"Mr. Han, the integration of production, education and research is the goal that we have been pursuing in Huaqing University. Pen, fun, pavilion www. biquge。 InfoWorld-renowned universities such as Stanford University and Massachusetts Institute of Technology have made considerable achievements in the integration of industry, education and research with enterprises.

In the future, the door of Huaqing University will be open to you as much as possible, as long as you can continue to discuss the integration of industry, university and research with our university. China's scientific research achievements must be transformed into benefits in order to realize their greatest value. ”

Chen Chunjie, president of Huaqing University, said.

This ABS achievement, Zhonghua Group spent 8 million yuan to buy from Huaqing University, and also promised to give the other party a 15% profit share for the next 10 years.

If the ABS project can be mass-produced and promoted by Zhonghua Group in the future, it will become a successful cash cow for the integration of production, education and research of Huaqing University.

Even if it fails, Huaqing University will not lose much, after all, the funds for scientific research projects come from state grants, and now 8 million cash has been returned.

"I admire the scientific research strength of Huaqing University, and it really deserves to be the first university in science and engineering in China. In fact, when I applied for the college entrance examination, I thought about filling in Huaqing University, but in the end I found that I just thought about it, and the admission score was too far behind. ”

Walking into the campus of Huaqing University, you can immediately feel the rich scholarly atmosphere, where the national college entrance examination champions are gathered, and every student is a well-known student in the local area.

On the other hand, Han Hao only went to an ordinary college, and he belonged to a very ordinary candidate in the same class. To be honest, Han Hao is still very envious of the students who can be in Huaqing Garden, they are all well-deserved sons of heaven.

"It seems that we at Huaqing University have missed out on outstanding students that we have not met in a century, but there is a chance for your wish to come true. Next year, Huaqing University will officially open the enrollment of China Executive MBA (Executive Master of Business Administration), which is a more advanced program than MBA, and students need to have many years of practical work management experience to apply. At your level, Mr. Han, admission without examination is a sure thing. How about it, are you interested in studying EMBA at Huaqing University and becoming an alumnus of Huaqing?"

Unexpectedly, Han Hao simply sighed, and there was really an opportunity to enroll, and it seems that it is a good opportunity for many people to study EMBA at Huaqing University.

"I would like to thank Huaqing University and President Chen for their kindness, but unfortunately I have limited time and cannot spare time to enter the campus to study with peace of mind. It's like this time tomorrow, I'll be in Nangui for another event. Students like me are probably the type of people who are most expelled from school. ”

The wish is very good, but the reality is very skinny, and Han Hao really can't find time to participate in such further study.

"Don't be in a hurry to refuse, the class starts in July next year, and you still have a year to think. We at Huaqing University have not taken the initiative to invite a student to study for a long time. ”

Not to mention anything else, with Han Hao's outstanding operational ability, it is an honor for the school to attend the first EMBA class of Huaqing University. Therefore, President Chen of Huaqing University did not hesitate to take this opportunity to throw an olive branch invitation to Han Hao.

Thanks to the smooth cooperation on the ABS project, Zhonghua Group and Huaqing University signed an in-depth strategic cooperation agreement, and Huaqing University will set up master's and doctoral research stations in Zhonghua Group to deepen cooperation in the integration of production, education and research.

At the same time, Huaqing University recommended 12 outstanding undergraduates to Zhonghua Group, many of whom gave up the opportunity to study abroad and planned to devote themselves to industry to serve the country and apply their studies.

"The school agreed that we should work for a year and then apply for a graduate program based on our interests. Although there are good opportunities to go abroad, we can also pursue a postgraduate degree at home. Now that Zhonghua Group is developing rapidly, there are many pioneers with practical experience in the Automobile Research Institute, and we feel that we can learn more. ”

So said a graduate of Huaqing University who voluntarily gave up the opportunity to go abroad.

As the top science and engineering university, Huaqing University also has unspoken rules about the flow of graduates. First-class graduates study abroad, and the main destination is the United States. Second-rate graduates work directly, getting coveted positions in the capital. Third-rate graduates can't go abroad and can't find good jobs, so they have to stay in school for graduate school.

Now Zhonghua Group has a good development platform and a good salary package, so it has begun to attract graduates from first-class universities in China such as Huaqing University.

At the end of his trip at Huaqing University, Han Hao flew to Nangui Autonomous Region on a late flight, and he will attend the formal cooperation signing ceremony between Zhonghua Group and Wuling Group.

After nearly a year of hard work, the two sides finally cleared the obstacles and stood together, opening the first case of a private automobile enterprise restructuring a local state-owned large automobile group in China.

