When a script is completed and the intention is to shoot, the employer pays the director's coffee and the actor's cast.

For example, to make a comedy, if you invite Xiao Shen Yang to come, maybe it is only 10 million, and if you invite Zhou Xingxing to come, it may soar to 200 million!

It is not that Zhou Xingxing's salary is worth 200 million, but the joint effect of personal value.

A large part of this personal joint value is propaganda.

Film promotion, the noun explanation is to use marketing thinking to position the film, operate through a series of publicity means, amplify the advantages and characteristics of the movie, promote it to the public, improve popularity, and generate income for the film.

Why use Big Star?

It comes with a publicity effect!

Not to mention anything else, if the starring role of "The Story of Two Donkeys" is Ge You or Huang Xiaoming, how much money do you think Huayi will invest in publicity?

The same two million publicity costs, different cast levels, and different publicity effects are also different!

You voted for Uncle Ge for 2 million, and when the movie is released, there will be a bunch of media spontaneously helping to promote it, Lu Xiaoran...

There are also media interviews, first of all, there are a few on the scene.

"Lu Xiaoran, what are your expectations for the box office of this movie? Is it possible to surpass "Crazy Stone"?"

“... How can this be compared, the film schedules are different, "Stone" was released in 36 cities at the same time, "Let's See" was only released in 19 theaters, and the genre is also different, "Stone" is a black comedy, "Let's See" is more absurd, however, both are good movies!"

"And what do you expect from the box office?"

“... I think there can be 5 billion, what do you think?"

"Uh..."

"Now movies are a bit box office-only, I think "Let's see" is a good movie first, and then we will talk about its market performance, but I really think the box office should not be too bad, its whole story is very absurd and humorous..."

"Can you give us a specific number?"

"Okay, then 20 million, you go back and write!"

The reporter was a little embarrassed to withdraw the microphone, but he was already satisfied...

At the same time, he still has a good impression of Lu Xiaoran, knowing that this is the point that can attract the attention of readers the most - publicity, you must say big things!

It must be high-profile, otherwise it will give people a feeling of lack of confidence.

This is the same as the big black bull boasting that "Sky Hunting" surpasses "Wolf Warrior 2", it is all a strategy!

Do you think he believes it or not?

No matter what Lu Xiaoran thinks in her heart, but the premiere publicity, there is still a wave of blowing...

And in the entire crew of "Let's See", only Lu Xiaoran is a little famous, except that he is Huang Lei, Huang Xiaochu is busy with his daughter-in-law at home and has no time...

Then, the whole scene seemed to be Lu Xiaoran's personal meeting, the director and the film were completely ignored, and finally someone asked about the movie itself, or if Lu Xiaoran had read the original book...

"Of course, you have to take a look, understand the essence of the original book, and then compare the adapted script, so that it is more convenient to shape the characters. ”

I thought the reporter was going to ask about the difference between the original book and the movie, but the next question was 'Your scandal with Tangtang'...

Lu Xiaoran kept smiling and said, "We are now at the premiere of "Let's See", can you ask some questions related to the movie?"

......

Finally finished the reporter's Q&A time, Lu Xiaoran looked at Director Li Dawei, and then asked, "Director, have you ever encountered this situation before?"

“... Are you saying that they are all asking actors, and no one cares about the director?"

"Yes!"

Li Dawei smiled heartily: "This is a very normal situation, stars and actors are the carriers of the work!"

"This kind of scene will always belong to stars and actors!"

"Then it's not like you don't ask a word, right? The filming of "The Story of Two Donkeys" is very hard, a group of us I was in Qinling for half a year, and this work was born!"

Li Dawei shook his head and didn't say anything more...

Tsk, no wonder Wen Chang became so crazy later - all around you, it's easy to breed a feeling that I'm the center of the world!

......

In the entire June file, only one "Pirates of the Caribbean: The End of the World" has a sale.

It is true that the first six days won 51.95 million box office results...

The release schedule of "Let's See" was not very good, and it happened to be the second weekend when "Pirates of the Caribbean: The End of the World" was raging...

However, in the past few days, all large-scale commercial productions, especially traditional Hollywood commercial films, generally have a total box office score of up to three times the box office of the first weekend - "Titanic" is a monster that violates all commercial laws...

Ten days after its release, the box office of "Pirates of the Caribbean: The End of the World" has reached 110 million, showing a weak phenomenon.

So, from this point of view, the opponent of "Let's See" is only a weak "Pirates of the Caribbean", which seems to be good?

Huayi's distribution strength is really strong - they have reached a long-term strategic cooperation with as many as 36 theaters, sprinkled with water, and more than 20 theaters will be released simultaneously.

Then, the results of the first day were released - 680,000...

This result is not too good, but it is not very bad, without much publicity and promotion, there can be 680,000, slightly increase the publicity, and it is still possible for the box office to break 10 million, for example, make up a few news:

""Let's see" surpassed "Pirates of the Caribbean" on the first day, and another "Stone" is about to set sail?

"The low-cost comedy "Let's See" won nearly two million box office on the first day, and the director frankly learned "Stone"...

You must touch porcelain, which one?

Crazy Stone, of course!

As for the first day's 680,000 - not nearly 2 million if rounded!

Anyway, when Lu Xiaoran saw the news, the whole person was confused: "It's right for Chinese movies to be made like this!", "Ten reasons why you have to watch "Let's See"...

There are also a lot of discussions on the Internet:

"Telling special stories in special times in a funny way, the director seems to want to express a lot, but unfortunately he doesn't dare!"

"The story of a naughty young bad boy and two donkeys laughing and scolding grievances and hatreds, I like the part where Lu Xiaoran and Hei Qi put their hearts together..."

"I saw the feeling of "Golden Age", Lu Xiaoran's one-man show was awesome, and sooner or later he would win the best actor!"

Of course, there are also criticisms:

"The conflict between the collective and the individual is so weak that it almost becomes the backdrop for a light comedy. Then the conflict between man and donkey looks boring. The environment did not succeed in showing the mysterious component, so the donkey seems too magical, and such a film is undoubtedly a failure..."

"It's funny, but in the end it turns a little stiff, how can you be in awe of life?"

The views on the Internet are summarized in one sentence: slightly bland, a lot of metaphors...

It's like a lot of chapters, a little watery, but you taste, you taste, you can read the words 'quite interesting' between the lines...

However, Lu Xiaoran really thinks that the publicity is a bit too much, why is it 2 million on the first day, is it really that everyone can't check the box office?