After the matter of the little demons was almost resolved, Sophia's side and the new line also completed the docking, and the viewing party between the theater chain and the advertising sponsor was also arranged.

There are more people coming, and the screening hall of Crown Studio is too small, and it is not convenient to put it in the theater, so the two sides will book the screening meeting to be held in the screening hall of the new line film company, where the space is sufficient, and the privacy is high, and the most important thing is that everyone can go to the conference room to discuss the content of cooperation immediately after watching the film.

"Nancy, wait a minute, you and I will talk to the advertisers.

My aunt is responsible for negotiating the amount of films with the theater chain. ”

In the small conference room, before the screening began, John held a small meeting with Nancy, Devon Morgan, and Darren Morgan to assign the work after the screening, after all, you can't bring the theater chain and advertising sponsors together to talk!

"No problem. ”

"Okay. ”

Devin Morgan and Nancy agreed to John's arrangement.

"What about me?" Darren Morgan, who was idle on the side, found that he didn't seem to have anything to do, so he quickly recommended himself.

"You?" John thought for a moment and said, "You will lead the film review team to be responsible for the review of the film." ”

Hollywood doesn't have big scissors, but it has a rating system, and the film has to be rated before it is released.

"No problem, leave it to me. Darren Morgan agreed, in order to adapt to the work in Hollywood, Darren Morgan has been studying during this time, rating this kind of thing, he coped with it.

After arranging things properly, the agreed viewing time is approaching, and theaters and advertising sponsors have come to the new line one after another.

"Hello President Bertram!"

"Hello, President Chris Deng, President Wood, President Josephson, Director Chris Deng. ”

The person who came was Bertelem, the director of the Imperial Cinema Line in charge of film scheduling.

After greeting each other, Devin Morgan had Bertreum and his crew ushered into the screening room.

This was followed by Herbert, the head of the publicity department of PepsiCo, Eden, the head of AMC cinema scheduling, Willy, the director of cinema scheduling at Marvelk, the director of Carmicha cinema scheduling, Victor, the director of publicity at Nike, Harold, the director of publicity for IBM, Patrick, the director of publicity for IBM, Raymond, the director of publicity for St. Paul Grand, Diego for the publicity department of Fortune magazine, Victor, the director of publicity for MetLife, Samuel, the head of publicity for CK company, and Jim ......, the director of publicity for General Mills.

Watching one advertising sponsor after another walk into the screening room, I suddenly felt that the advertisements in "Forrest Gump" really seemed to be a bit much, and the number of product placements may be unique in the Oscar Best Picture, not one.

After all the theaters and advertising sponsors arrived, John and the others returned to the screening room.

Everyone can see the quality of "Forrest Gump", for advertising sponsors, the quality of the film and the effect of implantation are very important, good quality means that the more people watch, the greater the effect of implanted advertising.

Nike is the biggest advertising sponsor in Forrest Gump, but Nike's ad placement in the film is fully worth the $2.5 million they paid.

John said that he is a conscientious director, and he will not let other people's money go down the drain, of course, the better the shots with more money, and the less money will naturally pass by in a flash, you pay hundreds of thousands of dollars, it is impossible to give you a 5-second close-up, otherwise you let people pay $2.5 million How to balance their hearts.

After watching the film, according to the previous discussion, John and Nancy went to Conference Room 1 with an advertising sponsor, and Devin Morgan went to Conference Room 2 with several theater directors, and the two sides negotiated separately.

"Director Chris Deng, has the release time of "Forrest Gump" been set? ”

As soon as Harold, the head of Nike's publicity department, entered the conference room, he looked at John impatiently and asked.

He was very satisfied with the Nike's ad placement in the film, which opened with melodious music, a white feather fluttering in the wind, and finally stopped on Forrest Gump's dirty Nike shoes, a big close-up that was worth $2.5 million.

"The release time of "Forrest Gump" is scheduled for June 20, which is only 6 months away, so everyone can start preparing when they go back. ”

"Forrest Gump" has not yet resolved the issue of overseas distribution, and Warner has already held three screenings internally, and it is expected that two more screenings will be held, and an invitation to negotiate will be sent to John.

The overseas distribution negotiations took a long time, and the two sides had to pull the skin for at least two months to reach an agreement, and the remaining three months could just be used to prepare for the pre-release, and then slowly warm up the market and release it.

announced the release time, John then asked about the publicity plans of various manufacturers, "Forrest Gump" needs the publicity support of these manufacturers, and these manufacturers also need "Forrest Gump" to attract audiences as much as possible, so that their products will maximize exposure, this is a win-win cooperation.

"We, CK, have asked designers to design commemorative T-shirts, and "Forrest Gump" will be launched in the market when it is released, and it will also be advertised, and for every T-shirt sold, we CK will donate $5 to the Borderless Foundation for public welfare. Samuel, head of CK's corporate publicity department, spoke about CK's propaganda plan.

"Oh, this plan is fantastic, and thanks to CK's donation, CK is a socially responsible company, and we at Crown are willing to cooperate with CK, and we can consider holding a joint promotion at CK's head office when the time comes. John praised CK in front of everyone, and then threw some benefits to the other party, which not only gave CK face, but also made the next manufacturers work harder.

In fact, don't look at CK is also supported by advertising and donations, they won't lose at all, they can not only attract traffic, but also establish a corporate image, just John's celebrity joint promotion is worth it, as for the money donated in the end, it can be deducted from taxes, they have at most an advertising fee, but the huge traffic is enough to offset the advertising cost, and it can also make them earn a lot of money.

John's words clearly worked, and everyone in the room was not stupid, and they wouldn't sit here if they were stupid, so they scrambled to report their propaganda plans.

Not to be outdone, Nike is not to be outdone as the largest advertising implanter of Forrest Gump, and in addition to advertising support, they will also launch a campaign to buy sneakers and give away movie tickets, and will donate $5 to the Borderless Fund for every pair of sneakers sold.

MetLife's support is also strong, everything with the "Forrest Gump" ticket stub to buy insurance from them, all 8.5% off, but also give each person half a year of their latest medical insurance, and everything with the "Forrest Gump" ticket stub to buy insurance, each insurance they will take out 3% of the price to donate to the Borderless Fund.

I have to say that MetLife is too good at doing business, giving each person half a year of medical insurance, and maximizing the accumulation of customer information, even if only a small part of these customers are converted into customers in the end, it is worth it.