In response to Lu Xiaoran's doubts, Zeng Guangxian patiently answered:

First of all, the box office information is updated once a week, and if you want to see real-time box office information, no way;

secondly, the box office is something that can be stolen, and it can be faked;

The most important thing is that more than eighty percent of domestic films have the problem of box office injection.

It can be said that boasting about the box office has become a common trick in movie promotion, and some films can even inject more than half of the water!

The reason for this is nothing more than artificially creating a movie-watching boom to attract more audiences into the theater.

Usually, the first week of the box office is the most likely to be tampered with, because this is the time when the freshness and attention of the movie is the highest, and if the box office is booming, it will greatly enhance the subsequent market appeal.

After 04 years, the official rolled out a software system to calculate the box office through the Internet, and it was the Film Special Fund Office of the General Administration that was responsible for the statistical release.

This is the only authoritative box office statistics agency in China, which comes from the data actually received by the computer ticket terminals of theaters across the country, which is released every Tuesday and released in the "China Film News" every Thursday.

However, due to the untimely release and the lack of legal online reprinting, the recognition and influence are very limited.

Let's put it this way, many people don't even know what "China Film News" looks like, the general distributor, after the movie is released, after getting the accurate box office data, half of the water is injected, and then it is blown to the outside world!

That's it!

“... That's shameless!"

"What's so shameless about this? It's not illegal, there's no rule that false box office reporting is not allowed!"

All right...

"That's... Pay taxes?"

Xiao Luzi was a little puzzled, the higher the box office they falsely reported, wouldn't the higher the taxes they paid?

If you calculate it this way, it's still a loss!

Zeng Guangxian smiled: "Taxation has its own set of financial statistics, which has nothing to do with this. ”

“...”

It's not illegal to brag, and it's not taxed...

No wonder to blow!

"Huayi is more cautious in doing things, and generally adds a little bit according to the terminal data of "China Film News", and the final data is not much worse!"

"What if the media breaks it?"

"Then kill and don't admit it, and push it to a temporary worker!"

Lu Xiaoran gave a thumbs up for this answer...

Temporary workers – the most advantageous option for the Backing Association!

......

After all, you still have to watch the movie itself.

The appearance of "Let's See" is too bad - the theme of educated youth is not pleasing enough!

"The Legend of Tianyun Mountain" and "Wrangler", those are all movies of the last century!

Since the beginning of the new century, the best seller is "Beauty Grass", the movie Zhang Ziyi + Liu Ye only sold 2.6 million...

Therefore, Huayi's publicity resources are relatively limited, and no decent publicity has been arranged at all, not even variety show publicity, Lu Xiaoran can only try to go to a few cities and do some on-site exchanges with local media.

The questions from the media are also very boring, basically that:

'Lu Xiaoran, your relationship with Tangtang...'

'Lu Xiaoran, how do you feel about coming to XX (place name) for the first time?'

No wonder Jiang Wen was reluctant to be interviewed...

It's either a box office or a scandal, and there are basically no technical or meaningful questions...

But I still have to be honest - help you point to them to promote the movie!

Four days later, "The Tale of Two Donkeys" was released on Friday, with a box office of 3.86 million in the first weekend...

This result is extremely poor in the eyes of the auxiliary husky!

But in the eyes of Lu Xiaoran and the publisher, it's already very good!

In horizontal comparison, there is also a "Night Shanghai" released during this time, directed by Zhang Yibai, starring Zhao Yanzi, Masahiro Motoki, and Guo Pingchao...

In those two years, Zhao Yanzi was a little cold and couldn't bring movies.

The publicity press release reads: The romantic comedy film "Night Shanghai" directed by Zhang Yibai and co-starring Zhao Wei and Masahiro Motoki has been released for a week and has received a box office of 3 million.

"Night Shanghai" is another transformation work of young director Zhang Yibai, the film is also the only film starring Zhao Wei in recent years, after a long period of precipitation, Zhao Wei's outstanding performance has become a highlight of the film, the first weekend box office performance of 3 million, is her best result in recent years in love movies.

"Let's See" won a box office score of nearly 4 million in the first week, and according to the market trend, 8 million is not a problem, and it may even break 10 million!

3.6 million + 500,000 publicity and distribution fees, it's no problem to earn it back - not only box office results but also TV copyrights!

At the end of the year, I will win another award, and the task has been fully completed!

"The Story of Two Donkeys" is completely Lu Xiaoran's personal show, which can brush up on more than 8 million box office results, at least, Xiao Lu Zi has successfully entered the film market, and in the future, when directors choose actors, they will definitely be able to think of him if they have suitable roles.

......

Ruili, the crew of "Border Storm".

Tangtang is chatting with Zhong Lifang.

Her role has long been over, and she has followed Zhong Lifang in the past few days to learn about the production - Lu Xiaoran asked Sister Zhong to take her.

"You do the math yourself, the crew of 100 people, the daily expenses of accommodation and equipment rental are basically maintained at about 40,000 yuan per day, plus the use of props, anyway, you have to ensure that you have at least 2 million on the books!"

"There are no big scenes in "Border Storm", and the staff, including the actors, are not here to have fun, and the basic expenses are about 30,000 yuan per day..."

"Coupled with the salaries of the actors and staff, the cost of renting the venue, and the cost of using props, the total cost is close to 4.6 million..."

Hearing this, Tangtang asked, "Is this expensive or..."

"It's already very good, Xiao Luzi is the first time to be a director, the movie is almost finished, and the last batch of salaries of the actors with the funds in our books is now out, and there is at least a balance of 2.5 million!"

That's the case, the settlement of the actor's salary is divided into three times, generally one-third is given when the contract is signed, one-third is given when the group is entered, and the final third is settled.

After thinking about it, Tangtang said: "But I heard that he wants to set aside one million-two million funds for later use!"

Zhong Lifang was immediately alert: "What do you need to use more than two million in the later stage?"

"He said that the soundtrack and special effects rendering or something, I don't understand..."

"Special effects?"

Zhong Lifang was taken aback, I didn't hear that "Border Storm" was going to use special effects...

Anyway, in her impression, as long as it is related to special effects, it means spending more money...

Originally, I thought that Xiao Luzi was good, and he knew how to save money for investors, but now it seems that he was completely deceived by him!

'I'll ask Ning Hao!'

Leaving a sentence, Zhong Lifang went to the set in a hurry, and then saw Lu Xiaoran, who was arguing with Ning Hao or something, and she thought she was wrong...

"Sister Zhong!"

“... When did you come back?"

"I've been there for a while!" Lu Xiaoran looked at Zhong Lifang a little strangely and asked, "Sister Zhong, what's wrong with you?"

"Let me ask you, do we want to add special effects in the later stage of this movie?"

Lu Xiaoran didn't think about it: "Of course you have to add, how can the natural light compare to the light after the special effects!"

"That's... How much does that cost?"

"I asked about the genius, just do the post-production background rendering, 600,000 can be done..."

“... 600,000?"