Lu Xiaoran has seen Han Sanye four times, and almost every time he is mentioning the box office and commercial movies, this is a very practical person!

Since he said that he asked Ning Hao to make a positive movie first, he must have his intentions...

However, positive energy?

"Flying Heaven" like that?

The male protagonist landed safely, and the daughter, as a representative, asked the question: 'Dad, they asked me to ask you, what is the strength that has kept you going for twenty years?'

'Because the universe is very big, and the earth is very small, we have just begun to explore the universe!'

What is the strength that made you persist in not returning to your hometown for more than 20 years, and you didn't even make a phone call when your old mother was seriously ill - because I wanted to realize my dream of flying!

This broken movie won the Golden Rooster Award for Best Picture, and it's hard to settle!

Let Ning Hao shoot this, he will probably choose to commit suicide...

In fact, "The Great Gold Robbery" can also be regarded as a positive energy movie - an anti-Japanese drama.

I don't know if he's interested in "The Chinese Partner"...

This has to be agreed by Xu Xiaoping, Lu Xiaoran invited Xu Xiaoping to write a biography, this guy sprinkled 200,000 words, as his own autobiography...

......

The most media attention of the Shanghai Film Festival is the forum section.

Especially after Wang Xiaoshuai started spraying commercial films last year, a bunch of media dramas in this year's forum section want to see what new things he has this year.

Then, I was shocked by Han Sanping first: I firmly believe that the box office of Chinese films will reach 30 billion within 10 years, and the income of related industries of Chinese films will exceed 100 billion.

The speech will not be so short, but it will probably mean this...

The reporters in the audience were excited...

How to say it, last year's total box office was only 6.8 billion, and now you say that there will be 30 billion in ten years?

Talk about the night!

Just like 10 years ago, your family was about to buy a house:

Mom: How about this suite, 2000 square meters;

Dad: 2000?!It's too expensive, don't buy it, don't buy it, it will definitely fall in two years, listen to me!

And then ten years passed...

It's because you're my father, otherwise I wouldn't have been able to fight with you...

Chen Jiashang and Wu Yusen agree with this point of view, but they said: "In the next 10 years, our film market may have 35 billion, which is right, China does have such a film market, but it is not necessarily a Chinese film market." The European market is so big, but their market belongs to the American film industry!"

Wu Yusen: "Yes, the audience's desire to enter the theater is very high, but there are still not so many really good movies, many people say how to open up a broader market, some people want to do this, but they don't know enough about this market, and they don't know enough about the world film market." If we really want to win the world market, we have to have a certain understanding and feeling, and we have to do some research, and then we can say that we understand the market..."

It was Wang Xiaoshuai's turn, I thought he was going to spray again, because Lu Xiaoran was also here...

As a result, he reined in: "Everyone is a person who wants to make a good movie, so I won't bombard." ”

Well, confiscation and spraying advertising placement: "There are many investors who don't believe that making a good movie can make money, so before the movie is launched, think of many ways to make money, just like advertising placement." The advertising placement of many commercial films in China has been very serious, to the point of shamelessness. I'm not saying that you can't do ad placement at all, I don't think it's completely impossible, but you have to respect the movie, we want the audience to watch a story, not to watch a 90-minute commercial. ”

"I think Director Lu Xiaoran should have a lot of say on this issue!"

Xiao Luzi is dressed very decently today, black suit, white shirt, inch head, black frames, just finished the filming of "Lone Agent", and his figure is also maintained very well, I just wanted to talk about the film market and the outlook for Chinese films, but I was suddenly sprayed, and I was a little caught off guard...

But he reacted quickly: "The production cost of "Time and Space Traveler" is 20 million, and there are some local sponsorships for advertising placement + patch advertising, almost 50 million, people give you money, there must be requirements, in fact, we have been very restrained, most brands are in line with the plot, if it is really shameless, the advertising fee can be doubled!"

"In fact, commercial films themselves are about compromise, the whole world is the same, you have to compromise with censorship, compromise with investors, compromise with the market..."

Wang Xiaoshuai interjected: "Hollywood commercial films don't need to compromise on censorship!"

“... Have you ever made a movie in Hollywood? When you set up a blockbuster project, you need to take into account the customs of different parts of the world, you can't attack women, you can't attack blacks, you can't attack religion, and now you have added one more item, you can't attack China! Because you have to sell films to them, this is called political correctness!"

"Commercial films have never been absolutely free, because it is facing the public, this is called public aesthetics, a million people, more than 600,000 people say that they don't like your movie, which means that your aesthetics have been out of touch with the public!"

"Of course, if you are obsessed with your own world and say that my movies are made for me to see, then when I don't say it, anyway, the world's artistic masterpieces, the public will say good, not only a small number of people applaud, most people ignore it!"

Seeing that he didn't look at Wang Xiaoshuai, Lu Xiaoran continued: "Too much advertising placement is actually a good thing, which shows that many manufacturers recognize the publicity role of movies and are willing to spend money on movies, you have to have the ability, a movie pulls 300 million light advertising sponsorship, I have no opinion!"

Chen Jiashang: "Is that still called a movie?"

"It depends on the director's ability, "Time and Space Traveler" has touched many people, more than 200,000 people on Douban have scored, with a score of 8.7 points, and few people have talked about implantation!"

Lu Xiaoran continued: " The market is getting bigger and bigger, just now Director Han said that the box office in the next ten years can reach 30 billion, I think he said a bit low, everyone knows that our company has an online ticketing platform called Orange Ticketing, don't think that this thing can only sell movie tickets, it collects a lot of data, including the construction of second- and third-tier theaters, according to statistics, the number of new screens per day reaches 5, at the end of the year, the number of Chinese screens can exceed 6500, and this rate will double next year, because next year is the tenth year of China's accession to the WTO, according to regulations, ten years after joining the WTO, American films can enter the country on a large scale, which can be imagined as a stimulus to the construction of cinemas！”

"I estimate that by 2014 at the latest, the mainland market will be able to expand to 30 billion, and the volume of head movies will reach 1 billion, 2 billion or even 3 billion!"

"It's not my blind prediction, it's based on big data!"

A reporter asked, "Big data?"

"You should really read more books and learn about the world, the term big data comes from Yale University professors Victor Mayer-Schönberg and Kenneth Cookye's "The Age of Big Data", as long as anything can be analyzed, it can be combined with big data to give the answer!"

The concept of big data was thrown, and this novel gadget immediately became the focus of discussion among reporters in the audience...

Look at Lu Xiaoran again, calm and relaxed, compare it with a few people next to him, whether it is temperament or appearance, make a judgment!

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