The rise of superhero movies is a blow to traditional action movies!

is obviously an action movie, but the integration of elements such as science fiction has become a new movie theme independently in the ten years of Marvel's operation.

Directly constituting a dimensionality reduction blow to traditional action movies!

It's like after the rise of Xianxia, few people watch martial arts anymore...

Therefore, in the North American film industry in recent years, except for "007", "Mission Impossible", "Spy Shadow", and "Vegetarian Chicken" series, few original action movies have been played!

There's no way, you're punching to the flesh, and someone else's skill will directly knock you out of the earth...

This is a fact, traditional action movies, in front of the current popular superhero movies, have sunset, Hollywood action movie stars are even more young, generation is not as good as generation...

The North American box office of "Fast Attack" exceeded 80 million US dollars, and it is already an original action movie with quite outstanding results in recent years!

The investment in the first part alone is as high as 40 million dollars...

The second part has to be upgraded to 60 million...

That's the problem!

The profit ratio is far less than the development of horror films!

Fortunately, the box office of "Fast Attack" in the mainland is not bad, and Lu Xiaoran also has a reason to let Orange Manufacturing develop more action movies in addition to horror films...

The North American branch will hand over 20% of the profits to Orange Imaging every year, how do they operate, Lu Xiaoran was free-range at first, and then felt that it was not good, if one day a movie aimed at China came, or a work suspected of insulting China, it would be ruined...

Therefore, their works that have passed the green light review need to be reviewed again in China...

……

As of August, the number of screens in the mainland has exceeded 24,000, and it has the ability to break the upper limit of 500 million in a single day.

Of course, possession and reality are two different concepts.

The market is still a winner-takes-all, this year's National Day orange main hit "Heart Flower Road", Ning Hao + Xu Zheng + Huang Bo + Shen Teng...

This combination is invincible!

Therefore, Light Media and Bona Film chose to give up strategically...

The Huayi brothers of Toutie went on a "Destined" supervised by Feng Xiaogang, and also strongly supported Tang Wei...

I haven't seen any support for this thing for so many years, but the new film has been released, and I think about it.

The purpose of the hype is too obvious!

Netizens don't buy it very much...

Wanda pushed a "Murder Like Water"...

complained about "Murder Like Water":

This is a suspense reasoning drama, the most popular suspense reasoning is the Benge School - from the perspective of detectives solving cases, therefore, "Detective Chinatown" is also the Benge School, "Murder Like Water" has opened up another genre: Erguotou School, that is, the entire crew from the director to the editor, all of them work after drinking Erguotou, the director is blind Ji Ba shooting, editing is blind Ji Ba cutting, that is called a suspense, anyway, few people can understand "Murder Like Water"...

But people just want to try it!

Then give it a try!

By the way, after "Let's Run" became popular, Zhejiang Satellite TV also made a variety show called "Challenger League", and Yang Tianbao is one of the female MCs, who is very popular.

The battle situation was very clear, Lu Xiaoran didn't put much effort into it, and handed over the publicity and marketing to the orange propaganda department.

In fact, after 2012, the recognized best-selling guarantee in the mainland is Lu Xiaoran or any combination of Ning Hao, Xu Zheng, and Huang Bo...

His mind is on next month's trip to North America...

"Gravity" promotion, according to Spielberg's team's suggestion, now Southern California has an on-campus screening, and then exchange views with Cameron on 3D...

It is to use the influence of the Southern California Film School and Cameron to promote "Gravity"...

After all, this is a big production that cost $150 million to make, and it is not a strong story stream, and Lu Xiaoran is not confident that he will recover the cost with the mainland market alone.

150 million US dollars, which is converted into more than one billion yuan, that is, three billion to return to the capital!

Director Lu is not sure!

According to Feng Xiaogang's words: One billion makes a movie, three billion returns, and finds guilt for yourself?

Therefore, we must rely on the North American market and overseas markets...

The North American market is the vane of overseas, and as long as the North American market is opened, it will be much easier to do overseas.

Lu Xiaoran's expectation is to win the box office of 100 million US dollars in the North American market, 150 million US dollars overseas, 1.5 billion in Chinese mainland, and close to 500 million US dollars in the world.

Cameron's research on 3D must be much better than Lu Xiaoran's, so he has been making up for relevant information in the past few days.

Then Ning Hao came...

……

"Which company is guaranteed to issue 1.5 billion?"

"Ahri Pictures!"

“… Show me the contract!"

Lu Xiaoran took the contract handed over by Ning Hao, took a look, on paper, Ahri Pictures' box office estimate for "Heart Flower Road" is between 10-1.5 billion, which is similar to Orange's own expectations, the difference is that Ahri Pictures is betting on the results of "Heart Flower Road" after it exceeds 1.5 billion, once the box office exceeds 1.5 billion, this part, they will share 70% of the net income...

Of course, there is another one, in terms of ticket compensation, Taobao tickets can also participate!

Lu Xiaoran read the contract and asked, "What do you think?"

"I? I think we can give it a try, we won't lose anyway!"

Also, the box office does not exceed 1.5 billion, and the producer can share 560 million, and the part that exceeds 1.5 billion will be divided into 37 accounts...

The problem is that once Ahri Pictures takes away the distribution rights, then under the stimulation of this movie, Ahri Pictures' stock price is likely to rise sharply!

And once Tao Piao Ticket participates, what about the market position of Orange Ticketing?

Then again, Ning Hao's own Bad Monkey Pictures also participated in the investment of "Heart Blossom Road", accounting for 40% of the production cost...

Yes, they are all predicting that "Heart Flower Road" will get more than 1.5 billion, but who dares to guarantee that it will get 1.5 billion?

Now, Ahri Pictures has a guaranteed release of 1.5 billion!

Even if the box office does not reach 1.5 billion, Ning Hao can still make 1.5 billion box office money!

Of course he does.

“… In this way, I'll find Brother Song and let him guarantee the release!"

"Brother Song?"

“… This kind of thing can't be cheap to outsiders!"

"Okay, then I'm leaving. ”

"Walk slowly..."

Ning Hao left, and Lu Xiaoran let out a long sigh...

The producer agreed to sign a guarantee contract, which is normal, just thinking about drought and flood protection!

Why does the issuer want to sign it?

First of all, there are so many possibilities for movies, you never know that maybe a certain event, maybe a marketing topic, or even an online review, can ignite a movie. Films that go to the heart do not necessarily have high box office, and bad movies do not necessarily have no income.

To put it bluntly, it's a kind of gambling!

It's done, the stock price is high, it's losing, it's losing...

Even if you lose, you can still make your own sign!

People are throwing money - no matter how much Lu Xiaoran believes in friendship, he is embarrassed to say, 'Let's still issue it normally'...

What if the normal issuance does not reach 1.5 billion?

Do you give the money to Ning Hao?

Therefore, simply let Orange Ticketing intervene as the first shot to participate in the issuance!

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