One person, one hundred million red envelopes!

Boss Chu's arrogant bet made Zhang Jun stunned and swallowed the duck tongue in his mouth with the bones.

The quality of the throat and esophagus is really good, and it is not stuck at all.

However, after Zhang Jun swallowed it completely, his hot mind calmed down again.

With the time he has followed Chu Qiankun and his understanding of him, the people who bet with Boss Chu seem to have lost, and a few of them have lost miserably.

100 million, although those 0s look gorgeous, but 0 is 0 after all, just think about it, it shouldn't be true.

Compared with Zhang Jun's excitement and then calmness, Hu Yuhan and Li Xixuan, who have been by Chu Qiankun's side for less time, but they don't know much about him, but their exquisite faces were deformed by Chu Qiankun's bold words.

What surprised them was not the 100 million statement, they would not expect this kind of lofty thing.

The two swore to Chu Qiankun, saying that OK Clothing's revenue could reach 10 billion next year, which was incredible.

The two of them went to work in the company and worked as assistants for Liu Yiyi, and they have been working for almost half a year, and they already have a deep understanding of OK clothing. After all, a lot of the information reported to Liu Yiyi and even Chu Qiankun will pass through their hands first, and they will look at it first.

OK Apparel's revenue in 2005, even if there is a sharp increase in the next two months, but it is impossible to exceed one billion, even if the direct stores can be doubled next year, all aspects of operation are also smooth.

They gave an estimate of 3 billion, which is already very optimistic, but Boss Chu opened his mouth with a revenue of 10 billion.

This made them feel like they had been struck by lightning.

That's 10 billion, not 100 yuan!

From another point of view, jumping from 300 million to 1 billion, they still think it is possible, but jumping from 3 billion to 10 billion, this is really a bit big.

This kind of span cannot be simply calculated by more than three times the number formula.

In reality, the larger the cardinality, the more difficult it is to achieve the corresponding multiple span.

With their understanding of OK clothing, they really don't know where Boss Chu's self-confidence comes from?

It's just that their identities are very embarrassing and can be questioned in their hearts, and they are not suitable to bring it up in person.

Not only are they not suitable, but Fang Shaohua's identity is not enough, and he can't say his thoughts at will, he is the boss of Xingchen Media, not OK Clothing.

They are not suitable, naturally there are suitable people who will ask, Liu Yiyi and Fang Shaohua glanced at each other, and saw the same disbelief in his eyes.

Just as she was about to open her mouth, the door of the box was opened, and the waiter walked in with a dining cart.

After the food was served, the waiter left, and the box door closed again, Liu Yiyi said without caring about tasting it: "We just said that five billion is impossible, and you have directly doubled it." Is this money so easy to make? This bet, I'll bet with you, 100 million, hehehe. ”

"Money is a thing, it's really hard to make money when it's not easy to earn, it's actually easy to make money when it's easy to earn. You think about it, according to our three-year plan, how many directly-operated stores can be increased next year. Ten billion is a lot, but it's not much. ”

In more than half a year, OK clothing has opened from one store to more than 100 stores, from a small county town in Shanshui City to the Dongzhou area, and to all parts of the country.

Opening a store, opening a clothing store, not a high-tech company, there is not such a high threshold.

As long as there is money, there are people, the clothes sold are expensive, and the advertisements are stylish, it is inevitable to make money.

After all, clothes are one of the four basic consumption of clothing, food, housing and transportation, and they are consumable fast consumption.

With the development of the domestic economy, it is these basic consumption categories that are most vulnerable to transmission and get development dividends.

"Is our company's plan still useful? It won't be implemented for three months, and it will be revised beyond recognition by you. Liu Yiyi took a bowl of fish soup that Hu Yuhan helped her and complained fiercely.

Fang Shaohua, who had already eaten on the side, also nodded in agreement, not only OK clothing, but also Xingchen Media.

The plan set at the beginning of the year, the plan, is completely a decoration, what is the three-year plan, Chu Qiankun can use half a year, and he will inexplicably realize it all.

There are some things that don't give them time to react quickly, for example, this time, he just went abroad and set up a branch for Xingchen Media in Hollywood.

He was embarrassed to be the boss, and he felt that after sleeping, he changed from the CEO of a small domestic company to the person in charge of a multinational company.

It felt like a rural person who suddenly entered a big city and lived in a small bungalow.

Happiness is a little unaccustomed!

Chu Qiankun peeled a big crab and said with a smile: "Making a plan is just to give everyone a goal, it doesn't mean that you must follow the set plan, step by step, and go honestly." “

"Being able to achieve goals faster and break out of planning doesn't this mean that our company is full of vitality and motivation? We are all young people, and we should be more passionate and move faster. ”

Speaking of these things, in fact, Chu Qiankun himself was also very helpless, it was not his original intention to make the plan unbelievable and constantly accelerate the pace of the plan.

Many times, it is the external environment and opportunities that make him have to speed up the pace.

Just like this time when he went abroad, he accidentally met Cameron and others, which allowed him to use the prophet to intervene in the investment of "Avatar", and let Xingchen Media get a kick in Hollywood.

It has opened a good opening for future development.

