Morita's expectations. For Liu Wenrui now, his coffee beans are like those flowers, and he has the final say.

The two most important factors that determine the price of a product are quality and yield, and only when these two can reach the corresponding height can your price be raised.

Unfortunately, these coffee beans produced by Liu Wenrui now meet these two points. The quality is very good, just won the championship. Production is very low, and the next situation is that supply exceeds demand.

And Liu Wenrui is not asking for a sky-high price, but letting the market digest it by itself. At this price, it will be a little crazy if you don't get it right. There are many people who are more impulsive when shopping, and they will drive up the price of these coffee beans.

"You try my barbecue first. By the way, this is Harvey, do you know it?" Liu Wenrui said as he handed him a handful of meat skewers.

Fukuyama Kanda greeted Harvey very seriously, knowing is indeed knowing, but he has not really been in contact. Harvey is also currently the official young Zhuang faction in Kenya, and now seeing this posture, he also knows that Liu Wenrui's relationship with him is really unusual.

"Mr. Simon, how many coffee beans are you going to auction this time?" asked Morita Fukuyama after greeting him.

"After a year of accumulation, the total output is only 5 tons. You're going to have a ton set aside here, and I'm going to have to set aside a ton for my own coffee shop and friends. In fact, what can really be put on auction is not even three tons. Liu Wenrui thought about it and said.

"So, you really should thank me. Nominally you only have a 20% share, but in reality you have more than 30%. I'm really kind, otherwise I could have recalculated it according to the amount of the auction. ”

"But you are my first real customer, so I will give you corresponding discounts in terms of cooperation. You've been working in the coffee industry for a long time, so you know the approximate selling price of my first-class beans. ”

"Actually, now I'm thinking about whether to put these first-class products up for auction or sell them at the same price as before. Although the profit of the auction is greater, it will take some of the benefits of my partners. ”

Fukuyama Morita nodded, "Your consideration is very necessary, and from my personal point of view, I actually recommend that you do not put it up for auction, but sell it directly to these dealers." ”

"Because in the future, your coffee bean trade will definitely get bigger and bigger, and at that time there will be a lot of it, and you will need more distributors to help you digest it. ”

"Cheng, then I'll sell these coffee beans directly. Otherwise, I'd have hired someone from Amazon anyway, so I might as well let them do more. Lao Liu said with a smile.

"How much does your company need? I can ship the goods to you first, and then you can pay after we calculate the new price." I trust you at this point, and we're not going to set the price too far. That might as well be auctioned outright. ”

"Mr. Simon, I have an idea, I don't know if I can get the exclusive agency of your coffee beans in Japan, or can I expand the scope of the whole of Southeast Asia or in Asia?" Fukuyama Morita looked at Lao Liu and asked.

Lao Liu was stunned for a moment, and shook his head helplessly, "Your company's mind is not small, and you still have so many things on your mind." ”

Now he knows what Fukuyama Morita is doing today, this is his real purpose, he wants to control the market within a certain range.

This is a new situation, a situation that Lao Liu has never considered. After pondering for a while, "The scope of the whole of Asia is definitely unrealistic, after all, we will do it ourselves in our domestic market." On the Korean side, we will also conquer it ourselves. ”

"So we can look at the issue of agency in Japan and Southeast Asian countries, but I can also be honest with you that we never planned to do that. ”

"If we give you the exclusive right to act as an agent, we will definitely incur some additional costs, and we need to carefully calculate the definition of these costs, so that we can all have enough profits before we can continue to cooperate. ”

"Mr. Simon, we could have talked about this in detail. Hearing Lao Liu's words, Fukuyama Morita smiled.

"It's a good thing to talk about, but I can't really give you any answer right now. We will have to wait for our company to come back before we can determine the price of this agency. Liu Wenrui said.

"Because we put a lot of coffee beans on Amazon for sale, and you also have an Amazon branch in Japan, we all need to weigh carefully what terms are involved. ”

Fukuyama Morita nodded, not minding at all. As long as there is something to talk about, we can always find a balance when we talk and talk.

And with the agent sales of these coffee beans, the company may also gain more share in the future after the production of those coffee beans he produces himself.

When Fukuyama Morita came over, Liu Wenrui's small kebab activity here was actually coming to an end. After all the food was eaten, Liu Wenrui also asked Kipcorey to take Fukuyama Morita to rest, he really needed to think about this agency matter.

In fact, there are also pros and cons to the agency, the good side can sell quickly, and it is also more worry-free. But in terms of profits, there will be some impacts.

However, the benefits are also obvious, as the number of coffee berries acquired in the future increases, the number of UCC that can be differentiated will be even greater.

This thing can indeed be done, but how to do it, what kind of price and share to determine, and how to communicate with Amazon must also be carefully considered.

At present, he has some considerations that he does not understand, and there are too many things in terms of details. Then he didn't think about it, he still waited for Chen Cheng to come back, called Xiao Wang too, and held a serious meeting to study it.

glanced at his baby girl, and played happily with his friends again. Play is her daily routine, her energy is too strong, and she must be consumed at night to be able to sleep peacefully.

"You said that coffee beans were not easy to sell in the past, which was very sad. Now that coffee beans are selling well, why are you still so worried?" said Lao Liu after rolling around on the bed.

"So what are you doing with hypocrisy, it's nothing more than earning more and earning less. It's easy to do, and you don't have to be in a hurry. Wang Shasha said indifferently.

"I'm in a hurry, I'm afraid that others will take advantage of me, and as soon as someone takes advantage of me, I will be in pain. Lao Liu said pitifully.

Wang Shasha rolled her eyes, "Isn't this a normal thing, and it is impossible to really cancel the middleman." It's okay at home, but what are you doing with these foreign markets?"

"Even if you are looking for e-commerce cooperation, it is only in a narrow sense that there are no middlemen. Because these e-commerce companies are originally middlemen, they also need to give them service fees and storage fees, which is just a matter of proportion. ”

"Isn't China also looking for those three e-commerce companies to cooperate in the future? Otherwise, let's do it ourselves, when will the cost of that store be earned? ”

Lao Liu nodded, "I also know this, but I'm just a little picky." ”

Wang Shasha glanced at him, "You can give Harvey and them so much profit, what are you afraid of? Sell more, it's better than worrying about it ourselves." ”

"Anyway, it's just a matter of price, and when the time comes, I'll talk to the big brother about it." The last purchase of coffee berries has doubled, and by the next harvest season, this number is expected to increase again. ”

"It depends on whether the Tanzanian side can cooperate with me. In Kenya, four to five hundred tons of coffee beans can be obtained each harvest season, which seems to be the limit. Lao Liu said with a smile.

"That's it, so don't think about it so much. Do you think Lulu and the second brother can make it?" Wang Shasha came over and turned on the gossip mode.

"Hehe, I'm thinking about it too. In fact, it's almost Lulu now, as long as Lulu nods, the second brother will definitely have to be happy. Lao Liu was also interested.

Gossip seems to be in nature, anyway, the two of them were still talking about agency just now, and now they have gone astray.