Unlike other small local automobile factories, Wuling Motors is a large regional state-owned enterprise with a production capacity of 150,000 units and an actual sales volume of nearly 100,000 units. However, due to its location in southern Xinjiang, on the edge of China's automobile map, and the inability of local governments to invest too much, they gradually lost in the increasingly fierce market competition.

Compared with other micro-car companies, Wuling has not found a foreign joint venture partner, and has lagged behind in technology input. In particular, the light of China has sprung up and seized a large number of market shares, and Wuling's sales have been squeezed and have been declining.

If you don't take the initiative to find foreign aid, the brand Wuling will decline, so after comparison, Zhonghua Group defeated SAIC-GM to become Wuling's final choice of savior.

China Group will inject cash to improve Wuling's capital structure, provide it with liquidity, and support its B-share listing. In addition, the company will provide a 1.2-liter engine and Huaxia Light chassis technology to Wuling, and the two companies will jointly develop a new generation of micro-car products.

As one of the few large-scale industrial groups in the Nangui Autonomous Region, Wuling is naturally valued by the local government. This time, it signed a contract with Zhonghua Group, and Wei Changqing, secretary of the Autonomous Region Party Committee, personally attended the scene to support.

"Mr. Han, our Nangui government fully supports Zhonghua Group's investment in the local area. The autonomous region has completed communication with the China Securities Regulatory Commission, and as long as Wuling's capital structure improves, it can be included in the waiting team for B-share listing. In the future, you will develop the ASEAN market, and our Nangui is a very ideal springboard. ”

The Nangui Autonomous Region is located on the border between China's southern Xinjiang and Vietnam, and China is preparing to join the WTO, when ASEAN will negotiate with China on the issue of a free trade zone.

For Nangui, the China-ASEAN Free Trade Area is a strategic opportunity related to future development, and it can only succeed and cannot afford failure.

Therefore, the cooperation between Zhonghua Group and Wuling will inevitably use Wuling's production base to develop the ASEAN market in the future.

"Wuling's current production capacity is underutilized, and we at Chunghwa Group will transfer 60,000 units of production capacity, of which 20,000 units will be exported to ASEAN. ”

Han Hao admitted that one of the main reasons for the reorganization of Wuling was to target the ASEAN market.

Nangui borders Vietnam, the use of CKD mode to import parts can greatly reduce costs, Zhonghua Group's motorcycle business in Vietnam has achieved the first market share, now is the time to strike while the iron is hot, export the light of China and QQ such micro-cars.

Vietnam's industrial base is backward, and Huaxia motorcycles have barely achieved more than 90% localization locally, but for cars, Vietnam is like a desert without any soil.

Therefore, Wuling's production base is very important to Han Hao, as long as half a day can be shipped from Wuling factory to Vietnam, which is a unique geographical advantage.

"The export target of 20,000 units is a bright spot at the moment. As far as I know, no domestic automobile export company has exceeded 10,000 units, and Zhonghua Group is once again at the forefront of its domestic counterparts. ”

Secretary Wei did research before he came here, so he was very surprised to hear Han Hao's target.

"Vietnam is our main market, but the 20,000 target includes Laos, Cambodia, Thailand and other countries. Using our motorcycle sales network, we have established a distribution channel for cars in these countries. If the future goes well, if China and ASEAN can reach an early agreement on free trade, then a five-fold increase in sales will not be a problem. ”

Huaxia Light and QQ tried to export to Vietnam and gained popularity among the locals, this cheap and durable car is the best choice for many people after upgrading from motorcycles.

"Like China's accession to the WTO, the future is bright, but the road is bumpy. There are many differences between us and ASEAN, and it is estimated that it will be difficult to reach a consensus in the short term. ”

China, a huge trading entity, poses an invisible threat to ASEAN countries. They want to get closer to China, but they are also afraid of being swallowed up by Chinese assimilation, and each country has different demands.

When China joined the WTO, it suffered a loss within the EU, and this time it will be ASEAN's turn to suffer a lot of challenges.

As the leader of Nangui, Wei Changqing obtained more and more accurate information.

If the China-ASEAN negotiations take longer, the longer the Zhonghua Group's dependence on the Wuling base will be, because the Zhonghua Group will not invest and set up factories in ASEAN as soon as possible, which is a good thing for Wuling's development.

ASEAN is a market that Han Hao values very much, although the Japanese auto giants have been entrenched in it for many years and have basically formed a monopoly position. European and American companies such as GM, Ford, and Volkswagen are unable to get involved, but Han Hao is not afraid, and the route of encircling cities in rural China can also be used here.

