Pepsi cola support can also be, in addition to advertising support, bottle seals, its Pizza Hut, KFC restaurants will also launch corresponding packages, each package will give a movie, couple package will send two, and "Forrest Gump" bottled Coke has a lottery, there is no more bottle of awards, only redeem a movie ticket, the chance of winning is 5%, and there are 5 bottles in a hundred bottles of Coke.

RCA Records will release the soundtrack a week before Forrest Gump's release, and they'll be working with AT&T, Walmart, Penney, Starbucks, and major North American stations.

Mainly when the original soundtrack of "Stealing Love" was very successful, and everyone gained benefits, such as AT&T also opened a record corner in each business hall, on the one hand, it can allow those who are waiting for business to go to the record corner to pass the time, on the other hand, it can also have an extra income, set up a business and sell a record, which is a good joint operation.

Of course, they charge a dollar commission for each record, and they have nearly 20,000 business halls in the United States, each of which sells 3 records a day, and they can also earn tens of millions of dollars more in extra income a year, which is still pure income, after all, it is a waste if the walls of the business hall are not used.

Compared with the harmonious scene of the heated negotiations between John's side and the advertising sponsors, Davin Morgan's side is a little tense, mainly because Devon Morgan wants more film scheduling, but the theater chain refuses, and the two sides can only narrow the difference little by little.

It's not that there is a problem with the quality of "Forrest Gump", and the theaters refuse to give more screens, but that every summer vacation is the most competitive time in Hollywood, and major distribution companies will launch their most important films of the year during this time, and the theaters must take care of it, and it is impossible to give the screen to "Forrest Gump", so in the end, everyone pulled the skin for a long time before finally setting the number of films.

"Forrest Gump" will open on June 20 with 3,200 screens, and several theaters have also promised that if the box office performance of the films screened at the same time is not satisfactory, they will appropriately increase the number of films scheduled for "Forrest Gump".

But if the box office of "Forrest Gump" is not ideal, it is conceivable that they will definitely reduce the number of films scheduled for "Forrest Gump" at that time.

Because theaters also have to make money.

However, in the end, everyone finally negotiated, and "Forrest Gump" officially entered the publicity period.

After the viewing party, the advertising sponsors and the people from the theater chain were sent away, and John and the others returned to the office to arrange the next work.

"These people in the theater really don't see rabbits and don't scatter eagles. Devon Morgan went back to his office and sat down on the couch and complained.

"They always have to see the results first. John sat across from Devin Morgan.

"It's better to talk about it on the side of the advertising sponsors. Nancy said happily as she poured two cups of coffee for John and Devon Morgan, and sat down next to John with one in her hand.

"But it's finally settled. John took a sip of his coffee, then looked at Devin Morgan and said, "I'll leave the rest to you, auntie." ”

"No problem, but what do you have any opinion on publicity?" Devin Morgan has just taken charge of the new line, and he is not too familiar with the publicity and distribution, so it will take some time to accumulate.

"Hmm!" John thought about it, and said, "I propose to come up with 30 million dollars." ”

The fragrance of wine is also afraid of deep alleys, those big-selling movies in Hollywood, which one has not invested tens of millions of dollars in publicity and distribution fees, this era is better, and the publicity and distribution fees are not high, in a few years, the publicity and distribution fees of a film can often be equivalent to the production costs, and those large commercial films that invest hundreds of millions of dollars in production also need to invest hundreds of millions of dollars in publicity and distribution fees.

"In addition to regular media publicity, we should also play more public welfare cards, "Forrest Gump" is a public welfare film, which occupies a natural advantage, so we must increase publicity in this area and tell everyone that "Forrest Gump" does not make money, but only raises funds for public welfare. John went on to suggest: "It's better to invest a sum of money in a five-minute short film that bombards the whole of North America a week before Forrest Gump' is released, so that people can maximize the goodness in their hearts and make them feel compassion so that they can pay to go to the cinema." ”

"That's a good idea, let's talk about it specifically. Davin Morgan's eyes lit up when he heard John's advice, and human compassion, if harnessed, was powerful.

"We can work with UNHCR and promise them that the first money from the Borderless Funds will be used for their current relief, and at the same time send a camera team to shoot a five-minute video with UNHCR workers in war-torn and impoverished places in Africa and other places, so that we have official certification and credibility."

When the short film was filmed, the more bloody the shot, the better, and when the week before the release of "Forrest Gump", it was bombarded by major TV stations and theaters, and at the same time contacted major university public welfare groups, entered the university to publicize, and if necessary, public welfare marches could be organized in major cities in North America, calling on people to help the poor people who were displaced and homeless in Africa. ”

The more John spoke, the more energetic he felt, and he felt that his brain was open, and there were endless ways to make Devon Morgan and Nancy on the side dumbfounded, originally asking John to give a little advice, but he didn't expect it to be so frustrating.

"How's that, my suggestion. After John finished speaking, he felt that his mouth was dry, and he took a sip of coffee, to be honest, he still felt that he hadn't done enough, but there was no way, the network at this time was not very powerful, otherwise he would have to capture the network, please a bunch of water army to brush public welfare posts, dominate major video websites, and never give up without getting two or three billion clicks, but in this era, even Yahoo has not come out, and these methods can only be thought of, but they can be used in the future.

"Uh, I think you're a little crazy about that?" said Devon Morgan's face twitched.

"I feel the same way, it's crazy. Nancy nodded in agreement with Devin Morgan.

"Yes, we just want to be crazy, and we will go crazy with everyone, how can the box office of Forrest Gump increase if we are not crazy. "John is like a chicken, and now even if God appears, he can't stop him from going crazy with North America.

"Okay! then...... Crazy once. After Davin Morgan finished speaking, he felt his little heart flutter and splene.

"May God bless America. Nancy couldn't help but sigh. According to John's crazy approach, I don't know how many people who will overflow with love will be drained of their wallets.

"Well, that's it, Auntie, Nancy, you contact UNHCR, and I'll go and inform Zack Schneider and Emmanuel that they're going to Africa. John got up from the couch excitedly, he can't go to Africa, there are some dangerous countries in the world, such as Africa, the Middle East...... He was forbidden to go to the Morgan house, and the rioters there didn't recognize anyone.