A huge crisis quietly befell Xie Fuxin and his Fuxin Pet Hospital. Xie Fuxin had actually taken precautions, but he was still caught off guard.

The crusade articles and heated comments on the Internet did not immediately present to Xie Fuxin at first, he is a big boss who controls the overall situation, and there is no need to deal with every negative information in person. Besides, as long as you are engaged in the medical industry, whether it is a person or an animal, there will always be complaints of one kind or another, or even "medical trouble", and at this time the public relations department of the pet hospital has to play a role.

Xie Fuxin is well aware of the importance of public relations, he spends tens of millions of dollars on advertising and public relations every year, Xie Fuxin also has a long-term cooperation with the water army company, the water army company has a one-stop service, to help him get all the negative reviews on the Internet, so the general word-of-mouth recommendation APP can not see his bad reviews.

Not only that, Xie Fuxin, as the leader in the industry, has a strong authority and leadership, as long as there is any trouble, the bosses of other small pet hospitals will report to him. His relationship with Zhengfu was also handled relatively well, and at the end of three days, he invited some leaders to eat, wash their feet, and sing. Under the management of Xie Fuxin's strong network, Fuxin Pet Hospital can gradually become a leader in the industry.

So after Yu Zhan's pet hospital closed down, he was arrogant and thought he could sit back and relax.

Later, he learned that Yu Zhan's identity may not be as simple as he imagined, and he was really nervous and frightened for a while, and he secretly observed Yu Zhan to prevent him from retaliating against him. As a result, he found that Yu Zhan didn't move at all, as if he had completely given up on the pet hospital, and put all his thoughts on the film and television company that was about to go bankrupt, and he also engaged in an artist recruitment with a lot of momentum, which made a lot of noise.

Xie Fuxin thinks that Yu Zhan is just an ordinary rich second generation, and there are many such rich second generations all over the country and even around the world, and they are rich but not necessarily powerful, especially in the capital, where the relationship and connections are intertwined, and it is difficult for outsiders to fight to win, and it is useless to throw money! Didn't Yu Zhan's graduation school be picked up on the Internet, which just verified Xie Fuxin's guess, Yu Zhan is a returnee from studying abroad, no matter how good his studies are, does he have to rely on?

If he had relied on and had a backstage, wouldn't he have made a move on himself a long time ago? Can he still swallow his anger until now? Eighty percent is an empty and rich showman, Xie Fuxin disdains it, and naturally relaxes his vigilance.

After seeing the articles from the media, the public relations department of Fuxin Pet Hospital immediately contacted the companies to which the self-media belonged and asked the other party to delete the article.

I didn't expect the other party to ignore it completely!

The public relations manager has never seen such an unknown self-media, he first said softly, "In this way, we will give you 200,000 yuan, delete the article, and then issue a clarification announcement, admitting that the content of the article is wrong, we will not blame the past, and we can continue to cooperate in the future." ”

An article with more than 10w+ reads in ordinary self-media can almost earn 100,000 yuan, and it is very cost-effective to buy out this article for 200,000.

But the other party still ignored it.

The public relations manager was annoyed, and if he didn't eat the soft ones, he could only come to the hard ones, he said, "Seeing that your company's place of ownership is also in the capital, as a small company and self-media person, you must know that there are some things that should not be mentioned, and some people can't be offended, and the relationship is so stiff, what will happen in the future? Our boss is very familiar with the XXX minister in charge of the news media, and blocking a self-media account is a one-sentence thing." ”

The person in charge of Gao Leng's self-media company said, "You have found the wrong person, our company has been acquired by Mr. Yu, and I have no authority to delete the articles he designated to publish, or you contact him directly, and I will tell you his contact information." ”

The other party's tone was quite sincere, but the public relations manager heard a hint of sarcasm, but he didn't care about it, and contacted several other self-media companies, and sure enough, they had all been acquired by Yu Zhan.

The public relations manager was in a cold sweat, and at this time he already had a hint of foreboding, and he tried to contact the owner of the water army company he often worked with, and asked him to help delete the negative comments on WeChat.

The boss first agreed, and said that there was no problem, but only ten minutes later, he called, his tone was a little dazed and panicked, and he couldn't help, "Weibo didn't let go, saying that those comments are the most basic freedom of speech for users, it's too strange, it used to be a matter of saying hello, this time the other party pushed back, and was a little impatient, I feel that Mr. Xie seems to be being targeted, is he offending the big guy?"

The public relations manager finally realized that something was wrong and immediately reported the matter to Xie Fuxin, and by this time, the situation had spread to the point where it could not be controlled.

The articles of the self-media have been sent to the circle of friends by countless WeChat users, as well as shared in many pet groups, Xie Fuxin has controlled the remarks and comments of various APPs, but only ignores WeChat! You must know that there are far more WeChat users than Weibo users, and the influence of WeChat circles is no worse than Weibo.

One day later, the number of reads of self-media articles exceeded 10 million, which was enough to make the "red bean paste" incident and the "under the camphor tree" incident make the headlines of orthodox news media.

Several well-known media quickly followed up on this, and these media reporters were very sophisticated, and they directly interviewed Cheng Hongni and other parties, obtained first-hand oral records and first-hand evidence of the parties, and then edited by this group of professional news writers, it became a very topical news headline, not in the entertainment news section, but in the current political news section.

News headlines such as: #宠物行业乱象丛生, raising pets to raise a big wrong#, #兽医院医疗纠纷无人可管, no one dares to care, whose fault is this?#, #道德和法规的灰色地带 - pet medical care#

Regardless of whether the reader has a pet or not, or whether he understands the industry, as long as he watches the news and opens the software, he can see relevant reports.

Among these readers, including Xie Fuxin, who must watch the news every day, could never have dreamed that his pet hospital would be known to the people of the whole country with an absolutely negative image.

He didn't have time to angrily reprimand the public relations manager for his poor work and delay major events, so he called all the bigwigs he could think of in a panic, but he was reprimanded by the bigwigs in turn, saying that he was too high-profile to offend people, and they didn't want to be implicated by him, so don't contact them again in the future!

Xie Fuxin begged a circle of people, but no one was willing to help him at this time. He felt as if there were a pair of invisible hands behind his back, and before he knew it, they were playing with him between the palms.