Cheap, practical and easy-to-drive cars will be a hot spot for ASEAN consumers, in line with the situation in China. Starting from the economic micro-car and gradually penetrating upward, this is the strategic direction set by Han Hao.

The official signing of his name on the cooperation agreement marks the official acquisition of 51% of the shares of Wuling Group, and from now on, Wuling will be included in the Chinese family and become one of the new brands.

Although Zhonghua has the Huaxia brand, which focuses on the field of micro-cars, Han Hao's attitude towards Wuling is a semi-independent stocking attitude. It is impossible for Huaxia Micro Car to monopolize the entire micro car market, so the remaining part will be captured by Wuling. He did not limit that the Huaxia brand occupies a relatively high-end position, while Wuling focuses on the low-end, even if it is two brands that belong to the same group, they face direct competition in the market.

"It's not bad to have healthy competition internally, which can give our Huaxia brand a reminder and don't get carried away. For others to think that I will seal the Wuling brand, it is really nonsense. Wuling has a certain brand value among domestic consumers, especially when we cooperate with the local government, we promise that we will not give up the Wuling brand, so Wuling will operate as a relatively independent brand. ”

Many people think that Han Hao just likes Wuling's production base, and the brand Wuling will be treated coldly. In this regard, Han Hao made the above response.

Wuling met Han Hao when signing the contract and once again expressed the hope that Zhonghua Group could support Wuling in developing the car industry. In this regard, Han Hao's answer is that after 3 years, Wuling has made achievements, so he will consider supporting Wuling to develop the car business. Before that, I hope that Wuling can focus on the development of the field of micro cars and do not forget its main business.

The car, which is known as a project that can only be done by college students in the automobile industry, has attracted countless manufacturers.

Far away in Russia, Andrei finally received the pickup trucks he had been dreaming of, and the pickup trucks made in China and sent to Russia were finally approved for sale in China after a long period of certification by the Russian side.

Compared with such a micro aspect of the light of China, pickup trucks are the most scarce commodity in Russian land. Russia is vast and sparsely populated, and pickup trucks have a place to use, and they can transport goods and people in one step. In particular, excellent freight capacity is what Russian consumers value the most.

The price of Huaxia pickup trucks is 1.2-18,000 US dollars, which is 55% cheaper than imported Toyota pickup trucks, which attracts many Russian consumers who pursue cost-effectiveness.

"The quality of Chinese goods is not good, you see that the DVD I just bought was broken in less than half a year, cheap and not good!"

Many domestic unscrupulous people dumped China's inferior products into Russia to earn rubles, and as a result, the first few batches of people made a fortune, but in just a few years, the reputation of Chinese products has been ruined.

Therefore, when they heard that it was a commodity from China, the first reaction of many Russians was to shake their heads and refuse.

"Vasily, have you forgotten that you used to praise me for the good use of the Panda motorcycle you bought from me? Just as God created man, there are good people and bad people, and it is very irrational to kill everyone with a stick.

If you haven't been to China, you'll find that China is very different. They are more dynamic and hopeful than Russia. ”

Andrei said to his compatriots.

"Oh, the Panda motorcycle is the only exception, it's the best product I've ever used from China, not one of them. It is not even inferior to imported Japanese motorcycles, but the price is only half of the price of the other party. Who knows what Chinese made such a great product!"

Vasily, who was full of complaints about Chinese goods at the beginning, immediately changed his attitude as soon as he heard about the Panda motorcycle.

"See this familiar car logo? This pickup truck is also a new product made by the powerful Chinese that you don't know!"

"No, don't they just build motorcycles, they also build pickup trucks? Let me go to the cab and see if this pickup truck has the amazing energy of a motorcycle. ”

In order to adapt to the cold climate of Russia, the pickup trucks exported to Russia are specially made of cold-resistant treatment, which is specially optimized for this relatively large market.

"This is similar to the old Ivan's imported Toyota pickup truck, the gap is about 20%, but considering the price of half the cheaper, I really can't find anything wrong! Now the only question is how long it will break, you must know that Toyota pickup truck is known as a universal tool car that can't badly. ”

After trying the car nearby, Vasily got out of the car satisfied.

This Panda pickup looks very similar to the Toyota pickup, with only some local differences, and it is almost impossible to tell if it is not for the different brands.

Huaxia pickup began to enter the Russian market under the name of Panda brand, and soon won the recognition of consumers in foreign countries with its super cost performance.