For Han Hao, helping Chen Lingxi was just a gesture, and he quickly forgot about it.

As the president of Class A of EMBA, today he organized teachers and classmates to visit the headquarters in Jiangzhou. The textbooks compiled by the School of Economics of Huaqing University have long included the rise of the Zhonghua Group as a case reference for the majority of teachers and students.

When reading this case, the EMBA classmates had already asked to go to Jiangzhou to have a look, and they slaughtered the class leader Han Hao casually.

Chen Lingxi thought that Han Hao was in class, and took the money and was about to return it to him and thank him in person by the way, but when he arrived in the classroom, he realized that a group of them had flown to Jiangzhou.

The encounter of life is so magical, the acquaintances I met by chance on the side of the road yesterday are on the south side of the world today.

In addition to the 6 classmates in the class who really couldn't get out of the body and asked for leave, the remaining 44 classmates were all present, giving Han Hao a lot of face. Together with the 3 teachers who led the team, a visiting team of nearly 50 people was formed.

After getting off the tourist bus and seeing the majestic China Automobile Industrial Park, these students realized how big Han Hao's business is now.

The construction land is 3.2 million square meters, and the total construction area reaches 1.1 million square meters, and nearly 10,000 people enter and exit here every day. Counting the surrounding parts manufacturers supporting the Zhonghua Group, the scale has to be tripled, and there is no doubt that this is one of China's automobile cities.

"No wonder he is the richest man, these family backgrounds alone are enough for us to earn for many lifetimes!"

Seeing the grand occasion in front of him, an entrepreneur from the west sighed.

There are some things that are only mentioned in textbooks or newspapers, but when you actually get to them, you will feel their greatness and magnificence.

Han Hao personally acted as a narrator, leading everyone through the entire process of automobile manufacturing, so that students knew how many processes a car had to go through before leaving the factory.

"It's amazing!"

Seeing the robot arm of automatic welding and spraying on the production line, several female entrepreneurs sighed heartily.

However, their exclamation did not end, when they came to the assembly workshop, they saw AGV material trucks that would automatically load and charge goods, and they would automatically load goods and provide them to workers on the production line under computer control.

They will never touch each other, and they will never get tired of going back and forth like wise workers.

"It's so far from what I imagined a car factory, I didn't expect it to be all high-tech things!"

Another female student realized that the automobile industry has always been at the forefront of the times.

Especially when they learned that an inconspicuous AGV car cost more than one million yuan, these female students knew that if they didn't have money, they really couldn't afford to play high-tech!

"Engaging in automobiles is every man's dream industry, and it is so rewarding to hear the roar of these machines every day, and to see that different materials can be transformed into Mercedes-Benz cars after stamping. ”

Several other male classmates were also enthusiastic, and each little boy had a dream of a car in his heart when he was young, and they discussed it one after another.

"Haha, if you don't change careers to get into automobiles, don't you all go to this industry now. A few days ago, even Xia Xin Mobile announced its entry into the automobile industry, and the stock price rose a lot. ”

"Forget it, if you look at the squad leader's family, no amount of money is necessarily enough to spend. Let's keep our own one-third of an acre of land, and be content and happy. ”

……

There is no way, after looking at the production line of China Motor, the students also asked to see the production line of China BMW next door. The BMW brand does have a sense of mystery in the hearts of many Chinese people. In particular, many people at the scene were driven by BMW cars.

The joint venture production line of Zhonghua BMW is rarely open to the public, but it is different with Han Hao leading the way, and no one will stop you from visiting.

"In fact, there is not much difference from Chinese brands, the production process is basically the same. ”

A female classmate whose car is a domestic BMW said after looking around.

The more ambitious production equipment did not appear, but compared with the Chinese brand just now, it was slightly backward and outdated.

However, due to the higher cost of domestic BMW, more sophisticated and expensive parts are used, so the whole vehicle is still much more high-end and atmospheric.

There is no way, you get what you pay for, and subject to cost, BMW really has to beat China.

When I came to the China Automotive Research Institute, I saw many foreigners appearing in it, which made the students in the class feel the technical depth of Zhonghua Group even more.

"We always shout something to go to the world, rush out of the country, and end up in our own territory! Look at the Zhonghua Group, it is really silent internationalization, and it is estimated that foreign technicians of this scale are among the best in China.

I'm convinced!

To be honest, I was quite unconvinced before I came, thinking that the squad leader was just lucky to go ahead, and if I had such an opportunity, I could do so well.

Seeing such a big deal from the research institute today, it is really an achievement that I can't even do if I want to break my head. People have always said that there is a sky outside the sky, and there are people outside the world, and today I have gained a lot of knowledge. ”

An entrepreneur classmate who came to the Pearl River Delta in southern Guangdong Province sighed.

In order to show his sincerity, Han Hao also asked Zhao Quan, the director of the institute, to come out and give a half-lecture, mainly about the establishment of the institute, as well as the organizational structure and operating rules.

