Han Chudong has repeatedly expressed his intention to acquire Christine Dior, and the price has also increased slightly.

In November last year, he successfully impressed the Dior family by taking a stake in Christine Dior by way of financing, getting 20% of the shares, and then he accidentally talked about another deal.

Mostly due to poor sales performance, Christine Dior took the initiative to spin off the beauty business, independent of the fashion business, in an attempt to join forces with Rainbow Beauty to create a new beauty brand and develop independently.

Even the name has been negotiated, and there is a high probability that it will be called "Dior Rainbow".

Han Chudong didn't care about which word came first and which word came last, thinking that he could use Christine Dior's influence in the fashion circle and upper class consumer groups to drive the fame of Rainbow Beauty Group and establish a high-end status.

This kind of cooperation that is beneficial to both sides is naturally easy to discuss.

I met with Mr. Louis Ullier, the CEO of Christine Dior, during the auction of the license to the mask paper, and then through several phone calls, they discussed the acquisition of shares from the company's shareholders at a valuation of $160 million, and finally raised funds at a valuation of $170 million.

This transaction has not helped Han Chudong make money for the time being, but has lost part of it.

Meet Louis Ulliel again tonight, just in time for Dior's press conference, and then meet at a restaurant near Beverly Hills.

He was accompanied by executives from both sides, a total of seven people, who sat at the long table and ordered their own dishes.

Han Chudong regarded himself as the host, ordered two bottles of Château Margaux red wine, produced in 1964, and was recently talking to the owner of Château Margaux about the acquisition.

After drinking a few red wines from the World War II period, he found that the red wine had been stored for too long, and the taste was not as good as the new wine that had just come out in recent years.

After greeting the CEO, product director, deputy financial director, and a shareholder, seeing that there were so many people from Christine Dior, Han Chudong subconsciously felt that he should be able to get a result tonight, he only brought the senior vice president of Rainbow Beauty, and the assistant Arthur who accompanied him to the seat.

Now.

Han Chudong ended his politeness and asked tentatively: "My people have talked carefully with you several times, and the current agreement is acceptable, right?" Just a few days ago, I just had an unpleasant falling out with a partner in the video game business, and that guy wanted to steal the patented products that belong to us together, so I think if there is any dispute, it is better to settle it before signing the contract. ”

"That's why we have come to meet with you tonight, and after the shareholders, including Mr. Alain Mahler, we have reached a preliminary result, and we are willing to accept the cooperation plan of 75 percent of your company's shares and 25 percent of our shares. Louis Ulliel CEO said, the English accent is full of French, if you usually meet, you may ask Han Chudong about the betrayal, but today's meeting is more formal and not suitable for small talk.

Since the end of last year, Christine Dior's company took the initiative to talk about divesting the beauty product line for cooperation, and Rainbow Beauty quickly gave two options under the instruction of Han Chudong.

One is to cooperate in the development of products, share part of the publicity channels, and then put them in Christine Dior's store for sale, and wait until two years to get the authorization to produce soft masks, but to give a patent license fee for the purchase of mask paper, Rainbow Beauty has a 50% stake in the new company.

The second is to cooperate in the development of products, sharing part of the publicity channels and sales channels, which are not only sold in Dior's stores, but also placed in all the store counters of Rainbow Beauty, and sold as high-end products of the same grade as the ex-boyfriend series of skin care products and rainbow series cosmetics, while Han Chudong occupies more shares and gives the opportunity to produce soft masks for the new company in the future.

Judging from what Louis Ulliel said, Dior obviously chose the second cooperation plan, which was expected by Han Chudong, after all, Christine Dior has the ability to develop new products alone, and what is currently lacking is only sales channels and a more professional and powerful marketing team.

To put it simply.

At present, Christine Dior's beauty and perfume project can only provide a profit of about two million US dollars a year, and cooperating with Rainbow Beauty, although it has fewer shares, it is possible to raise the amount of profits and use the fame of Rainbow Beauty to drive its own development.

From the perspective of market sales, the beauty and perfume line is the secondary business of Dior, and its current market value is mainly supported by the clothing accessories business, which belongs to the top category of the industry, which is why Han Chudong was eager to invest in it at that time, making up for the shortcomings of Gucci, Hermes and YSL.

If it was really just a notification of which cooperation plan to choose, then there would be no need to meet tonight at all, so Han Chudong didn't show any joy at all and waited quietly for the following.

Really.

The minority shareholder of Dior, named Alain Mahler, told: "We are willing to cooperate, but there are still some problems in terms of funds, and it is the fairest way to calculate the initial investment according to the proportion of shares, but you ask us, who own 25% of the shares, to bear 30% of the investment, neither the Dior family, the majority shareholder, nor I can accept this condition." ”

Because Han Chudong is a shareholder of both parties at the same time, he was naturally excluded from the discussion of Dior's shareholders.

If the new brand Dior Rainbow is established, it is expected that the initial investment will be 10 million US dollars, which will be used in publicity, research and development, renting office space, etc., and the 5% apportionment amount will only be 500,000 US dollars, Han Chudong replied with a smile on his face after listening to it: "OK, then according to your meaning, I will pay 7.5 million US dollars, so it's okay, right?"

"There's something else, and we want you to make some promises in terms of performance. On top of that, Dior's beauty business, which is relatively profitable, is relatively stable, but you don't have anything but sales channels and this money, so I want to increase our stake to 30 percent. ”

"Don't forget that my products overlap a lot with yours, and all that's missing is perfume, so if I'm not a Dior shareholder and want to help Dior improve its performance, there's no need for this collaboration." ”

Han Chudong knew in his heart that this was just CEO Louis Ulliel bluffing himself, and he didn't intend to regress at all, so he shook his head and continued: "Just because I can help you open the U.S. market, this point is worth five points of shares, and I insist on only giving you 25% of the shares......"