After the guaranteed issuance, it is a premium to participate...

These things are not something that Lu Xiaoran can do by saying that he doesn't want to participate!

For example, the upcoming filming of "Dear", with a total cost of 80 million, Orange is responsible for 60% of the production cost, and the other 40% is distributed to major investors - several leading actors have their own companies.

Bo Ge's Shanghai vast film and television culture, he accounted for 8% of the investment share, that is, 6.4 million.

If he wants, of course, he can invest in it himself - he is willing to believe in Lu Xiaoran's appeal.

So what if, someone offers 30 million to buy this investment share?

Changed hands and made a net profit of 23.6 million!

The movie hasn't been made yet... It's already in the account!

Do you think he sells or not?

Fools don't sell!

Isn't the money fragrant?

Nowadays, many film projects are playing with valuation, and as long as the intermediate participants can sell it themselves, they don't care what the movie will look like.

Especially for many thousands of finance, the logic of participation is hype, and I never thought about making a movie in real life...

Directly make the movie into a financing project, how much is the A round, how much is the B round sold...

Some individuals who have a good relationship with the filmmaker or director may get a small part of the equity before the start of filming, and then sell it to the next family, making the difference in the middle by themselves, and the actual money is not necessary!

So, the hot money of capital breaks the rules...

But there are people who are willing to throw money away...

What can you do?

Lu Xiaoran's film project is a high-quality asset, that is, there are many buyers who want to participate, you don't want to make this money, you have a cleanliness habit, but it doesn't mean that everyone has a cleanliness habit...

It's the same with guaranteed issuance, since it's impossible to capture all the profits, you can only participate in it...

They are all poor people who are coerced by capital!

......

After Orange Ticketing participated in the release, Brother Song directly smashed 60 million for the first three days of pre-sale, so he received 100 million pre-sale box office before the official release!

The number of games behind it is self-evident, and the lead position and the lead that cannot be surpassed have been locked before the starting gun of the National Day file sounded.

This hand is both domineering and beautiful!

Low-priced tickets promote film scheduling to open a secret channel on film distribution, a shortcut - use the money to make up the ticket to the theater to "pre-purchase" the attendance rate of each theater, the number of film schedules is opened, and the remaining unsold seats are either sold by the theater itself, or online seat selection is sold with 9.9 yuan or 19.9 yuan promotional tickets.

You say that this is against normal competition...

But it's reasonable and legal!

And the reputation of "Heart Flower Road" is not too bad...

In fact, it can be seen that Ning Hao is trying to transform, he knows where his appeal is, and he also knows that he is actually a niche genre film director.

This movie is obviously different from Ning Hao's previous film style - either crazy black humor, or banned.

On the one hand, Geng Hao suffered a mid-life crisis, encountered a junior, was forced to divorce Kang Xiaoyu, and was pulled up by his good friend Hao Yi to Dali to relax;

The story begins with the end of love and ends with the beginning of love, forming a circle of fate. It can be described as exquisitely conceived, but it is a little regrettable that the plot is slightly out of control at the junction of two time and space.

Figure...

It's all quite interesting, even the cameo Lei Jiayin contributed the golden sentence 'I Nima'...

Except for Kang Xiaoyu, Lu Xiaoran really doesn't like it - the person who abandoned the juice twice!

You don't like it, why provoke it?

Geng Hao's whole body was ruined, and he still remembered, 'The juice is still at home!'

In addition, after the breakup, those who chased and kept saying "may you be happy" were stupid and stinky hooligans.

Who wants your blessing when he steps on a horse?

When I was young, I liked to pretend to be pure literature, raise a puppy just to prove that I have love, I don't have a boyfriend to go on a trip, listen to music must be genuine CD plus niche, don't pretend to be forced if you want to soak me, my mother is an orthodox literary coffee.

But within a few years, I saw it, the literary male sling silk is a big Loser, and the reason why he remarried Gao Fushuai and notified him by phone was just to anger his ex-husband.

- My name is Kang Xiaoyu, and I endorse the green tea.

can only say that Yuan Quan is awesome, and the green tea he plays doesn't look so annoying!

Why did you choose Yuan Quan for this role?

It's very simple, because after Lu Xiaoran's recommendation - "Fireworks in the Day", Lu Xiaoran was full of praise for Yuan Quan.

It's really full of praise, there are few such good actors who don't care about the character design, you have to let Zhang Ziyi play it, and make sure to change the script again...

......

In fact, before the National Day file, in addition to the generally believed that "Heart Flower Road" was the top player, there was also a film that was also favored by many people - "Golden Age"...

Say it's the opposite of "Little Times: The Age of Thorns"...

However, Lu Xiaoran didn't take it as an opponent at all, according to the words of the big golden retriever: "It's a bad movie that is more subtle... Good movies are good in their own way, and bad movies are bad in their own way!"

However, many film critics criticize the impetuousness of society and the lack of culture of the audience...

This is a bit over-pretending - its own positioning is a literary avant-garde film pretending to be a coercion, and buying it for Mao's audience?

If you shoot Xiao Hong, the audience has to buy tickets?

Then we also have a biopic of "Xiao Hong", which didn't sell 20 million!

Many film critics lamented that 'movies with three wrong views like "Heart Flower Road" can be a blockbuster, but a masterpiece like "Golden Age" cannot be sold for money', and concluded that 'your country's movies eat jujube pills!'

Many people on Weibo scolded film critics for pretending to be forced...

Lu Xiaoran recently helped the 'Wukong Q&A' platform, and someone just asked him to answer the question of "Golden Age", so he replied:

"Thank you, I'm in the United States, I just got off the plane, and I want to talk about my thoughts on the box office of "Golden Age"!"

"In recent years, the film and television industry has repeatedly hit record high box offices, so that art films can't find their own positioning, to put it mildly, it's too floating. ”

"What is the concept of 70 million cost? The box office will not be able to return to 200 million yuan!"

"Anyone who has done film and television projects seriously knows that the most important thing in the early evaluation is to investigate the audience of the film and the box office that this audience can bring, and then work out a reasonable production cost range. ”

"Personally, I don't think the audience for literary films is actually very large, and the box office of "Hunting" has not reached 300 million..."

And in the past few years, several literary films with a cost of more than 60 million have given me a sense of "I want them all". ”

"Horizontal comparison, the cost of "Hunting" is 36 million, the cost of "Fireworks in the Day" is 18 million, and the cost of "Ten Thousand Arrows Through the Heart" is 4.5 million..."

"Even in North America, the cost of several literary films nominated for Oscars in the first two years, "Beast of the South" cost $12 million, "Dallas Buyers Club" cost $5.5 million, and "Nebraska" cost $9 million...The production cost of "Golden Age" of 70 million yuan is a lot of money in the broader American independent films. ”

"I don't dare to vote anyway!"

"The mentality is not correct, and the positioning is completely wrong, which has created an embarrassing situation where art films and the audience scold each other. ”

"I think the first thing to do for art films to get back on track is to bring the cost back to a reasonable range, otherwise the confidence of the market and investors will be exhausted sooner or later. ”

"We oranges make literary films, and the first requirement is to plan the cost line, unless your book is particularly well written, which is amazing, but to be honest, I have never seen this kind of script!"

Wonderful Book House