Knowing that the institute was born out of the Detroit model, everyone understood why it was so completely internationalized.

"Dean Zhao, I would like to ask how much R&D funds the institute has for a year?"

In the free Q&A session, an entrepreneur asked this.

"Last year it was supposed to be more than 1.5 billion, this year it has increased to nearly 2 billion, and this number is expected to continue to grow next year. ”

Zhao Quanfu glanced at Han Hao, and found that the other party motioned for him to answer, so he truthfully reported the accurate number.

"Wow!"

After listening to the answers, the students of the EMBA class immediately exclaimed in unison. More than 1.5 billion yuan of R&D investment, which is rare in domestic enterprises. Even many domestically listed companies have failed to reach 1.5 billion yuan in sales a year.

Enterprises that can invest more than 1 billion in R&D should earn profits in a year. All of you are entrepreneurs, and you can know what the result will be if you calculate it in your heart.

"Frankly speaking, this number is one of the best in China, but it is not enough to look at it internationally. Like the familiar Volkswagen, they have invested more than $1.2 billion in the development of a Golf model. Last year, Volkswagen's R&D investment was $4.2 billion, while GM and Ford both spent $6 billion.

In other words, the international auto giants are twenty or thirty times our R&D investment, so we still have a long way to go if we want to compete with them in a fair way. ”

Although Han Hao has turned most of his profits into R&D funds, this money is not very much compared to foreign countries. It can only be used on the cutting edge of good steel, saving and maximizing the value of the target.

After listening to Zhao Quanfu's introduction, the entrepreneurs in Class A understood why China's auto industry is so backward, because R&D investment alone is not at the same level.

"After listening to your introduction, why did I start to be pessimistic, in the end, can our domestic cars beat foreign brands?"

Since it is a class visit teaching, the entrepreneurs in Class A have one question after another.

"A spark can start a prairie fire, we've already passed a difficult phase, and the next days will be better. I can say with great certainty that domestic cars will have a place on Chinese soil at any time, because only we ourselves can best understand what kind of cars the Chinese need.

In China, the main battlefield of automobiles in the future, a world-class automobile company will definitely be born, which is the inevitable development result of history. ”

What is faith, this is the ideal and belief that supports Han Hao and others all the time. Building cars for the rise of China will make Zhonghua Group a world-class automobile company in China.

Zhao Quanfu's answer made the students of Class A applaud one after another.

It can be said that the EMBA program has organized quite a few activities, but none of them have been successful this time. The participants had the opportunity to visit one of the most successful companies in China and gained a lot of first-hand information.

After a whole day of visiting, the students of Class A had a free discussion and talked about their experiences.

"This is a Chinese automobile company with ideals, passion and technology, and I think the success of Zhonghua Group is a natural result.

In particular, pay attention to R&D investment and build your own core competitiveness. In a high-tech civilian industrial field like automobiles, you can't survive in a competitive market without your own technical expertise. ”

"I think the fierce market competition makes it necessary for us to base ourselves on Chinese culture and find out our own national characteristics to participate in the world competition. The birth of a car like 'Tang' is the crystallization and victory of national culture.

No one has what I have, which is under the premise of a huge disparity in strength, differentiated competition is the key to victory. ”

"I think that the biggest gain from the success of Zhonghua Group is not how well the cars sell, but the breaking of the myth of superiority of Western countries and the overall self-confidence that we have not experienced for a long time.

The fact that China Automobile can dance with wolves and not fall behind has awakened our pride in private capital that has been sleeping for many years. Nowadays, many people are superstitious about Western culture and products, and when it comes to comparison, they think that the moon in foreign countries is rounder than in China.

Although humility makes people progress, excessive modesty is inferiority. I think our country needs the emergence of Chinese automobiles, to defeat foreign car brands in a dignified manner, to break our national inferiority, and fully demonstrate the self-confidence and demeanor of a great power. ”

……

It can be said that it is really not possible to create a certain scale of enterprise and enter Huaqing University to study EMBA without two brushes. From the discourse of the students of Class A, whether it is right or wrong, it can be seen that everyone has a unique idea.

In the evening, Bo Dongfeng, the mayor of Jiangzhou, unexpectedly appeared at the dinner scene, and he learned that a group of entrepreneurs from Huaqing University came to Jiangzhou at the invitation of Han Hao, to see if the itinerary was free, and to take the opportunity to see if he could bring some investment to Jiangzhou.

In any case, the mayor of the provincial capital came in person, which was enough to give face to Huaqing University and Han Hao.

"It's still the squad leader who can eat well, and even the mayor personally attends the party. ”

Privately, Class A students discussed.

This time I came to Jiangzhou, which can be regarded as seeing the strength of Han Hao, the richest man in China, and it is indeed not in vain to be able to win the top of the 100 richest people.