There is a question on Zhihu: How to evaluate Han Sanping's achievements and demerits during his tenure as managing director of China Film Group?

The answer with the highest praise is: In 1999, when China Film was established, the total box office in the country was only 810 million. In 2013, this figure was 21.8 billion yuan, and Sanping stepped down.

This is a question of whether heroes create the current situation or the current situation creates heroes, and the blowout of Chinese films is the result of the public efforts of all Chinese filmmakers and adapting to the times.

The contribution of the third master, he did not play a counterproductive role, Hollywood blockbusters were introduced and screened by China Film Group, and in Chinese films from toddlers to gradually being able to compete with Hollywood blockbusters, so that the completed box office surpassed, China Film has a good grasp of the degree of introducing blockbusters, and did not let imported blockbusters completely kill Chinese films.

At least, his box-office theory has touched the threshold of the commercialization of Chinese films!

From that point of view, his contribution is really huge!

If China Film learns from Taiwan and directly opens the market, and then all kinds of subsidized filmmakers drum up so-called literary films and films that focus on human nature...

That Chinese movie is completely playful!

China Film introduced Hollywood blockbusters in the form of account sharing to earn more, and the overseas account sharing was not increased to 25% until 2012, and it was always 13% before!

Lu Xiaoran respects him very much, and if he changes someone, he may really be coerced by public opinion - the sixth generation of the year made a really big fuss!

......

"Do you really want to make a 3D movie?"

“... Well, let's make a short film to experience it... In fact, 3D movies are very simple, to put it bluntly, today's 3D is a special treatment of light, light can be polarized, and the processed light has a polarization direction, although the direction of the light itself is unchanged, but it still looks like the original light.

Then there is a kind of lens, called polarized lens, which also has a polarization direction, and light with the same polarization direction can pass through, but different light cannot pass through.

When shooting a 3D movie, two cameras are shot at different angles, almost at angles apart, and the two sets of images are projected onto the screen after being processed in different polarization directions.

If the audience does not wear 3D glasses at this time, it looks like two sets of images are blurred together, and if you wear 3D glasses, because of the filtering of polarized lenses, the left and right eyes see different pictures, just like when people see real objects with glasses, the brain will produce a three-dimensional feeling according to the calculation. ”

Han Sanping didn't understand much...

Lu Xiaoran simply gave up the explanation: "... Anyway, it's not high-tech, I can shoot it after two or three fumbling sessions!"

"Why don't you just make a feature film?"

“... It's too expensive, a 3D movie, if it is shot in 3D during the filming, it will cost at least 30% more money than a normal movie, and the work I am going to make is called "Source Code", a soft sci-fi genre, and I am worried that the audience will not accept it..."

In fact, "Source Code" is a story of a suspect chasing the murderer, but the way to chase the murderer is to simulate the last eight minutes of the brain's memory again and again, and finally find the suspect...

A commercial film, a time-traveling drama, saving innocent people from fire and water, by the way, talk about Fengyue.

This movie is too suitable for 3D shooting, because the scene is simple, the cost is relatively small, and the main scene is the train...

Even if the cost is small, the scene is still very grand, there are explosion scenes in it, and the production budget needs at least more than 60 million, plus the actors' salaries, publicity, etc., no matter what, it will cost more than 80 million...

Make it into 3D, spend it casually, and you have to break 100 million...

To be on the safe side, let's make a short film to test the market, if the market feedback is good, you can start to produce, and the most important thing is to talk about implantation!

Even if Lu Xiaoran rashly makes a science fiction movie, it is difficult to get sponsorship...

Han Sanping asked again: "How are you going to put it?"

"Fifteen minutes, and there are no theaters willing to sell tickets, I negotiated with several science and technology exhibition halls, and they will provide screenings!"

"The Science and Technology Gallery... How many are there in China?"

“... Then I can't put it on the Internet, and I can't feel the 3D effect!"

"In this way, China Film is responsible for half of the production costs..."

"Really?"

"Don't shoot the film, go straight to the movie, and you have to make sure that your "Source Code" can get a billion box office!"

Lu Xiaoran was stunned: "This... How can I guarantee that?"

One billion box office, calculated according to the average ticket price of 40 yuan, requires 25 million moviegoers!

The number of viewers of "Avatar" is 27.62 million...

Nowadays, the average ticket price is 35 yuan, and 3D movies are about five yuan more expensive...

Last year's box office champion "2012" had 14.41 million viewers;

The number of viewers of "Time and Space Traveler" was 8.05 million...

Straight three-fold boost?

The original time and space, "Source Code" won 71.5 million in the mainland, with zero publicity, purely by word of mouth, which is very remarkable, Lu Xiaoran feels that he should be able to get at least 200 million box office when he shoots it, if it is made into 3D, with the help of 3D gimmicks, he may be able to get 3-500 million, so he dares to make it!

Billion, never thought about it...

"Bullet" is so awesome, the box office stopped at 661 million...

It's a bit of a strong man's hard time...

The third master sighed: "I also know it's a little difficult, but "Avatar"..."

"Titanic" suppressed Chinese films for 12 years, and finally, "The Great Cause of the Founding of the People's Republic" broke the record, and "Avatar" came again, which tripled the record!

The third master is almost desperate...

"You relax, in three years at most, there will definitely be a billion movies in Chinese films, because the market is expanding, there will be a billion-level movie in the 10 billion market, and there will be 2 billion or 3 billion works in the 20 billion and 30 billion markets... This is in line with normal market norms!"

"But these may not be Chinese movies!"

"A movie like "Avatar" has only been released in the world for more than ten years, anyway, I have confidence in domestic movies!"

"Okay, then I'll rest assured, this year's box office task, your company has to share at least one billion!"

What to share a billion?

You think it's a technical indicator?

How can the movie box office be so specified?

"Han Dong, you also..."

Han Sanping glanced at him: "Actually?"

Lu Xiaoran explained: "I mean that movies are not so quantified, it is not GDP..."

"And what do you say I'm going to do?"

"Uh..."

"Huayi will complete the goal of at least 1.5 billion this year, which is their role as a leading enterprise!"

This feeling is very similar to the leader assigning tasks: "Xiao Xu, the KPI of our department this month, depends on you, you have to talk about at least eight big orders!"

Billion...

Orange Imaging has prepared three movies this year, how can it be a billion?

The single film must reach 300 million...

It's too difficult, "Ip Man 2" is only 234 million...

However, Lu Xiaoran still agreed: "Then you take more care of the film schedule!"

"Don't worry, as long as it's a good movie, I'll definitely take care of it!"

Sanye smiled and patted Lu Xiaoran on the shoulder, and the latter took the opportunity to ask: "When will "No Man's Land" be released?"

“... I can't say for sure, I have to drag it back... You let Ning Hao shoot a positive energy work first!"

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