"Anyway, what you said makes sense. However, having said that, do you really think OK Apparel will be able to achieve 10 billion revenue next year? Will you be too optimistic about the store's daily revenue?"

Liu Yiyi, as the No. 1 on the company's bright side, and the actual No. 2, often feels that she can't keep up with Chu Qiankun's ideas and pace.

If you use one word to describe Chu Qiankun, that is change, and four words are unpredictable.

The company's senior management headed by her never knew what kind of plan Chu Qiankun would have next, and to what extent he would pull the progress bar.

More often, they are all passively following, or like Fang Shaohua feels, their performance falls from the sky, and the credit is inexplicably smashed.

Lie down to win!

Chu Qiankun put down the crab in his hand, wiped his hands with a wet towel, and took a sip of freshly squeezed corn juice: "I remember that the Special Investigation Department has an investigation report on the Huaxia clothing consumer market, you should have read this document, right?"

Liu Yiyi nodded, since the Special Investigation Department has increased the investigation and analysis functions of economic intelligence, she will receive a weekly report every week, which is full of various materials and analysis.

Chu Qiankun continued: "The report has done an in-depth investigation and research on the development of China's garment industry in the past ten years. Combined with the domestic economic development and the historical development trajectory of foreign countries, the report believes that in the next five years, China's clothing consumer market will grow at an annual rate of 20%. In other words, it will not take five years to double. ”

Liu Yiyi nodded heavily: "That's right, the report also said that with the rapid development of the clothing industry, more and more local brands will be born." ”

"That's right, if you pay close attention to the Nandu market, you will find that this year alone, there are a lot of small brands. Chu Qiankun also nodded, and turned out some things in his memory: "However, it is difficult for these small brands to survive, there are many appearances, and there are many deaths." ”

Not everyone is like OK, with a big demon king like him behind him.

"I disagree with this report. Twenty points of annual growth is too conservative. Chu Qiankun said, the corners of his mouth arced high, looked around at the people with five faces in anticipation, and stretched out three fingers: "At least the least, it will not be less than thirty percent annual growth rate, and even in some years, it will reach fifty percent growth, it is not surprising." ”

Chu Qiankun said this for a reason, not to let them believe in their own judgment, but to talk about it casually.

Take the Meite S Wei that he once joined, from less than one billion revenue at the beginning of the century to nearly 10 billion in 2010, which has almost increased tenfold in ten years.

What kind of concept is this, and how much has their annual growth reached?

And there is a big difference between Chu Qiankun's OK and Meite Swei brands.

Subject to financial constraints, for the rapid development of the brand, most of the stores of Meite S Wei have adopted the franchise model.

And Chu Qiankun's OK, because there is no shortage of money and no trouble with funds, except for a few franchise stores that can be ignored, all the others are directly operated stores.

If you don't take into account the value-added of the storefront property, in terms of the absolute value of each piece of clothing sold, OK is much more than that of Meter S Wei.

For example, the price of the same piece of clothing in the store is 100 yuan, and for OK, this 100 yuan is the company's revenue.

But for Metro Sway, that's not how it is calculated.

In the franchise store, the transaction price in the store can only be regarded as the turnover of the merchant, and the income belonging to their Meite Swei can only be 5% off or 6% off this dress, or even lower.

Directly operated stores and franchised stores have their own advantages for brands.

The profit margin and corporate revenue of the directly operated store will be higher, but the capital, manpower and material resources that need to be invested will also increase a lot.

However, with the model of franchise stores, the profit margin and revenue of the enterprise will be lower, but it can use a small amount of capital to quickly stake in the market.

And there's no need to put more effort into managing it.

Not everyone can use Chu Qiankun's OK clothing to quickly stake their territory across the country in the form of a direct store with heavy assets.

If you want to be a first-line clothing brand, the quality and style of clothing are fundamental, and the number of stores is the foundation.

For Chu Qiankun, OK clothing's clothes are processed and produced in its own factory, with the help of the latest quality management system in Europe and the United States, the quality of OK clothes is absolutely guaranteed.

In terms of style, OK clothing is the trend of clothing styles all over the world, and their clothing style design is always ahead of others.

With the gradual nationalization and globalization of OK brand building, OK will become a trend benchmark for global clothing.

As for the storefront, the expansion rate of OK clothing's current direct stores is faster than the speed of opening stores in alliance with other brands, and it has been deployed in the provincial capitals of all provinces in the country in half a year.

The expansion of all first- and second-tier cities starting next year will allow them to develop faster and have a terrifying increase in market share.

In a word, having money is good, you can do what you want, and you can do it as fast as you want.

OK clothing has so many advantages, in this period of rapid development of the industry, with a speed beyond the ordinary people's cognition of expansion, development.

In one year, it is not difficult to achieve the goal that others can only achieve in ten years.

Chu Qiankun is always so sure when he speaks, and the breath on his body is always so confident.

Although he always felt that it was too exaggerated, Liu Yiyi thought back to the past, and Chu Qiankun never seemed to have made a mistake in estimating.

What he says will always be proven right after the fact.

So: "I also hope that your prediction is correct this time, but I still think that 10 billion is not too optimistic." ”

"It's your right to keep questioning. ”