Despite cultivating its own three-party competitors, Rainbow Beauty's marketing strategy is still quite successful, but the publicity cost is more than twice that of L'Oréal in France, which makes Han Chudong very distressed.

Roadside billboards, buses, airports, train stations, ...... Hundreds of millions of dollars in advertising expenses have been burned in most of the year, and it can be said that high sales are maintained with high exposure, and there are not too many loyal customers themselves, so it takes time to cultivate a fixed customer group, and more importantly, the popularity is not wide enough.

Rainbow Beauty has benefited from a perfect start and has grown rapidly, and under this premise, Christine Dior's company naturally needs to pay a certain price if it wants to take a ride.

Han Chudong, as a shareholder of Dior, whether it is the CEO of Louis Ulliel or the other three Dior executives present, they all regard him as a partner and friend to make, rather than an enemy.

In addition, the previous rounds of negotiations have been almost negotiated, so Han Chudong insisted on not giving in, and finally cooperated according to the negotiated conditions, the only change is that he has 500,000 US dollars more, and Dior has 500,000 US dollars less.

After quickly chatting about business matters, everyone at the dinner table relaxed and the topic gradually relaxed.

CEO Louis Ulliel remembered something, asked people to get a delicate suitcase, opened it and saw a total of six bottles of exquisite perfume in different colors, he told Han Chudong: "A small gift, you can give it to your mother, or your girlfriend, as far as I know, you are not married, right? If there is a lucky young lady who can get your attention, it is really lucky, Miss Denise of the Dior family admires you very much, and she has asked me many times about you." ”

Smelling a hint of unusual flavor from this sentence, Han Chudong instantly became vigilant, and asked in surprise: "Could it be that you want to marry me, I am 100% advocating free love, but I haven't considered these aspects, I can only say sorry for Miss Denise's kindness." ”

Without the slightest hesitation, he refused directly.

Since he made his fortune, many people have tried to mediate one after another, including official bigwigs in Washington and entrepreneurs who are also wealthy.

At the beginning, Han Chudong liked to refuse ambiguously out of politeness, and he didn't make his words clear thoroughly, so he was almost called on a blind date, and the other party had already booked a restaurant and asked him to meet in the restaurant directly.

Since then, he has no room for manoeuvre, and every time he hears it, he decisively shakes his head in refusal.

is very self-aware, Han Chudong also knows that he is good for nothing except money, especially in terms of personal feelings, a little indulgent, and does not belong to the category of a good man, let alone have the confidence to be a good husband.

In this way, the original intention of people wanting to marry him is very debatable, and it is likely that they are coming for money and influence.

Han Chudong doesn't want to live with a woman who has no feelings at all, and he doesn't want to have more troubles for no reason, there will definitely be a prenuptial agreement, but he doesn't have to worry about his wealth being robbed, but if the old man encounters a problem, help, trouble, don't help, it's not good.

He felt that influence and status could be accumulated by himself, and there was no need to rely on anyone, and marriage or something became a purely unnecessary link in his eyes.

This answer was expected by Louis Ulliel.

It's just because of the request of Dior's chairman that he reluctantly mentioned it in front of Han Chudong, and he was only responsible for bringing the words, and it had nothing to do with Louis Ulliel whether he succeeded or not.

He smiled and didn't speak again.

Since Han Chudong landed in Gucci last year, he has been using his financial advantages to tear down and rebuild like a real estate businessman building a building, expanding one brand after another, some of which only hold a small number of shares, and some of which are directly controlled, and the ambition is obvious.

It's not hard to spend money on people, but the hard thing is that since the acquisition of companies such as Gucci and YSL, it has really increased the performance of these two companies, and they haven't even fired too many employees, causing negative news.

One of the reasons why these European luxury companies are stuck in the bottleneck of development is that there are too many European workers with average efficiency, and the cost of human resources has not been reduced, plus quarterly dividends to shareholders, it is too difficult to expand, the number of employees in Dior alone is as high as 9,000, and Gucci also has 4,000 employees.

Han Chudong has decided not to recruit people in Europe, and will open a new factory in Asia, he buys the company to make money, not to do charity, and he has not fired too many workers is already very kind, ready to digest the surplus labor internally.

Capable and powerful, it is not surprising that he is targeted by the current head of the Dior family.

One meal was eaten for almost two hours.

During the period, from football games to racing, and then to those female stars in Hollywood and Europe, even the education of children was confusedly introduced, and the process was quite pleasant.

The preparatory work for the new brand Dior Rainbow will be carried out after the official signing in the near future, and there should be no twists and turns during the period, in fact, there are indeed none, and Han Chudong saw the formal contract on his desk two days later......

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ABC, which has a market capitalization of about $2 billion, once again sent Han Chudong an invitation to participate in a news interview.

Han Chudong has only been interviewed by newspapers and magazines a few times, and has never participated in a real TV interview, this time the American radio station successfully attracted him with a 7% discount on the advertising cost as a bait.

Morning news program.

When the broadcast started at seven o'clock, it happened to be the prime time slot when people got up but didn't work yet, and it is said that the national ratings were as high as 10 million.

Someone who turned on the TV this morning was attracted by the headline that read, "The super-rich man from the slums – Mason Han."

Many people know his name, but the people who can really recognize Han Chudong after seeing him can be said to be pitiful.

Putting aside the symptoms of face blindness of whites and blacks to yellow people, ordinary middle-class and low-income people will not care about the news of the financial sector, of course, it is rare to see Han Chudong's photos, after various news bombardment, Han Chudong is very famous among high-yield groups.

After being attracted by the title, many people choose to sit in front of the TV while brushing their teeth or eating breakfast.

I only heard the outstanding-looking hostess, wearing a low-necked V-shaped short sleeve, looked down at the information, and then asked: "Mason Han, can I call you Mason?" To be honest, I have never interviewed a super-rich person like you, and now I am really, really excited, can you tell everyone what your life was like in Los Angeles Chinatown?"

……